Click the link below to read/download the June Newsletter (June 2018 Newsletter Vol 1 No. 2 ).
Reprinted with author’s permission from an article previously posted on the professional networking site LinkedIn “Why I Feel It’s Foolish to Advertise on Facebook.”
Anxiety seems to be the most salient message sent by everyone from self-help gurus to marketing. In-your-face Facebook addicts telling professionals with decades of experience that they don’t know what they’re doing and need to change. It seems that when you don’t have a credible tangible product to sell, create an anxiety scenario and sell a service that responds to the anxiety just created. Makes sense, doesn’t it? It apparently works.
While LinkedIn is a professional networking platform intended to provide a forum for professionals to exchange news, views, and ideas and it works quite well if you can get around the religious fanatics proselytizing. But social media such as Facebook was allegedly intended to nurture interpersonal communications and special interest group venues, not to bait suckers looking for a freebie and sharing everything from fake profile photos to personal details and even their genitals. But, defending the arcane and ambiguous “community standards”, Mr. Zuckerberg tells us, it’s all for our own protection. Here today, gone tomorrow, depending on the algorithm Mostly youngish people with a smattering of midlifes and seniors looking to kill some time FB has become a haven for misfits and sociopaths but some entrepreneurs seem to think that it is the most important marketing venue ever created. I strongly disagree. Given the nature of Facebook and its business model, I propose that it is not appropriate for marketing your funeral home or for advertising deathcare services.
The reality is that while the Internet and social media has made it possible to chat and to post images and texts that can be read by anyone with an Internet connection and a Facebook account, the platform falls pitifully short of being a venue for selling anything; people on Facebook just aren’t on Facebook to buy anything. That’s a fact.
Take one example that seems to be popping up more and more on LinkedIn: Ryan Thogmartin and his ConnectingDirectors (Disrupt Media). He appears almost on a daily basis in his signature grunge look and wildly proclaims that funeral homes are doing it all wrong if they’re not using his service and marketing on Facebook. Thogmartin’s message is that even if you are marketing on Facebook and not getting a mind-blowing response you are doing it all wrong, and Thogmartin can fix it for you.
I am in the lifecare and deathcare vocation and because I recognize that Facebook is inherently evil and does nothing whatsoever to serve humanity. I regularly scan FB posts for material or inspiration and I do follow Thogmartin’s posts and messages, and I must admit he does leave me in a state of awe. Awe that he has the arrogance to make his appearances and in the most immature way attempt to convince mature professionals that he has the secret to their success: market funeral services on Facebook.
Apart from being a clown, his whole dog-and-pony act seems to attract some misguided individuals — most likely confederates enlisted to make the impression that anyone takes Thogmartin or his message seriously; after all, that’s marketing, isn’t it? Perception drives reality, right?
So, let’s ask some very simple questions about our professional activities. You see, as a psychospiritual care provider, as a chaplain, a practicing thanatologist, my professional activities are very similar in their general aspects to those of the funeral director and funeral home: we serve a very local community, we offer very “personal” services, we are called by the local community in times of urgency, we have to respond within a very narrow window of time, we rely very heavily on local perceptions of ourselves and our services, we are available on an on-call, at need basis, our work is best done face-to-face.
There’s no profession on earth that has a guaranteed local clientele, unless you consider the funeral director. Human beings have 100% mortality so everyone in the funeral director’s neighborhood and beyond is going to die at some point. Most states and federal laws impose restrictions on who may take custody of human remains and, whatever the provisions of state and federal law, the only professional who has 100% authority to take custody of human remains is the state-licensed funeral director. And the key to the success of this death-custodianship is this: LOCAL VISIBILITY and LOCAL PRESENCE.
Local visibility means that the funeral director is not hidden away amidst tens of thousands of others offering the same services under the same key words and search terms. Local visibility means that you can see the local funeral home each time you drive by. Local visibility means that you shake the funeral director’s hand each time you go to pay respects at a visitation. Local visibility means that you see his product every time you attend a funeral or memorial service. Local visibility means every time you pick up a church bulletin or look at a print calendar, his logo or the name of his funeral home is emblazoned somewhere in or on it. When you open your town or fraternal organization newsletter your local funeral director likely has a display ad somewhere in it. You know your local funeral director by sight and probably by name because you see him planting flowers around his facility, you see him at the car wash, in the local diner, or you worship in the same church, synagogue, mosque or temple. How much more local can it possibly get?
The funeral services profession, like chaplaincy and psychospiritual care, is local. We do not generally provide care to individuals or groups outside of a 25 or 50 mile radius of our main location. In fact, most of our calls come from within 25 miles.
That having been said, I have to admit that I do get calls and I do travel to locations beyond that 50 mile radius. I’ve had calls to provide services 250 miles away; beyond that, the cost and the time involved become prohibitive for both the client and for me. In those cases, I make a referral or I provide viable recommendations to the client. Here’s the key point, though: Those persons requesting services at such a distance probably (1) received a recommendation from a local client (a family or funeral director) or (2) found me online. Either way, as I have said, beyond the 25 or 50 mile radius, the cost becomes prohibitive so I can’t and don’t feel I can provide the support needed. I refer.
The same would apply to funeral services. First, the smart funeral director makes every effort to become a visible and participating member of his local community. He’s active “on the block”, in religious institutions, educational institutions, community organizations, and fraternal organizations. He maintains very positive relations with local nursing homes and healthcare institutions. But most importantly, he provides sensitive and compassionate care to the families he serves on a day-to-day basis, he proves to his families that he’s competent, caring, honest, and a good listener. The key to his business success is not Facebook marketing, it’s professionalism and trustworthiness, two things you have to demonstrate on a case-by-case, face-to-face, local basis.
The funeral director’s range is similar to my own and he frequently does the same thing I must do when he receives a call beyond that range: he refers or makes helpful recommendations. Like most professions, he has a national directory of colleagues and may even have worked with many of them in the past. He knows his field and his colleagues and doesn’t need Ryan Thogmartin or Facebook to do his intimate professional boots-on-the-ground marketing and networking. He does that locally every day and, given the time and opportunity, does so at regional conferences and meetings. Hands-on, face-to-face.
I find it insulting to have some neophyte insinuating himself into the midst of an ancient profession that has been proven to be essential, local, and necessarily personal, and I find his arrogance an affront and akin to personal ignorance not only of the fundamental nature of the profession but also of its intimate demands and its history.
Thogmartin would not have attracted my attention if he were to have focused say on the repatriation business or mortuary supplies, or the stone quarry business, since these examples would likely benefit from global visibility. But quite frankly, no one needs Thogmartin or Facebook to find those services; they’re readily available through their ads in the professional journals or in the professional directories we all are familiar with. So even those examples wouldn’t require Thogmartin’s services or Facebook.
In fact, I really can’t think of any business that would require Thogmartin’s services or Facebook to succeed. If a business is so big that it’s entered the international vernacular it got that way without Thogmartin or Facebook; if a business is so specialized it will generate its clientele through the professional networking media or the professional journal media or by directly marketing its product to known users. If a business depends on local visibility and presence, Thogmartin and Facebook won’t do very much for the business.
If any professional, especially a funeral director or deathcare services provider, does his or her homework and keeps abreast of the population that spends time on Facebook, it will become abundantly clear that (1) most of the Facebook denizens are way beyond his/her range, (2) a very small number of locals can be identified on Facebook, (3) the interests of the Facebook denizens are definitely not focused on deathcare, (4) a very large percentage of Facebook users are addicted to social media, literally sociopaths, and you can get enough of those right around the corner; you don’t need Thogmartin or Facebook to find them, (5) no-one, not Thogmartin or Facebook, can actually provide viable statistics by locale or region or even by country on how many Facebook users are looking for deathcare services. There are other points I could make here but I think the point is abundantly clear. Thogmartin is attempting to create a marketing opportunity where there is none.
Even better: Ask yourself how many times you have gone to Facebook to find a product or service you needed like a.s.a.p. Enough said.
Moreover, given the choice of alternatives for my promotion and marketing activities, Why? would I choose to become associated with a suspect organization like Facebook? First of all, Facebook has been the subject of myriad investigations for their behind-the-scenes unethical and likely unlawful operations and business model. Secondly, Facebook’s dictatorial, even tyrannical and arcane and ambiguous “community standards” make anything insecure and risky — even if you are paying to use the service (which you don’t need in the first place). Thirdly, assuming you and your staff are operating efficiently and near capacity, and if you know your business and your community, Why? would you even consider global blanket marketing for a primarily local service? Given the nature of the funeral services profession, I think you’d be better off buying a couple of dozen aftercare cards and springing for the postage, and sending them to the families you’ve served in the past year or two. There are literally hundreds of excellent ways to show you care and to create a highly positive image of your funeral home, its staff, its services, and making it the first call a family in need makes. After all is said and done, the funeral director, like the bereavement chaplain, is all about care: precare, compassionate care at need, and aftercare.
If you have any questions regarding any of the above, please contact me at firstname.lastname@example.org or message me here on LinkedIn. You may also find some very helpful information at Funerals, Memorials, and Chaplain Services (a WordPress blog). Sorry, you won’t find me on Facebook.
“We are caregivers for life who also care for the dead.
We share with the living where our life’s calling has led.”
Rev. Chaplain Harold W. Vadney BA, [MA], MDiv
Lifecare and Deathcare Service Provider
Call or email me for services, referrals, and recommendations.
 From the poem “We are Caregivers for Life” by MSO (available at https://mysendoff.com/download/we-are-caregivers-for-life.pdf)
Over the years I have paid rigorous attention to developments in the lifecare and deathcare professions both locally and on the regional, national and international scenes. I take the time and make the effort to do this because I truly believe that lifecare and deathcare are, like life and death, intimately connected transitions that require not only compassion and sensitivity in the acute phases of bereavement but also awareness of what remains traditional and important and what changes are affecting the funeral homes and families I serve.
One of my roles as a psychospiritual care provider and as an interfaith bereavement chaplain is to stay abreast of these trends and to share and teach colleagues and clients about them and their influence on how we serve in our respective vocations. We are after all not only service providers but educators and teachers, ministers to the suffering.
Flexibility and responsiveness are key to the psychospiritual care and chaplaincy vocation just as much as they are to the deathcare services professions. We are, after all, in the ranks of the healthcare professions just as any physician, nurse, psychologist, or administrator is; the difference is that in contrast with the physician, nurse, psychologist or administrator, the chaplain and the funeral director are called to care for both the living and the dead. That’s an important distinction and has important implications for how we do what we do and the quality of what we do.
As I have written elsewhere, we each have our roles and we have to recognize boundaries, fixed and flexible ones. I frequently use the example that I don’t do embalming and I don’t expect the funeral director to do the spiritual funeral rites. While our roles and engagement with the bereaved do sometimes overlap such as in providing grief support, we each have our specific professional training and we must not overstep our competencies.
That having been said, there are some things that have been conventionally — I say “conventionally” and not “traditionally” because they are done by tacit acquiescence between and among the parties involved in the funeralization processes —, one of which is the creation of the obituary for the deceased.
Conventionally the creation of the obituary has been left to the newspaper obit editor or to the funeral director or one of the funeral home staff. The result is that the obituary, unless it is the obituary of a prominent or eminent personality, has been little more than an enhanced death notice, and there are significant differences between the purposes and composition of a death notice compared to an obituary.
In brief, an obituary is an announcement of a person’s death along with a biography of the person. The obituary generally includes information about the about the deceased, birth and death dates and places, information about the deceased’s life, survivors and predeceased close relatives, the deceased’s life accomplishments, funeral or memorial arrangements, floral tributes and donations, and a frequently a picture of the deceased. The information provided in the obituary should provide the reader with a credible impression of who the deceased was as a person. A death notice is a brief announcement of a person’s death and the funeral or memorial services. A death notice may or may not include a picture. It is not uncommon for the death notice to be the only print notice of a death; the actual obituary may appear only on the funeral home website or an online obituary site. Content is not the only way the two differ; they not only differ in length and content but also in cost, but that’s a topic for another article.
Regrettably, because of (1) the urgency of the situation: the death notice or obituary or both must be created and published within a narrow window of time to provide the public with details relating to the death and to the funeral arrangements. The personal interactions and relationships: The bereaved are in the acute phase of grief with all of the associated emotions, the funeral staff are under pressure to manage not only the legal and official obligations connected with a death and disposition of a dead human being but also with the business aspects of providing funeral services to the family as well as providing short-term grief support. So it’s not uncommon for the obituary to become just another laundry list item that the funeral director must do before getting to bed.
The current options are not all that rosy: either the funeral director makes an honorable but exhausted effort at composing an obituary from the few facts and bits of information he has been able to garner in his contacts with the family OR the task is left to the professional obit writer with the local newspaper who faces the same problems as the funeral director. The solutions are just as grim: Cookie-cutter obituaries. Either the FD or the obit editor/writer uses a form or template or information is plugged into a computer program and then tweaked. Worse still, a family member is stuck with writing something about which they have no clue much less any writing skills.
So what’s the alternative? Well, I’ve given the matter some thought and have come to the obvious conclusion that there’s a lot of duplication or triplication of effort involved and that the current “conventional” practice is not only inefficient it’s downright unfair not only to the deathcare professionals involved but also to the bereaved, and not insignificantly to the deceased him or herself. who deserve a much better treatment at least in their obit.
So, while I was going through notes on past services, articles published in the scientific, scholarly, and professional journals, my own writings, and after having reviewed a considerable number of published obits, it dawned on me that none of these obit writers had access to the quality, amount, and type of information that I have as the chaplain to the family. While it’s true the FD or the obit editor/writer ask certain standard questions, the result is a standard dry obit. The intimate sharing that goes on during the Chaplain-Family Conference results in an enormous richness of information about the deceased, his or her life and activities, accomplishments, anecdotes, legacy, meaning to those close to him or her and to the community. In fact, a whole living narrative is collected in the course of that sharing experience.
While some of the information shared by the family must be held respectfully confidential and never published, my motto being “Tell me your secrets and I’ll forget them.” Other information shared by the family and close friends become part of the memorialization process, part of the coping process, form the basis of the necessary continuing bond with the deceased. As a skilled writer, speaker, presenter, ritual leader, I use much of that information as part of the psychospiritual care I provide both before and during the funeralization rites and rituals I create. One of those rituals is most conspicuously the homily or the so-called Words of Comfort or my trademark Litany of Thanksgiving and Remembrance. So what happens with all of that incredibly healing information after the homily is delivered and the Litany is read? Not much.
So, my question was: “Why aren’t I called upon to create the obituary?” After all, I actually have more information than anyone involved, even more than some family members, which is obvious during the Chaplain-Family Conference when one family member describes an event and another looks surprised and says, “I didn’t know that? S/he never mentioned that.” What a beautiful moment of epiphany for some.
But if the chapel service and the homily and the Litany of Thanksgiving and Remembrance are not recorded, much of this evaporates into the abyss of forgotten memories. That really should not happen and it doesn’t have to happen.
In my view, the obituary is more, much more than a simple death notice. It should be a cheat sheet for remembering who and what the dead loved one was and their meaning and legacy. It should be something that is preserved and enshrined as a source of information about a forebear that can be shared with future generations. It should be cherished as a lasting and enduring portrait of the dead loved one that can serve as a support in establishing the important continuing bond with the dead loved one. To achieve this holy purpose, it must be written with intimacy, sensitivity, reverence, and skill; care must be taken to select and to include the most salient and essential elements that are most important to the family and closest friends. Only then will it be worth the effort.
In order to achieve this noble purpose, I have conceived of several types of obituary: (i) the conventional, which incorporates essential bits and pieces into a coherent whole, and (ii) several custom obits, each focusing on a specific aspect of the deceased’s life:
So why not take advantage of the skills of the bereavement chaplain and turn over the obit writing to him? Sound like a plan?
Whether the obituary is to be published in the print media, in an online public obituary space, on the funeral home tributes page, on Facebook, on an online obit platform like Legacy.com, or in any combination of these, I as the chaplain serving the funeral home and the family am in the best position to provide a quality product. The obit should be between 250 and 500 words in length, depending on the available information and what the family want to emphasize. The question of whether a photo should be included always comes up. I answer with an affirmative “Why not?” but I do qualify that by saying that the photo should be compatible with the content of the obit. For example, if the family is emphasizing the early years, the photo should not be of the deceased late life. If the obit emphasizes the deceased’s community activities, it would be effective if a photo of the deceased in his or her Lions Club or other social or community regalia were shown.
It should be kept in mind that the chaplain is writing the obit, not publishing it. The chaplain can provide some ballpark figures on what, say, print publication of the final obit as approved by the family might cost but the final approved obit should be submitted to the newspaper obit editor for a final pricing quote. Some papers will publish a death notice for free, others will charge a classified ad rate. Obituaries are longer and might include a picture, all of which affect the price, usually calculated on the basis of the column inch (one column inch of newsprint is approximately 35 words).
The funeral home can usually offer space on their Tributes pages which generally includes an Obituary section. The funeral home should provide this opportunity at no charge.
There are many online options and opportunities for publishing an obituary. Some of these online options include social media such as Facebook, Instagram, and similar platforms. There are also the established online obituary sites. I have researched some of the sites and have compiled a list of ten top sites (Click here to view Top 10 Sites.)
So the decision is really a no-brainer. If you’re a funeral director, save yourself the time and stress of writing an obituary. If you are a consumer, hand the job over to the professional who can do the best for you and your loved one, the skilled professional chaplain.
Republished with permission from Spirituality and Griefcare.
Death does not respect age; any death is a loss whether it be an 18-month old infant, an 18-year old youth, or an 81 year old matron. They are all significant losses to someone and each instance has its own pattern of grief responses and challenges to overcome. Regardless of age, gender, socioeconomic status or any other feature, each death is unique and special, like no other death ever or anywhere, because with each death we lose an entire world, an entire package of experiences that may have just been in the process of unwrapping.
We hardly ever speak of a beforelife but tend to be overly concerned with the afterlife. It may be comforting for some of us to reflect on who and where we were before we became who we are when we were born. It’s interesting to ponder that question because we can either trust that we were in fact somewhere, existing, before we were physically conceived. But where was that? The alternative is to believe that once a random sperm entered a waiting egg, a cascade of events was triggered that became the infant you and developed into the you you are today. Quite honestly, neither of the two hypotheses can really be resolved, because we have no real idea what constitutes “you.” Perhaps that’s why we prefer to occupy ourselves with an afterlife, since in that discussion we at least have a tangible quantity to work with: a physical person with all sorts of attributes has died, and we ask the many questions associated with a death, most often Why? and Where?
We are terribly uncomfortable with being so vulnerably human and can’t bear to think that we will someday, somewhere, somehow die. We will physically stop working and some rather disgusting changes will take place in our physical bodies. Like the proverbial ostrich, most of us wander aimlessly and with minimum purpose along the myriad possible paths through the time and space we call life. We greedily seek one diversion or entertainment after the other, never getting enough, and yet demanding and getting more and more distraction from the reality of ourselves and the world around us. We become a shell of what we potentially can be.
When death finally arrives to claim a loved one or a friend, we are shocked, confused, angry, and demanding. How could this have happened? Why did it have to happen? If only…! Reality is really hard to take and when you are so arrogant that you think you can handle all the answers or can control what happens, reality gets even harder on you. You attempt to quench your anxiety with denial but it doesn’t seem to work for you – or anyone else. Death visits and seldom knocks. Death rarely makes an appointment to come around when it’s convenient. Death just drops by and takes what is his.
When a death occurs it almost always ushers in a psychospiritual process we commonly refer to as grief, and a psychosocial process we generally refer to as mourning. Both grief and mourning have their sociocultural patterns we call ritual on the “micro” level and ceremony on the “macro” or public arena. Within these we have social norms, including how grief is politicized, acknowledged, and cultural dictates, bundled together into what we call practice or on a more substantial scale, tradition. Religion / spirituality of one form or another, or one of the philosophies seeking religion, frequently provide a foundation upon which these behaviors can establish and legitimize themselves. The psychospiritual and the psychosocial environments provide the contexts in which the bereaved engage in their grief work, find meaning in their loss, incorporate the transformed deceased into their lives, continue their bonds with the deceased, and transcend the bereavement experience as transfigured persons. It’s a complex process that requires time and permission to proceed. Although the social / public process of mourning may have temporal waypoints and a particular culture may set an end time for the public display of bereavement, grief does not have such an amenity. In fact, grief may be experienced for many years after a loss even without being classified as “pathological,” or complicated, and grief is unique to each griever, it’s a personal experience and must be accommodated by each griever in his or her own way. Grief cannot be rushed nor can it be stereotyped.
Today, in the early 21st century, we are deluged with information and stimuli of indescribable variety and in asphyxiating volumes. Some of the deluge tends to shape our very physiology and repattern our nervous systems, especially our brains and the way we think. The information and stimuli enveloping us at every instant of every day is insidiously evil in that it is directed at transforming human beings endowed with free will into means to unhealthy ends. The media bombarding every single human being today is dehumanizing us and transforming our very existence from beings to doers. We are no longer mindful of the gift of the moment we are living in and we are unable to enjoy the moment in silent reflection We have no peace. Television, radio, emails invade every moment of our lives with commands to “Hurry!” “Don’t wait!” “Do it now!” “Last Chance.” Twitter, Facebook, instant messaging have all replaced real personal relationships with virtual personal relationships. The once sentient being we called human has become a mere reflection in a smartphone screen. We don’t even take the opportunity to speeddial a significant other and would rather spend the time texting rather than talking. Even “chatting” which was once a form of informal oral communication and stimulus sharing has become realtime texting and responding but there’s nothing real about it.
All of these intrusions and incursions into our humanity and their tragic effects on who and what we are can be seen in our death practices. Digital death is a term that once described online practices centering on death-related communications; today, digital death is the counterpart of a person’s physical death. Our dehumanization is almost complete now because we have moved away from metaphysical, spiritual trust in an afterlife and are now even concerned about what happens to our Facebook page or our Twitter account after we physically die; we are now concerned with a digital afterlife! How pitiful can it get?
Materialist consumerism has decided that your death-related experience, your bereavement, your grief should be limited to three days and then you need to get back to work, get over your loss, and become productive again. It’s called bereavement leave. But it’s not leave to grieve; it’s merely time to get the necessary paperwork done to dispose of whoever it was who died. Three days, people! You’ve lived with an individual for decades, sharing almost every moment and you have three days to get over his death. You’ve raised a child to young man or womanhood, watched a helpless infant become a strapping happy young adult and you have 3 days to get over the car crash that killed him. What have we become?
On April 25, 2017, at 9:20 a.m. two young men, Logan Penzabene and Matthew Hamilton, each 18 years old, were traveling down a main road near their homes, a road they had probably traveled dozens if not hundreds of times on their way to school or once they qualified for their drivers licenses. But today was going to be different, very different. Today was going to be so different that at about 9:20, one would be dead and the other, Matthew Hamilton, in a coma, and hundreds of lives would be forever changed. One would be dead, Logan Penzabene, and the other in a coma. Two families would be plunged into the darkness of despairing grief; a whole community would be plunged into disbelief. An entire school district would be offered grief counseling. Why?
Well, on that fateful morning, the two young men were driving along and for some reason we may never know – perhaps they were texting, perhaps making a call, perhaps responding to some electronic notification – the driver crossed into the oncoming lane of traffic and hit a flatbed tractor trailer head-on, killing the young driver and causing critical head injuries to his passenger. Were they texting, making a call, responding to an electronic notification? Does it really matter? Yes, it does matter! One young man is DEAD, another is in a COMA, a whole community is thrown into disarray. Yes! It does matter!
The appalling part of the story is not that the event was preventable – I cannot support the belief that anything is truly preventable and must dispose of that notion of preventability as just more arrogance believing that we can control events. New York Governor Andrew Cuomo is one of those arrogant, self-important political figures who believes that if he announces to a so-called program, “No Empty Chair”, Teen Safe Driving Campaign, which is heralded on the Campaign website as: “Governor Andrew M. Cuomo today launched the “No Empty Chair” teen driving safety education and enforcement campaign to raise awareness of highway dangers during prom and graduation season.” Apparently, Cuomo believes that if he announces a campaign the problem is solved. Cuomo’s campaign was announced on April 15, 2017, the fatal accident occurred on April 25, 2017.
What we have to come to understand is that inflated programs and bombastic political rhetoric or police efforts during a so-called “campaign” do little or nothing to fundamentally change what government and corporations have worked so hard to create: producers to produce goods and services, consumers to consume goods and services, and sheeple to hear and obey (and to consume). The hypocrisy is conspicuous, it’s glaring, but if you’re constantly gazing into your smartphone screen, constantly receiving the indoctrination (in the past called “brainwashing”) and loving every digital minute of it, you won’t notice.
The churches and deathcare providers are elated. The churches because you may never have set foot in church for Sunday worship but they’ll wheel you in one last time and the church and pastor can get 30 minutes of exposure and a check. The deathcare industry doesn’t care one way or the other; the funeral director will get each and every one of us sooner or later, but sooner is better for the bottom line, and even better if it’s a sensational death that will attract multitudes of mourners! Visibility for both. Revenues for both. Rescue and paramedical personnel get to flaunt themselves and their equipment, which is good stuff for budget negotiations. Local political hacks, including everyone from the coroner / medical examiner, to law enforcement responders, to local elected stumpers ever eager for that special moment to appear and look devastated and share “Our prayers are with you today” canned expressions for the cameras. Even the public mourners and their makeshift shrines erected at the accident site. Everyone wants to be seen meditatively and reflectively, even prayerfully standing at the roadside memorial, “paying their respects,” showing solidarity for the momentary grief of a community. It’s really difficult to tell the real from the virtual.
But the bottom-line, naked reality is that one young man is dead; another is critically injured. The bottom-line, naked reality is that one family is grieving the loss of a vibrant and vital part of that unit called family; a limb has been amputated and just like in the case of amputation of a physical limb, it is acutely painful, and there will be phantom pain even when the limb is no longer there.
Three days of bereavement leave is not going to work. Empty political actions like “No Empty Chair” or whatever they’re calling that stupidity is not going to work. Law enforcement “efforts” – as yet ineffectual and unrevealed – don’t seem to be doing very much. People are still killing each other, and people are getting dead regardless of whether the killing is intentional or unintentional. Sorry but dead is dead.
We can’t change what has happened and there’s no way we can justify any attempt to rationalize what has happened. That’s what makes Gov. Cuomo’s “No Empty Chair” campaign so political and so scurrilous. That’s what makes Bethlehem Police Commander Hornick’s statements like “it’s a tragic loss” and “our feelings to out to the families” so pro forma and empty. Incidents like this one are not “tragic” and they’re probably not “preventable” by inaugurating campaigns with political undertones like “No Empty Chair.” Most people would probably disagree with what I just wrote. Not tragic!?! How heartless! Not, preventable? How fatalistic, how pessimistic! But those people would be wrong and misguided, victims of their own delusions, denial, and despair.
What I will say is that incidents like these, while not tragic and not preventable, are important teaching moments. Are important opportunities for everyone concerned to re-evaluate themselves and decide what they have become. It’s a time to become reflective and for self-examination. It’s a time to honestly admit that we are all contributing to our own psychospiritual demise, some of you willingly others inadvertently, but the vast majority are all part of the “preventable tragedies” of our post-modern, post-Christian, dehumanized world.
So what’s the final take-home message? Dead is dead. Loss is loss. Grief is unavoidable. The living will bury their dead and go on living. But is it that simple? Not really.
In my thinking, grief is a unique opportunity for personal and community growth. What you can’t change you have to take good advantage of. We do this by extending ourselves in compassion and love. We have to allow ourselves to stop for a moment so that we can catch up with ourselves. In other words, we have to take a moment and sit on a rock and become lost in time watching the brook flow around the obstacles. We need to shut out the white noise in our lives, and listen to the music of the brook and the birds. We need to raise our eyes from the illuminated screen and allow our souls to be illuminated by the sunlight playing off the ripples and the leaves. We need to stop feeling guilty about caring for ourselves and for others. We need to take time off from being busy to being just be-ing. This is essential to reclaiming our humanness, our spirituality.
I recall as a child the silent dying of a favorite apple tree. Of course, as a child I had the time for be-ing and for listening, for seeing; where there is no time for be-ing there’s no time for seeing or for listening. If we slow down we can hear what the Spirit is telling us about the dying of trees, the planet, of people, and what these deaths mean to us as beings capable of creating meaning and reflecting on love and how all of these things came into being, how a Spirit of love brought us into being.
The questions that we ask about death and dying are basically questions about the meaning of being, of be-ing. These are the questions that go into the stories once told around tribal campfires, and which now become part of the narratives that are told about our dead. These stories were the subject matter of the drawings on cave walls long ago, of the poetry of love and loss, and the emotions associated with the death of green in autumn. The Spirit is very generous in using any opportunity or event to make a point to us arrogant, uncertain, hesitant creatures.
We as educators, spiritual care providers, thanatologists, human beings, need to get back to basics and enter the world of the deep soul.
No condolences, no campaigns, no law enforcement efforts, no roadside memorials, no funeralization service will every have the desired, the needed effect unless we learn to appreciate silence. Our institutions from the family to church to government have taken a wrong turn. We live in an “increasingly mechanistic, fragmented, decontextualized world, marked by unwarranted optimism mixed with paranoia and a feeling of emptiness…” [McGilchrist, p. 6]
Our institutions cannot help but have a stake in blunting our maturity even if it means they must destroy the original versions and insights on which those very institutions were founded. We can easily identify that fragmentation in our education system, our government, our churches, and even in our families. [Aside: Dostoyevsky’s Brothers Karamazov is a fascinating work of literature in many ways, but the story about the Grand Inquisitor is probably the best illustration of the perverse change in institution over time. Here’s a link to a brilliant portrayal by Sir John Gielgud. The Grand Inquisitor ]
I’ll close with a quote taken from Maggie Ross’ fascinating book, Silence: A User’s Guide, in which she cites a passage from Richard Holloway’s Leaving Alexandria, noting that Holloway’s use of “religion” should be thought of in broad terms, in the sense of any pursuit or interest to which someone ascribes supreme importance
“All institutions overclaim for themselves and end up believing more in their own existence than in the vision that propelled them into existence in the first place. This is particularly true of religions. Religions may begin as vehicles of longing for mysteries beyond description, but they end up claiming exclusive descriptive rights in them. They seque from the ardour and uncertainty of seeking to the confidence and complacence of possession. They shift from poetry to packaging.” [italics mine]
Download the final article from Spirituality & Griefcare: No Empty Chair
Read a related article at Tragedy or Failure?
Peace and blessings,
Rev. Ch. Harold
Holloway, Richard. Leaving Alexandria: A Memoir of Faith and Doubt. Edinburgh: Canongate, 2013. Print.
L’Engle, Madeleine. Walking on Water: Reflections on Faith & Art, 2016. Print.
Ross, Maggie. Silence: A User’s Guide, 2014. Print.
This new blog will share with its readers a plethora of information on the funeral services niche, what to ask for, what to avoid, who to avoid, and what services you should ask for, if you are a consumer, or offer, if you are a funeral director, both during pre-arrangement meetings and when making immediate need arrangements.
We feel it is extremely important that consumers be offered the opportunity to consult and to talk to a professional interfaith bereavement chaplain, and that consumers should request such a conference; on the other hand, funeral homes should provide such an opportunity to all persons making funeral or memorial arrangements.
We are staunch supporters of the traditional funeral for all of its important psychological, spiritual, and cultural benefits. We are also strongly in support of locally owned and operated funeral homes as opposed to the corporate funeral groups and the factory-funeral service providers. Having said that, we do not believe that the traditional funeral should be outrageously extravagant or expensive but that it should be simple and dignified, personalized to reflect the family culture and the life of the deceased.
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Should you have any questions, please do not hesitate to contact Chaplain Harold at email@example.com or, if you are in immediate need of chaplain services or bereavement support, please call Chaplain Harold at (518) 810-2700.
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