Category Archives: Emotional Support

Why the Chaplain Should Write the Obituary

Over the years I have paid rigorous attention to developments in the lifecare and deathcare professions both locally and on the regional, national and international scenes. I take the time and make the effort to do this because I truly believe that lifecare and deathcare are, like life and death, intimately connected transitions that require not only compassion and sensitivity in the acute phases of bereavement but also awareness of what remains traditional and important and what changes are affecting the funeral homes and families I serve.

One of my roles as a psychospiritual care provider and as an interfaith bereavement chaplain is to stay abreast of these trends and to share and teach colleagues and clients about them and their influence on how we serve in our respective vocations. We are after all not only service providers but educators and teachers, ministers to the suffering.

Flexibility and responsiveness are key to the psychospiritual care and chaplaincy vocation just as much as they are to the deathcare services professions. We are, after all, in the ranks of the healthcare professions just as any physician, nurse, psychologist, or administrator is; the difference is that in contrast with the physician, nurse, psychologist or administrator, the chaplain and the funeral director are called to care for both the living and the dead. That’s an important distinction and has important implications for how we do what we do and the quality of what we do.

We each have our specific professional training and we must not overstep our competencies.

As I have written elsewhere, we each have our roles and we have to recognize boundaries, fixed and flexible ones. I frequently use the example that I don’t do embalming and I don’t expect the funeral director to do the spiritual funeral rites. While our roles and engagement with the bereaved do sometimes overlap such as in providing grief support, we each have our specific professional training and we must not overstep our competencies.

That having been said, there are some things that have been conventionally — I say “conventionally” and not “traditionally” because they are done by tacit acquiescence between and among the parties involved in the funeralization processes —, one of which is the creation of the obituary for the deceased.

Conventionally the creation of the obituary has been left to the newspaper obit editor or to the funeral director or one of the funeral home staff. The result is that the obituary, unless it is the obituary of a prominent or eminent personality, has been little more than an enhanced death notice, and there are significant differences between the purposes and composition of a death notice compared to an obituary.

In brief, an obituary is an announcement of a person’s death along with a biography of the person. The obituary generally includes information about the about the deceased, birth and death dates and places, information about the deceased’s life, survivors and predeceased close relatives, the deceased’s life accomplishments, funeral or memorial arrangements, floral tributes and donations, and a frequently a picture of the deceased. The information provided in the obituary should provide the reader with a credible impression of who the deceased was as a person. A death notice is a brief  announcement of a person’s death and the funeral or memorial services. A death notice may or may not include a picture. It is not uncommon for the death notice to be the only print notice of a death; the actual obituary may appear only on the funeral home website or an online obituary site. Content is not the only way the two differ; they not only differ in length and content but also in cost, but that’s a topic for another article.

Regrettably, because of (1) the urgency of the situation: the death notice or obituary or both must be created and published within a narrow window of time to provide the public with details relating to the death and to the funeral arrangements. The personal interactions and relationships: The bereaved are in the acute phase of grief with all of the associated emotions, the funeral staff are under pressure to manage not only the legal and official obligations connected with a death and disposition of a dead human being but also with the business aspects of providing funeral services to the family as well as providing short-term grief support. So it’s not uncommon for the obituary to become just another laundry list item that the funeral director must do before getting to bed.

The current options are not all that rosy: either the funeral director makes an honorable but exhausted effort at composing an obituary from the few facts and bits of information he has been able to garner in his contacts with the family OR the task is left to the professional obit writer with the local newspaper who faces the same problems as the funeral director. The solutions are just as grim: Cookie-cutter obituaries. Either the FD or the obit editor/writer uses a form or template or information is plugged into a computer program and then tweaked. Worse still, a family member is stuck with writing something about which they have no clue much less any writing skills.

The current “conventional” practice is not only inefficient it’s downright unfair.

So what’s the alternative? Well, I’ve given the matter some thought and have come to the obvious conclusion that there’s a lot of duplication or triplication of effort involved and that the current “conventional” practice is not only inefficient it’s downright unfair not only to the deathcare professionals involved but also to the bereaved, and not insignificantly to the deceased him or herself. who deserve a much better treatment at least in their obit.

So, while I was going through notes on past services, articles published in the scientific, scholarly, and professional journals, my own writings, and after having reviewed a considerable number of published obits, it dawned on me that none of these obit writers had access to the quality, amount, and type of information that I have as the chaplain to the family. While it’s true the FD or the obit editor/writer ask certain standard questions, the result is a standard dry obit. The intimate sharing that goes on during the Chaplain-Family Conference results in an enormous richness of information about the deceased, his or her life and activities, accomplishments, anecdotes, legacy, meaning to those close to him or her and to the community. In fact, a whole living narrative is collected in the course of that sharing experience.

While some of the information shared by the family must be held respectfully confidential and never published, my motto being “Tell me your secrets and I’ll forget them.” Other information shared by the family and close friends become part of the memorialization process, part of the coping process, form the basis of the necessary continuing bond with the deceased. As a skilled writer, speaker, presenter, ritual leader, I use much of that information as part of the psychospiritual care I provide both before and during the funeralization rites and rituals I create. One of those rituals is most conspicuously the homily or the so-called Words of Comfort or my trademark Litany of Thanksgiving and Remembrance. So what happens with all of that incredibly healing information after the homily is delivered and the Litany is read? Not much.

So, my question was: “Why aren’t I called upon to create the obituary?” After all, I actually have more information than anyone involved, even more than some family members, which is obvious during the Chaplain-Family Conference when one family member describes an event and another looks surprised and says, “I didn’t know that? S/he never mentioned that.” What a beautiful moment of epiphany for some.

But if the chapel service and the homily and the Litany of Thanksgiving and Remembrance are not recorded, much of this evaporates into the abyss of forgotten memories. That really should not happen and it doesn’t have to happen.

In my view, the obituary is more, much more than a simple death notice. It should be a cheat sheet for remembering who and what the dead loved one was and their meaning and legacy. It should be something that is preserved and enshrined as a source of information about a forebear that can be shared with future generations. It should be cherished as a lasting and enduring portrait of the dead loved one that can serve as a support in establishing the important continuing bond with the dead loved one. To achieve this holy purpose, it must be written with intimacy, sensitivity, reverence, and skill; care must be taken to select and to include the most salient and essential elements that are most important to the family and closest friends. Only then will it be worth the effort.

In order to achieve this noble purpose, I have conceived of several types of obituary: (i) the conventional, which incorporates essential bits and pieces into a coherent whole, and  (ii) several custom obits, each focusing on a specific aspect of the deceased’s life:

  1. Biohistorical – Describes the deceased’s life in an historical, biographical style.
  2. Social – Describes the deceased’s life emphasizing social aspects such as community, organizational, political, sports, etc. activities and involvement.
  3. Legacy – Emphasizes the deceased’s accomplishments that will be remembered by those close to him/her and by the community at large.
  4. Lifestyle – Focuses on what the deceased liked to do in terms of hobbies, travel, leisure, community, etc. Lifestyle differs from Social themes in that Lifestyle focuses more on the individual than on his contributions to the community.
  5. Custom – By arrangement with the family. This “obit” may take the form of a personal narrative, a story, in other words. Or it might take the form of a lesson. By drawing on the concepts and material of the conventional and the custom obits (1-4, above) a novel and unique narrative of the live of the deceased can be created.

So why not take advantage of the skills of the bereavement chaplain and turn over the obit writing to him? Sound like a plan?

Whether the obituary is to be published in the print media, in an online public obituary space, on the funeral home tributes page, on Facebook, on an online obit platform like Legacy.com, or in any combination of these, I as the chaplain serving the funeral home and the family am in the best position to provide a quality product. The obit should be between 250 and 500 words in length, depending on the available information and what the family want to emphasize. The question of whether a photo should be included always comes up. I answer with an affirmative “Why not?” but I do qualify that by saying that the photo should be compatible with the content of the obit. For example, if the family is emphasizing the early years, the photo should not be of the deceased late life. If the obit emphasizes the deceased’s community activities, it would be effective if a photo of the deceased in his or her Lions Club or other social or community regalia were shown.

It should be kept in mind that the chaplain is writing the obit, not publishing it. The chaplain can provide some ballpark figures on what, say, print publication of the final obit as approved by the family might cost but the final approved obit should be submitted to the newspaper obit editor for a final pricing quote. Some papers will publish a death notice for free, others will charge a classified ad rate. Obituaries are longer and might include a picture, all of which affect the price, usually calculated on the basis of the column inch (one column inch of newsprint is approximately 35 words).

The funeral home can usually offer space on their Tributes pages which generally includes an Obituary section. The funeral home should provide this opportunity at no charge.

There are many online options and opportunities for publishing an obituary. Some of these online options include social media such as Facebook, Instagram, and similar platforms.  There are also the established online obituary sites. I have researched some of the sites and have compiled a list of ten top sites (Click here to view Top 10 Sites.)

So the decision is really a no-brainer. If you’re a funeral director, save yourself the time and stress of writing an obituary. If you are a consumer, hand the job over to the professional who can do the best for you and your loved one, the skilled professional chaplain.

 

Advertisements

Is Funeral Home Use of Social Media Moral?

“[W]e are delivered over to [technology] in the worst possible way when we regard it as something neutral; for this conception of it, to which today we particularity like to do homage, makes us utterly blind to the essence of technology.” — Martin Heidegger, Philosopher

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.” Bill Gates, Technology Entrepreneur

As spiritual care providers it’s important for us to maintain awareness of the developments that are affecting lifecare and deathcare as we have been practicing it. There are a number of insidious developments in process on what the world has been brainwashed to refer to social media, when such media are anything but social. In this article I discuss one such development that has great potential to adversely influence the relationships between funeral directors and the families they serve, and, by extension, how those developments will indubitably affect our roles as spiritual care providers.

There are so-called entrepreneurs who are investing considerable time and treasure in an effort to brainwash funeral homes and funeral directors, and to recruit them into the ranks of the addicts who have idolized social media and who have forsaken any embodied human relationships in favor of digital algorithms.

In this article, I follow one such opportunist, a veritable false prophet, an inexperienced self-proclaimed visionary who like so many of his generation replaces wisdom with verbosity, humanity with technology, and service with avarice. In this article I follow Ryan Thogmartin’s Connecting Directors[1] and some examples taken from a discussion thread on the so-called professional networking site, LinkedIn.

I started following Ryan Thogmartin and his Connecting Directors (a production of Thogmartin’s DISRUPT Media) a couple of years ago, when I felt that I should start learning more about what funeral directors are thinking, since I work with so many, I need to know what’s going on in the deathcare professions. At about the same time I began independently studying mortuary science subjects and collected a small reference library to assist in my thanatology, psychospiritual support, chaplaincy, and general knowledge, as well as in my writing. All in the interest of professional continuing learning and interest in improving my services. I also joined a number of specialist alternative deathcare forums, professional groups, as well as continuing professional education providers. I take my vocation seriously and believe very strongly that current awareness and lifelong learning are keys to competent professional services.

Serve rather than Disrupt!

Over time I learned that there is an incredible myriad of scams and so-called promotions being offered practically everywhere online; they range from personal blogs to corporate funeral services marketing to certification programs to pundits like Thogmartin to new disposal technologies for dead human beings.

Thogmartin and his Connecting Directors is but one paradigm of the scenario. Curiously and stereotypically, Thogmartin has re-invented himself as a — in his self-description — a visionary, and claims, among other hyperboles, that he has positioned Connecting Directors to be “the leading online resource for funeral professionals.” Like most irresponsible and unverifiable online presences, similar to Facebook, his claims are a bit over-the-top. Furthermore, given the unfortunate and questionable moniker of “Disrupt Media” and Thogmartin’s questionable hygiene and perfected grunge look, I personally find it hard to imagine the otherwise ordered and conventional funeral professional attrobiting any seroius credibility to Thogmartin or his predominantly prirated content.

Ryan Thogmartin.

Thogmartin and his ilk may have something to say that is interesting to some, bizarre to others, and totally untenable to many others. I am one of the latter; I feel that Thogmartin is an opportunist and a source of very harmful misinformation. Regrettably, those types always have a following, most of them wayward waifs unable to conjure up a vision of their own, even one as distasteful as Thogmartin’s. Moreover, the Internet has become the den for many such false prophets.

Some of these scams, and I include Thogmartin’s Connecting Directors in this broadly defined group, are endemic and assume many guises, and affect national and international professional organizations, education institutions, religious organizations; none have remained unscathed nor have they been held accountable. In fact, many of our institutions, including our institutionalized religions, our education institutions, and our healthcare system have all succumbed to or have become some type of scam, be it internal and of their own invention, or external, one to which they willingly subscribe.

While I admit I continue to follow Thogmartin’s Connecting Directors, I do so because I believe I must be informed about all aspects of the field in which I serve, even those aspects, which I find deplorable, reprehensible, and even evil (I do consider Facebook to be evil, that is, not serving Good). We must be aware of the positive as well as the negative aspects of the environment, in which we work, in order to be fully competent. Call it a sort of professional intelligence operation: Know the enemy.

It seems that the industrialized, secularized West’s greatest denial has become the opportunist’s greatest windfall! Western society is so entrenched in denial of death, in consumerism, and materialism that it has created an entire industry focused on treating the newly invented pitiable “victims” of the inevitability of the Grim Reaper as if they were in fact “victims” in need of a rescuer. But those with the Messiah complex — like so many false Messiahs before them — are merely self-serving and immorally using their purported rescuees as means to an end.

I find such a message to be abhorrent, immoral, and generally disordered; it reveals a profound ignorance of the nature of relationship, community, and trust.

Some, like Thogmartin and his minions, offer everything from dictating to one of the oldest professions in human history, the deathcare profession, how they should operate, what they should do, and how to succeed, to informing this privileged and ancient profession that they are doing it all wrong (Thogmartin’s approach), and that they should be going the route of the brainless addict, that is, go Facebook! His message is that today’s funeral director and funeral homes should be building community, trust, transparency and relationship through their social media content (see below for details). I find such a message to be abhorrent, immoral, and generally disordered; it reveals a profound ignorance of the nature of relationship, community, and trust.

For most business purposes, Facebook and most other social media, including the so-called professional networking media, are practically useless. Sure, we get happy birthday and work anniversary wishes but do we get any new clients? Sure, we make colleagues aware that we are alive and still providing services, but anyone beyond a 25 or 50 mile radius from my office is highly unlikely to consider my services, that is, the services I offer to make a living. Sure, they read my blogs and my articles but they then appropriate what they can and dispose of the rest; after all, it doesn’t cost them anything. Do they promote psychospiritual support or chaplaincy to their customers or staff. Perhaps. But not if it’s going mean spending time on the project, o if it’s going to cost them bucks to bring a professional in to do the job. Lord knows (nothing witty intended) most funeral directors or planners don’t press the religious, spiritual, or psychospiritual benefits of the bereavement chaplain, and most families balk at the paltry $150-200 for the services of an experienced bereavement chaplain to officiate a funeral or memorial service. Yet they’ll spend multiples of that on an expensive casket or urn or some toy that is obsolete even before it leaves the shop; or they’ll spend untold hours online wasted with digital “friends” pouring out the contents of their grieving hearts to a cold electronic screen and a digital algorithm they inanely call a “friend.” All of these vaporize after the funeral or memorial but the effects of a competent bereavement chaplain and his presence last a lifetime. Go figure!

During the time I’ve spent on Connecting Directors I have been able to note that Ryan Thogmartin is republishing most of what he has from other sites and sources, acting like a sort of information clearing house, but one that clears only what supports his position. Fair enough. A lot of what you will find on Connecting Directors is old news, rehashed, or totally irrelevant to local deathcare operations and of curiosity interest only. After all, Thogmartin is interested only in the façade of being in the deathcare niche; his real interest is promoting his Facebook branding activities. Somehow the suffering of the bereaved gets lost in the online shuffle; it’s all about image, content, revenues.

My message to the funeral and deathcare professional: The real nitty-gritty of what’s shaping your world and what’s happening in your area in your niche can and should be gotten from your state/provincial, regional, and national deathcare association publications and professional journals. The real intelligence can be gleaned by observing your community, and by maintaining a relationship with your customers. Thogmartin’s obsession with converting deathcare professionals to the millenials’ addiction to social media is particularly disturbing to those of us who work directly with dying, death, the survivors, and the general population of mourners. Even more so since Thogmartin stymies our human efforts at making a dying public aware of and accepting of the inevitable; Thogmartin promotes a fiction, that of social media and digital solutions, similar to the new fad offered by some of our previously most trusted, now turned prostitute, spriritual care organizations, that is, online grief counseling!

The efforts of such opportunists like Thogmartin in the deathcare niche and others like him in the HR niche, who promote check-list recruiting and hiring are, in a word, DEHUMANIZING. If we accept what psychologists and philosophers have taught for centuries, that is, that human beings are the only species that are (or should be) self-aware and aware of their own mortality and finitude, shouldn’t we hold that distinction in reverence rather than commercialize and monetize it?

Thogmartin and his notions of relationship, community, trust through digital technology are perverse, immoral. While technology is amoral, or morally neutral in its native state, how we use it is what makes it good or evil.


Aside: Discerning Morality, Amorality, Moral Neutrality.

The burning question is whether social media such as Facebook and those who exploit it for marketing purposes are moral.[2]

“Just over half, 55 percent, of people with children ages 11-17, “strongly agreed” that social media hinders or undermines moral development.”  Jubilee Center for Character and Virtues at Birmingham University

In theory, only human beings can be  moral agents, i.e., have a moral consciousness. What this means is that everything else in creation, including all technology, is necessarily amoral. The actions of the moral agent, the container of these morals (good or evil) are always expressed in the applications of a technology; in other words, our applications of technologies divests them of any moral neutrality. It is this moral question that must be considered by any discerning user.

“[T]echnologies are morally neutral until we apply them. It’s only when we use them for good or for evil that they become good or evil.” William Gibson

When discussing the morality or neutrality of social media or even technology in general, we navigate perilous waters when we make overreaching assumptions, such as, for example, that all technology is morally neutral, and we and neglect to evaluate each technology or application, new or old, for it’s concealed or non-self-revealing curriculum or agenda.

Important questions that must be asked include: Do the creators of this technology have an agenda or a concealed purpose? What is this technology’s potential to shape my conscious or unconscious behavior for good or ill? Does this technology create or provide opportunities for immorality that I should avoid?

“If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner.” Omar Bradley, General of the Army

When considering the use of technologies and applications such as social media or the so-called opportunities that social media dangle in front of us like carrots on a string, we must seriously assess them rather than just passively accept the pre-packaged user-experience the creators intended for our eyes.

The underlying theory of today’s social media is not all that new. In fact, social media technology is based on what is known as the Six degrees of Separation theory. That theory embraces the idea that all living things and everything else in the world are six or fewer steps away from each other so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy in 1929 and popularized in an eponymous 1990 play written by John Guare.[3]

We must also bear in mind that when we use the term “morally neutral” we are not using it as a synonym for “amoral”. Facebook, for example, is amoral; Facebook is not morally neutral, however. Amoral means that concerned technology does not have a set of moral values of its own. Taken in isolation, Facebook has no morals on its own, but Facebook undeniably reflects and projects the morals of its creators and its administrators, as well as its users to the extent that Facebook users comply with Facebook’s so-called “community standards”. Quite clearly, then, Facebook is *not* morally neutral. As professionals, we must take extreme care not to confuse or conflate these two quite different concepts.

Equally erroneous it to assume that something that is in its own right morally neutral means that it is therefore evil; neither does it mean it is morally good. Like so many issues before us, this is not a question of black-and-white; in fact, there is the very reasonable possiblity that the technology under consideration has the potential of being a mix of both evil and good. This is the basis of many of our ethical test theories such as the dual effect theory; we have able to analyze the specific situation and to discern is evil and what is good.


I, for one, shall oppose at every turn such efforts to remove humanity from dying, death and surviving. I shall, at every turn, unveil the fallacies of the imorality proselytized by a grunge specialist! The self-appointed Facebook minions, gurus, and doulas who purport to be the social media experts to the dying and to the bereaved, as well as to the respected deathcare professionals, those with their boots on the ground, those who are present where the rubber meets the road, the local funeral home operators and staff, not the industrialized funeral factories and the digital pundits or their social media keepers.

Contrary to Thogmartin’s and his keepers’ promotions, Facebook has very little to offer locally and most shoppers don’t go to Facebook to find a funeral professional. The funeral professional and his/her facilities continue to be local, even if they are de facto corporative entities (e.g. SCI’s Dignity Memorial) hiding behind a former trusted family operation.

Thogmartin and his ilk are narcissists, infllated self-appointed gurus of BS. I used to be interested, then amused, now only annoyed by him! Think about what he has to say, recognize the pitch, and then get back to running your business compassionately — and successfully.

Revisit, if necessary rediscover the values upon which the deathcare professions from the embalmer to the cosmetician to the chaplain to the usher are founded. Rediscover the values that have made the deathcare professions so important to human beings. Rediscover the values that have, over the centuries, made the deathcare professionals a special and important part of all cultures and all societies. Those values are human values, not industrial or technological. These values are moral values not amoral or morally neutral.

“The Internet […] seems to be creating a new group of people engaged in compulsive sexual behavior, say psychologists and clinicians. The accessibility, anonymity and affordability — what one researcher calls the “triple A engine” — are reeling in people who would otherwise have never engaged in such behavior.” — Los Angeles Times

I recently engaged a discussion thread on a leading professional networking platform. One participant, let’s call him Alan, seemed to be missing my point. Alan works in funeral home marketing strategies and provides ideas to “help funeral homes generate higher quality ‘at need calls’ “. I’m not quite sure what exactly all that means but he does tend to agree with Thogmartin; so I guess his self description already puts us at odds to some degree.

Alan writes:

“Respectfully Harold, I don’t agree with your post. While it is true most shoppers don’t go to Facebook to find a funeral professional, I feel you are missing the point what Ryan does for his clients. The way I see it, a good part of a funeral homes [sic] targeted market use Facebook and I feel it is an excellent platform for a funeral home to brand themselves to the public in a tasteful way. Healthy families don’t want to think about death, they just want to live their lives. That is why funeral preplanning is a hard sell. It’s an uncomfortable topic for people. You heard the expression, “anytime is a good time to plan a funeral, except on the day of the funeral.” Yet that is what the majority of families do. Before Facebook and other social platforms became available, the marketing plan for most funeral homes was to simply wait for an “at need” call to come in. Social media platforms including Facebook now provide the modern funeral home a way to reach out to the living in creative, appropriate ways to build lasting relationships and to bring the topic of pre need to healthy families in a positive way.”

Right from the start, buzz words like “targeted market,” “brand themselves,” all carry the stench of industry, not profession or vocation. What most caught my attention was Alan’s presumption that “[h]ealthy families don’t want to think about death.” “Healthy families don’t want to think about death”?!?! So if a family is in avoidance or denial about death, that is a healthy family; the family that prepares and acknowledges death is by Alan’s reasoning, unhealthy? Alan’s point: Denial is good because we can come up with a slogan to sell it. In my experience, I have yet to see anyone on Facebook interested in, much less looking for a funeral home’s “creative, appropriate ways to build lasting relationships.” In fact, most people on Facebook are generally losers, sociopaths, or worse looking for relationships in all the wrong places, that is, on Facebook and social media!

Alan continues, “I am not a client of Ryan’s, however, I feel he cares for his clients and his strategies might make sense for your business as well.”

I differed substantially from the points that both Alan and Thogmartin were making. I advocated recognizing and exploiting in a compassionate way the opportunities available to every funeral director and funeral operation that has espoused and maintains human values in their operations. I wrote, “Deathcare is human care.” Deathcare is also an extension of lifecare. Once we depart from the embodied flesh and blood interpersonal engagement, and opt for the icy cold digital offerings such as Thogmarting’s “opportunities” and Facebook “friends,” we are violating a sacred trust inherent in those who allege to serve suffering human beings in some of their most difficult times. Once a human services profession takes the marketing and profit route, they have prostituted a noble profession for the profane and mercenary objectives of technology and industry, of materialism and consumerism. What comes next?

Death is death and deathcare doesn’t need to be “creative.” Death doesn’t make an appointment but knocks where he will. We don’t need to “reach out” but must wait. Death smiles at us and all we can do is smile back, not “friend” him on Facebook or other social media. The death care professions (FDs, funeral assistants, chaplains) are similar to spiritual-care professionals (pastors, rabbis, imams, priests, chaplains) and the health care professionals (physicians, nurses, chaplains); they are flesh and spirit professions; once they go full technology or digital, they are no longer truly humancare professions. As a chaplain, I have my feet in all of these niches, and I have the education and the training to recognize when they move from the sacred to the profane, and the courage to make my colleagues aware of their transitioning.

I’ll closed my remarks by responding to Alan’s suggestion that some of Thogmartin’s suggestions may be good for my “business.” My one closing point made to Alan was: Mine is a vocation, not a business.

Alan returned with some further observations, replying directly to me:

“Here is where the disconnect is. No one has said digital offerings is [sic] replacing the human care profession. You say we don’t need to reach out, but must wait. The way you see the world doesn’t mean it’s the only way. It’s simply your opinion. At any given time there are thousands of families facing an end of life situation, sometime quality information can come to these families that will help them make better or more educated choices during a very difficult time. Quality Digital offerings whether researched or provided to a suffering family can be of great help and relief to a family. No one is saying it should be a replacement to human care and authentic sincere personal compassion.”

Alan works in funeral home marketing strategies and provides ideas to help funeral homes generate higher quality “at need calls”. I’m not quite sure what exactly all that means but he does tend to agree with Thogmartin; so I guess that puts us at odds to some degree.

Another participant, Matt, who is business development manager at a popular funeral information site writes:

“Whilst I agree that Facebook is a great tool for awareness of your brand, I think too many funeral directors set up a business Facebook page, post a few things every now and then and assume they have the whole digital marketing thing covered. The reality is people don’t use Facebook to find funeral directors, or any business for that matter – so you really need a balanced approach with the ultimate aim to get them on your website – that’s when they will pick up the phone.”

Alan, you are missing my point. I differ substantially from the points both you and Thogmartin are making. I advocate recognizing and exploiting in a compassionate way the opportunities available to every funeral director and funeral operation that has espoused and maintains human values in their operations. Deathcare is human care.

Alan continues:

“Here is where the disconnect is. No one has said digital offerings is replacing the human care profession. You say we don’t need to reach out, but must wait. The way you see the world doesn’t mean it’s the only way. It’s simply your opinion. At any given time there are thousands of families facing an end of life situation, sometime quality information can come to these families that will help them make better or more educated choices during a very difficult time. Quality Digital offerings whether researched or provided to a suffering family can be of great help and relief to a family. No one is saying it should be a replacement to human care and authentic sincere personal compassion.”

My response to Alan was quite clear:

“I’m not saying that my view is the only view. I am saying that my view is a hell of a lot more circumspect than the view aimed at capturing a market, creating “brand” recognition, or exploiting an opportunity. A funeral home does not need social media to provide a top-shelf and profitable human service to their community and even beyond. A funeral home does need open eyes and ears to read and hear their community. And I would further emphasize that death, even death in a digital age, is still a community experience, a community engagement, a community interaction. While institutionalized religion has lost a great deal of credibility and ground in recent decades in the industrialized West, it is because they have neglected or fogotten the notion of koinoia or in the East, sobornost, a term meaning fellowship, community. The same applies to medicine and healthcare, and education, too.

“All have neglected or outright forgotten community, humanity in favor of branding, marketing, profit. How have so many of our colleagues missed that important point, that insidious development, and yet, continue on the slippery slope. I know of no family of the hundreds that I have served, who went to Facebook in the initial hours of their bereavement to find anything. While it is true, some less affected family members or friends, more remote from the immediate loss do “spread the word” about the event, but they certainly do not look for goods or services on Facebook. Granted they may search for services by googling but that’s quite a different kettle of fish. Perhaps, and only perhaps, they may look for “Quality Digital Offerings” during less demanding times but I question whether they look for a funeral home on such occasions, much less on social media like Facebook.

“The bottom line, Alan, and others of that way of thinking is that during an extended dying process, in the event of traumatic, sudden or unexpected death, even in the event of anticipated and planned death, most clients seek the inputs and insights of community leaders: the nursing staff, the social worker, the chaplain, relatives, friends, the phone book (if these still exist), or a local internet search. Or they simply drop in at the closest funeral home and seek help. That’s the way it’s done in communities.”

I returned to Matt, and I explained that that’s where Thogmartin’s niche is: to get funeral directors, by their very nature a local presence and local service, to buy into his Facebook business, either through his service offerings or through his consultancy services. Matt is quite correct when he writes that people don’t use Facebook to find a funeral home, certainly not at an at-need time, or even for pre-arrangements. Nevertheless, some funeral homes, even some of the more or less traditional pre-millenial directors, and, of course their millenial and post-millenial progeny, are naïvely enthralled by technology, and think that social media is the be-all-end-all. But it isn’t as Matt correctly observes two points: First, funeral directors don’t understand what Facebook (and other social media, including LinkedIn) can and cannot do for them, and secondly, that most people don’t use Facebook to find a product or service. That’s the reality despite the Zuckerbergs and the Thogmartins of the world. Let’s stop trying to reinvent the wheel, and let’s stop trying to fit round pegs into square holes. In the first instance it is simply unnecessary, and in the second instance it’s a fool’s game.

At one point in the discussion, Ryan Thogmarting himself, labeling himself as Owner/CEO at DISRUPT Media – Social Media Marketing, chimes in:

“My entire approach to social media for funeral homes focuses on the funeral home building trust, transparency and relationships through the content they share. The focus should absolutely be about building an engaged ‘community’. You are correct Rev, families aren’t necessarily going to Facebook for at-need. The point is to be able to engage the family through social media and establish a relationship prior to at-need.

I responded that “[m]ost people, with whom I work, do not go to social media to build trust, transparency, and relationships through content. That’s a load of rubbish, if you’ll permit me. Trust is a relationship that requires interpersonal engagement and sharing; it requires self-awareness, the ability to admit vulnerability, and knowledge of the other. Transparency is not built but is provided through authenticity and accountability. All of this is done by interpersonal physical engagement and interaction, especially at times of suffering, when the physical senses are paramount, the sense of touch being of essence. While I will grant you that you can build an engaged community on social, ideological or even moral issues, to do so online relies wholly on the ability of community members to communicate verbally; at times nonverbal communication is possible through images, but it is not the embodied community most suffering persons seek in their times of need.”

I continue, “I have to wonder where you have been and just how much you know about the role of the funeral director as a helping professional; apparently very little. I say this because almost every funeral director I have ever known has created and nurtured an embodied presence with their clients, a presence that is possible only by human presence, human relationship, shared vulnerability, compassionate engagement, authenticity, and, yes, trust.”

“That sort of content cannot be shared on Facebook, I’m terribly sorry to have to be the one to inform you of that fact. Anyone can share almost anything on Facebook; the platform provides no assurance of trustworthiness or even of reality. And I’m afraid that your choice of monikers like “Disrupt” does nothing to inspire trust or security. Grief is disruptive enough without involving Disrupt Media or Facebook content or Marketing Strategies.”

In conclusion, Mr. Thogmartin returned with a rather illogical, apparent attempt to save himself and writes:

“We have, just through this conversation, built a relationship – the very thing you are saying can’t be don’t through social media. So, you have contradicted your entire argument. Now, this relationship we’ve built also comes with implied thoughts and perceptions about each other. Based on this now established relationship I can fully say if I were ever in need of palliative care I would absolutely go to someone else. This is an easy example of how funeral professions can build OR destroy community relationships through their engagement on social media.”

Mr. Thogmartin’s response is emblematic of his poor understanding of relationship and the fact that he is a charlatan bellows. I made short work of him in my final response:

“Your pseudologic and feeble attempt to redeem your position is pitiable, at best childish. Your double-talk is really quite annoying. I’m not quite certain where you are going with the palliative care thing but that doesn’t surprise me in the least, given the incoherent and irrationality of your arguments and responses up to this point in the conversation. Moreover, you have quite the perverse notion of relationship, Mr Thogmartin, perhaps you lack the life experience and accordingly any nuance of wisdom that might come from life experience. Again, that is to your discredit and buttresses my position substantially. To be very honest, I find that if that is the best response you have to offer, I have no further expectations of this discussion.”

And so it is and there it remains. I necessarily have to conclude that there are several camps in the funeralization campaign. One espouses a digital, created content, social media presence that purports to create trust, transparency and relationship of some diaphanous sort. I call that the dehumanizing techolology camp. Then there are those who offer human outreach, engagement, awareness, acceptance of vulnerability and compassion in the community group. I call this the engaged empathetic camp, the only camp truly involved in lifecare/deathcare. Then there are those who are sitting on the fence, undecided, tentatively testing the waters in both camps, unable to take any decisive, committed steps. I call that the loser camp.

The question all of us in the lifecare/deathcare vocations and professions must ask ourselves is this: In which camp do we find ourselves and Why? It’s that Why? question that will ultimately identify us as human beings.

[This article was published by Rev. Ch. Harold W. Vadney in abridged form on LinkedIn on March 29, 2018 entitled “Let Us Recognize BS for What it Is.”]

[1] ConnectingDirectors.com is an online information platform, which describes itself in typical marketing hype as, “[t]he premier progressive online publication for funeral professionals. Connecting Directors is now a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry. Founder and CEO Ryan Thogmartin has a vision for where the funeral profession is headed, and has used that vision to successfully position the site as the leading online resource for funeral professionals.”

[2] Spoiler Alert. According to a U.K. poll, the “majority of parents believe social media harms their children’s moral development.”

According to the survey, “Just over half, 55 percent, of people with children ages 11-17, “strongly agreed” that social media hinders or undermines moral development.” The survey, which came from the Jubilee Center for Character and Virtues at Birmingham University, revealed some surprising findings:

“Not least [of these is] the low level of agreement that social media can enhance or support a young person’s character or moral development […] While parents acknowledged that positive character strengths, including moral virtues such as love, courage and kindness, are promoted through social networking sites, they were reluctant to agree that these sites could have a positive impact on their child’s character.”

In fact, the observing parents had this to say about their child’s habits and attitudes on social media:

“60 percent said they had seen anger or hostility.”
“51 percent said they had seen arrogance.”
“41 percent said they saw bad judgment.”
“36 percent said they had seen hatred.”

The vast majority reported a huge absence of humility, self-control, forgiveness, honesty and fairness on social platforms.

[Source: Social media harms moral development, parents say, BBC News, http://www.bbc.com/news/education-36824176, last accessed on March 29, 2018.]

[3] Theories on optimal design of cities, city traffic flows, neighborhoods, and demographics were in vogue after World War I. These conjectures were expanded in 1929 by Hungarian author Frigyes Karinthy, who published a volume of short stories titled Everything is Different. One of these pieces was titled “Chains,” or “Chain-Links.” The story investigated – in abstract, conceptual, and fictional terms – many of the problems that would captivate future generations of mathematicians, sociologists, and physicists within the field of network theory. Due to technological advances in communications and travel, friendship networks could grow larger and span greater distances. Karinthy believed that the modern world was ‘shrinking’ due to this ever-increasing connectedness of human beings. He posited that despite great physical distances between the globe’s individuals, the growing density of human networks made the actual social distance far smaller. [Source: Wikipedia, Six Degrees of Separation, https://en.wikipedia.org/wiki/Six_degrees_of_separation last accessed on March 29, 2018.]

The first social media site that was actually “social media” was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001.

Spirtual Care Providers Must Discern Human Service vs Customer Service

As a provider of psychospiritual care to the bereaved, as a professional bereavement chaplain, theologian and thanatologist, I firmly believe that some things just have to be delivered locally and face-to-face; these include sex, making friends, spiritual care, funeralization services. Not necessarily in that order or priority ranking.


Grief work is not achieved in three days nor with an online consult. That’s purely and simply idiotic.

The deathbed is the start of the last great mystery confronting us.

The saying goes thus: “Death is the great equalizer.” We are all equal in death. Presidents, kings, supreme court justices, movie stars, athletes all die, all decay, all go the same way as the homeless man on the corner. But would you think of direct burial or direct cremation for a president, a queen, Mohammed Ali? So why skimp on grandpa? We celebrate the deceased’s achievements in life, not the fact of his or her being dead. And we do it with pomp, ceremony, rites, ritual, tradition, dignity and respect. Virtual mourning is none of the above and the grief work is not achieved in three days nor with an online consult. That’s purely and simply idiotic.

As the soul leaves the body at death, so too the soul leaves the narcissist professional.

 

Furthermore, a death is a social, political and community event. The emotions involved in the acute grief experience are far too complex and idiosyncratic to be amenable to one method, one technology, one dose. As a social, political and community service death care requires real community involvement, hands on, and that means a local group understanding the local cultures, a “neighborhood,” if you prefer. This is a physical community, complex, deep, involved, alive; not a virtual make-believe, conjured up community.

One more thing: We have to stop giving Jessica Mitford and her estate post-mortem kudos for a book and a sequel book that was not only self-serving and conflicted in its interests, but a masterpiece of biased muckraking appealing to the titillation lust of the masses and their denial of death anxieties. Mitford couldn’t attack Death itself nor could or would she attempt to attack institutionalized religion, so she went after the next best thing, the funeral services professions, not yet having become the funeral service industry. I’ve cited Mitford several times on my various blogs so I won’t waste bytes on her here.

I place Mitford in the same category as Kübler-Ross in that neither of them can claim any objective or scientific credibility but their main contribution to Western, particularly American society, was to get people talking about death and deathcare services. That, my friends, was a big step in a society frozen in preadolescent fascinations, psychosocial pathological denial, anxiety and narcissism, steeped in materialist humanism and addicted to corporate-fed consumerism.

It’s progressively gotten worse with the public health problem of Internet Addiction Disorder and the pathological subset, Facebook Addiction Disorder, and the emergence of the multistate funeral services groups like Newcomer Funeral Services Group, Service Corporation International and their alter ego Dignity Memorial, and StoneMor, who have all added greed and indifference to the corporate mix of tastelessness and deception of the consumer public. and their dead Again, I’ve commented extensively on these ghouls of the funeral services niche so I won’t waste time or words on them here.

Newcomer, SCI/Dignity Memorial, StoneMor
Ghouls of Corporate Death Services

They want your money not your brains!

Like it or not, death is inevitable for every mortal creature from cockroaches to presidents and kings. No matter how you define or think about it, you will have to some day deal with death so get a grip. How you deal with the death of a significant other in your life, whether that loved one is a pet or a parent or a child–or your own death is a matter of what I will term befriending death. No, I don’t mean the superficial, make believe, virtual “befriending” most of you are addicted to on Facebook and other social media. I mean the kind of be-friending that involves learning about, nurturing an intimacy with, even trusting, welcoming into your world, and frequent contact. Being at ease with, acknowledging, being aware of death is key. That may sound a bit bizarre so let me explain.

Technology has evolved faster than we as human beings have done. We lag far behind technology in our understanding of it and our ability to wisely and prudently steward it. In fact, technology has overrun us and has taken over our lives; this can’t be denied. This fact has been used to the level of Dr Strangelove proportions by corporations and big business, and even by individuals with pathological ambitions like Donald Trump on Twitter and Mark Zuckerberg with the Facebook phenomenon. The medical, psychological and ethics journals are full of reports on the so-called Internet Addiction Disorder, which was described back in the 90’s, and now there’s a subset of that disorder termed the Facebook Addiction Disorder and the Internet Gaming Disorder, which all share the same symptoms as alcoholism and street drug addiction like heroin or the like. Of course, you don’t have to take my word for it, just go to Pubmed and plug in a couple search terms and you’ll get all the proof you’ll ever need of this fact.


Editor’s note: For those of you who are not familiar with Pubmed, it is the database and search engine maintained by the United States National Library of Medicine (NLM) at the National Institutes of Health; it provides access primarily to the MEDLINE database of references and abstracts on life sciences and biomedical topics. (Access Pubmed here. )


You have to admit you have a problem when you need Facebook to help you grieve!

The stimulus for this editorial, however, is not Newcomers or SCI. Nor is it Twitter or Facebook. The funeral service corporations and the social media and networking evils do figure in the theme of this communication, however.
If presidents and perverts have discovered social networking and social media, neither of which are social in the benevolent meaning of the word but serve a more sinister, asocial purpose of getting people hooked and then controlling them, just as the word “service” is used deceptively when used in conjunction with such greed mills as Newcomers or Service Corporation International.
The stimulus for this commentary is, in fact, an article that appeared in Forbes online, “Customer Service In Deathcare: How The Funeral Home Industry Cares For The Living” (contributed by Micah Solomon, MAY 26, 2017).—

Mr Solomon describes himself as a “customer service consultant” and “consumer trends expert,” — he doesn’t say how he got those credentials, though — catchy phrases but a bit too catchy to inspire any confidence or credibility. I’m a bit at a loss not at the What? but at the How? when Mr Solomon then goes on to say:

While some of my own work with the death care industry as a customer service consultant and consumer trends expert has been on innovation in the deathcare customer experience (methods for serving today’s far-flung bereaved customers by using connectivity, videoconferencing, and recording technologies to allow them to take part in memorial/celebration of life service) most of the work I do in this industry and that matters the most, in my opinion, is simply aimed at improving the customer experience, which, of course, is for the living.

Likewise unclear is Solomon’s terminology “far-flung bereaved customers” and “connectivity, videoconferencing, and recording technologies” to involve them in the “memorial/celebration of life service“. Maybe it’s Mr Solomon’s sense of compassion that is represented by his use of the term “far-flung” to describe the unfortunate mourners who are separated by distance from the event. Describing the bereaved as “customers” further chills the atmosphere he’s creating. Technical jargon like “connectivity, videoconferencing, and recording technologies” somehow put a damper on my sense that this guy has any clue about the nature of bereavement, acute grief, mourning, tradition, spirituality, cultural sensitivity, or even the characteristics of the vocation of funeral director. I’m therefore at something of a loss how he, with his frigid and disconnected technospeak, can improve the customer experience! This he leaves to the funeral directors he’s interviewing. Wisely so.

But even more poignant are the three phrases that caught my attention in that unimaginitive and deceptive title: “customer service,” “deathcare,” “funeral home industry.”

We alone, as moral agents and social actors, are responsible for what we do and how we do it

Inserting a bit of Kantian deontology that I’d like you to keep in the back of your mind while reading this, I’d like to say that we are not measured by what the other guy or gal does, but by what we do; we alone, as moral agents and social actors, are responsible for what we do and how we do it. It’s the quality of our values, morals and ethics that govern our behavior. As moral free agents we alone are responsible for what standards are used to guide our conduct.This applies not only to our inner forum, our conscience and how it guides us, but to the external forum, the community in which we live, work, and may disinterestedly interact.

Human service becomes “customer” service when an goods or services transaction forms the basis of the interaction

Customer service is at its most basic human service, service to human beings, human interaction, relationship building. By human services, I mean a broad range of interdisciplinary services whose commitment is jointly and individually to improve the overall quality of life in diverse populations through guidance in meeting basic human needs and support remediating real or perceived social challenges.  Human service becomes “customer” service when a goods or services transaction forms the basis of the interaction but it is still a subset of human services. Accordingly, customer service cannot separate itself from the humane aspect, the relationship aspect of its nature. The problem I have with the Forbes article is that, true to the materialist consumerist interests of Forbes, the article defines customer service purely in terms of selling and purchasing relationships but in the context of the so-called, malapropism, funeral service industry. Customer service must be human service, especially in the funeral services professions. Human service and hence customer service in this framework is near impossible on a corporate or industrial scale for reasons I’d be happy to substantiate in another article, if required.

Try doing this on Facebook or in cyberspace!

The second term that raised my suspicions is “deathcare.” We can defined death care as the care given to the dead or as post-mortem care. This would involve respectful and dignified custodianship and preparation of the dead body for whatever funeralization rites and rituals are appropriate as defined by the deceased individual during his or her life or as requested by the survivors. We must not oversimplify deathcare with the deathcare services businesses and industries that commonly provide services related to the dead body and death traditions, that is, preparation of the dead body (removal, embalming, cosmetology, etc.), funeral rituals, disposal (burial, cremation, etc.), and memorialization. The deathcare business includes for example funeral homes and their operations, including transporation services; containers like caskets, coffins, urns; accelerated decomposition services such as alkaline hydrolysis, cremation, etc.; cemeteries and burial plots, and headstones, markers, etc. What we most neglect in the discussion of deathcare services is psychospiritual care, and here we must include the professional bereavement chaplain and some but not most clergy.

Try duplicating the emotions evoked during military honors. Do you think you can do it on Facebook or Twitter?

The phrase that most raised my hackles is “funeral home industry.” First of all, the funeral home is not an industry. It may operate like a business but it is a professional operation requiring very specific training and licensure in most places. Most states require a trained and licensed funeral director to at least oversee the operations of a funeral home. The term “funeral home industry” is grossly misleading and deceptive because it conflates an image of the traditional funeral home with all of its warmth and amenities together with the dignified and compassionate professional funeral director at its helm with the sterile production methods of the factory assembly line. Nothing could be farther from the truth if one looks at the funeral services industry, the more correct designation for the funeral services groups and corporations such as Newcomer Funeral Services Group, Service Corporation International (Dignity Memorial) or StoneMor, who operate more like waste disposal business than funeral homes. Remember corporations operate according to policies, procedures, protocols and most of all the bottom line and shareholder satisfaction—not necessarily customer satisfaction.  No room here for stuff like compassion, empathy, much less “human service” in the corporate policy manuals.

Their focus is twofold: dignified care of the dead and compassionate care of the living.

The traditional, community funeral home is a hub of interdisciplinary teamwork.

The role of the funeral services provider, more accurately the funeral services team, is just that: to provide human services. Those human services are provided by a team of specialists that range from the funeral home cleaning and maintenance person(s), to the housekeeper, the groundskeeper, the funeral home assistants, the behind the scenes professionals (the cosmetologist, the hair stylist, the embalmer, the cemetery or crematory personnel), to the front of house staff (the assistants, the funeral director(s)), to the psychospiritual care provider (the funeral home chaplain or associated clergyperson). Their focus is twofold: dignified care of the dead and compassionate care of the living. The human services aspect persists far beyond the care provided with the first call, the removal, the arrangements conference, the chaplain visit and consultation, the visitation or the funeral; what happens at any of these milestones significantly affects the survivors during, immediately after the services, and well into the future, perhaps for years. That’s what the funeral services industry, the large groups, the corporations can’t provide but what the local family-owned funeral home pride themselves in: the human side of funeral services. So be clear on this point: once you start talking “industry” you are not talking “human”. Period.

So far I’ve taken issue only with three phrases that occur in the title of the article alone. But what about the remainder of the so-called article at issue? Well, there’s not much to say about it because the bulk of it is made up of questions put to three selected funeral directors and their responses. Their responses are totally acceptable in terms of the language, and to be honest I can’t find much with which I’d tend to disagree. The funeral directors seem to have their acts in order and say the right things. They are in a highly competitive business and have to be realistic, not necessarily traditional. Read into that what you like.

It should be clear by this point that I do not advocate virtual or technological or corporate solutions to anything as profound as the death experience or any occurrence of acute traumatic bereavement. Electronic signals, bits and bytes, virtual compassion just do not and cannot replace the warmth of human spirit, the compassionate embrace of a friend or loved one, the immediacy of the death experience, the real-ization of the death and its sequellae. The funeral home and its resident and on-call team members are the experts in offering compassion and comfort and no social networking scheme, no corporate disposal package, no virtual event and no DVD can replace the authenticity and true empathic response of face-to-face, human-to-human, verbal and non-verbal communications, the symbols and rituals that give meaning to this most mysterious of life events, death.

… some things just have to be delivered locally and face-to-face; these include sex, making friends, spiritual care, funeralization services.

This is what we do.

The Editor

 


Editor’s Note: Solomon’s self-description reads line a narcissist’s mini-bio: “I’m best known as an author, keynote speaker, consultant, and thought leader in customer service, customer experience, company culture, leadership, hospitality, innovation, entrepreneurship and consumer trends. I travel nationally and worldwide, and home base is metro Seattle. Reach me at 484-343-5881 or micah@micahsolomon.com or http://www.micahsolomon.com” We’ve contacted him for a comment on this editorial.


Acknowledgement: I’d like to extend my special thanks to my colleagues on LinkedIn, Ms Linda Williams M. Ed., M. Th., who describes herself as an Entrepreneur, Virtual Event Planner and Facilitator, Instructional Designer, Educator, Inspirational Speaker”.” Ms Williams describes her business, In-Person Away Virtual Events, as an operation that provides “our clients, their families, and friends with a virtual alternative to come together in an engaging, realistic and meaningful way, as well as host and attend social events, without breaking the bank on travel expenses.” Ms Williams does not advocate virtual resources as a substitute for real presence but only as a valuable alternative affording an opportunity to share where no other viable options are available. I agree.


Funeralization and Chaplain Services. A New Essential Blog.


Funeralization & Chaplain Services


You are invited to visit, follow and participate in this new specialist blog dedicated to funeral and memorial services, the important but frequently overlooked role of the interfaith bereavement chaplain,  and many other funeralization and deathcare topics.


This new blog will share with its readers a plethora of information on the funeral services niche, what to ask for, what to avoid, who to avoid, and what services you should ask for, if you are a consumer, or offer, if you are a funeral director, both during pre-arrangement meetings and when making immediate need arrangements.

Visit Funeralization & Chaplain Services blog here.
Join the Interfaith Chaplain group on Facebook here.
Learn about Chaplain Services available to you here.

We feel it is extremely important that consumers be offered the opportunity to consult and to talk to a professional interfaith bereavement chaplain, and that consumers should request such a conference; on the other hand, funeral homes should provide such an opportunity to all persons making funeral or memorial arrangements.

We are staunch supporters of the traditional funeral for all of its important psychological, spiritual, and cultural benefits. We are also strongly in support of locally owned and operated funeral homes as opposed to the corporate funeral groups and the factory-funeral service providers. Having said that, we do not believe that the traditional funeral should be outrageously extravagant or expensive but that it should be simple and dignified, personalized to reflect the family culture and the life of the deceased.

Welcome to this blog. Contribute to this blog. Make this blog a place of sharing.

Should you have any questions, please do not hesitate to contact Chaplain Harold at funeralization@gmail.com or, if you are in immediate need of chaplain services or bereavement support, please call Chaplain Harold at (518) 810-2700.

Visit us also on Facebook and become a friend!

Dropping the Ball…

Whether they deserve the criticism or not, funeral directors and funeral homes sometimes get some very bad press or we read some devastating review of a funeral service written by persons who expected, needed more than what they got on the price list. Why is that, you might ask yourselves, when you feel you covered very base in the funeralization services the family asked for and you provided.

Are you dropping the ball?

Did it ever occur to you that perhaps you might have exceeded your skill set? That what you may have started wasn’t really finished? That you left the bereaved at the end of a long pier with nowhere to go but off the deep end

I’m not just picking on the funeral director or the funeral home staff. I’m also talking about poorly trained clergy or clergy who accept a gig with a funeral home but who have no clue how to provide what the bereaved need. For any professional or paraprofessional to attempt to provide services for which they are not fully trained, competent, and experienced is almost criminal, and can have tragic circumstance in the short term and certainly over the longer term, particularly in the bereavement situation? But we still have funeral directors and funeral home staff who try to be spiritual guides and psychospiritual facilitators, bereavement support providers, and they are not trained to do that. Worse still, we have clergy or ministers who have their eye on the honorarium and attempt to perform effective and complex funeralization rituals but have neither the training, the requisite knowledge, nor do they have the communications skills necessary to the task, and end up simply provided a lackluster service and a meaningless ceremony. Sometimes one really has to ask one’s self, don’t you have any self-awareness? Are you that arrogant or greedy to think you have the skills to do everything?

Is this where you’re leaving the bereaved?

Well that can happen when you attempt to do more than that for which you have been trained.

I’m writing from the vantage point of having witnessed some pretty awful and uninspiring attempts at memorialization and bereavement services that have sent me home almost sick to my stomach, wondering what in the world did that funeral director think when engaging that clown. Or doesn’t that funeral director realize how shallow his prayer delivery is? Don’t they have any sensitivity for the lack of depth they are exhibiting to persons in existential crisis? Obviously no one has bothered to point out their shortcomings to them. Doe they even care? Would they care?

Not only do many funeral homes simply ask if the family belongs to a faith community, and if they do, simply make a phone call to coordinate a funeral service with a minister who probably never even met the deceased or couldn’t pick out the family in a lineup. Some funeral directors simply hand the bereaved a clergy list at some time during the arrangements conference and leave it at that. Others couldn’t even care that much and simply offer to lead a graveside prayer, intoning a bland “Lord’s Prayer” or, if you’re really lucky, might even read a staid “The Lord is My Shepherd”, before flatly dismissing the family. And you wonder that you don’t have customer loyalty? Wake up!

Thanks! But where now….

“Would you like some time with our chaplain?” That might well be one of the most important and meaningful questions you might ask of the bereaved. It shows several things: First, it shows that you have an appreciation for the various levels of the bereavement experience. Secondly, it gives the bereaved permission to acknowledge that they are also experiencing a spiritual component to their bereavement. Thirdly, it gives permission for the bereaved to open up a discussion about a religious or spiritual component to the funeralization services you are offering. It also demonstrates that you offer complete care and are not only interested in selling tangible products and services. It all adds up to a statement that you actually care about the holistic wellbeing of the bereaved. But do you ask that simple question? Have you ever event thought of asking it? Or do you expect the bereaved to come in with a laundry list of services they expect you to provide?

Falling apart and no one to help!

It is a simple expression that shows you care. It’s a simple expression that shows you appreciate the complexity of bereavement. It’s a simple expression that shows you know your business.

One of the most satisfying things that I have heard recently is when, at the conclusion of the graveside service, the funeral director addressed the family and thanked me on behalf of the family. The funeral director, addressing the rather large group of mourners, said: “We’d like to thank Chaplain Harold for this beautiful service he created for S. I sat in on the family conference he had with M. & H., and I know he really cares.” The beautiful note I received from the family several days later was all the encouragement I ever needed to continue what some feel is a very difficult ministry. It is difficult, and draining at times. But it builds relationships and it brings healing. Sometimes it is incredibly uplifting when you know you really made a difference.

One of the universal characteristics of bereavement, loss of any kind, is suffering. Suffering may be physical or mental or spiritual or all of these. Suffering has been referred to in the professional literature as an illness that benefits from treatment on the path to healing. I’ve often referred to mortuary science as being an extension of medical science; they have so much in common. There’s suffering, illness, and the hope of healing, if not cure. If you think about the parallels for a moment and you’ll be awestruck.

So why is it that funeral homes and funeral directors don’t ask that very important question? Is it that their training doesn’t emphasize the fact of psychospiritual suffering and dumps it all into a big bucket called grief? Is it because funeral directors don’t have a complete understanding of the psychospiritual aspects of deathcare and the importance of spirituality in providing deathcare? Is it because they simply brush it off as the responsibility of the family to find spiritual support? Or is it because they feel, like most healthcare providers, that if it’s not physical, let the clergy have it (regardless of competence)? Or can it be that funeral directors simply don’t want to get involved in anything more than just a disposal service? Could be a little of all of the above, don’t you think so? (Those same questions could be asked of the healthcare professions, too, with similar outcomes!)

Caregivers at all stages in the dying, death and after-death experience should be providing this support up to and and at hand-off to the next caregiver team, including hand-off of the deceased and the bereaved to the funeralization professionals who will be providing deathcare services. The care should be seamless. But far from being seamless it all to frequently is simply non-existent.

In reality, you can’t do it all; if you try, you run the risk of mistake or even offending, and that can have disastrous repercussions. Professional wisdom and humility would require that you do what you do best and are best equipped to do, and leave the rest to those with the requisite expertise. Why should the psychospiritual care of your families be any different? After all, you don’t entrust embalming or reconstruction to the florist or the hearse driver, do you?

This is the whole purpose of what we do and why we do it.

As a professional interfaith bereavement chaplain, I have spent years studying spirituality. I have covered the literature across cultures and belief traditions. I have established networks of colleagues through retreats, conferences, and continuing education. But more than that, I have assisted hundreds of families in getting through the grief and mourning associated with bereavement, and have helped in the closure and healing through well orchestrated, compassionate, and personalized funeral rituals.

Does your organization offer a holistic funeralization team that provide your families that expertise, and can you provide the whole range of psychospiritual facilitation services either on an on-call or p.r.n. basis, or on a part-time basis on site, at your location. The cost is very reasonable and the benefits to your organization and to your families are immeasurably enduring.

Why not take steps to discuss with a trained bereavement chaplain how you can collaborate and how you can provide professional spiritual care to both your staff and to the families you serve? Why not do that today, now?

If have any questions, please don’t wait another minute before contacting me or a bereavement chaplain near you for ideas on how to establish a partnership to provide your families with the best deathcare and follow-up care possible.

Author Contact:
Rev. Ch. Harold W. Vadney B.A., [MA], MDiv
Interfaith Chaplain / Thanatologist
pastoral.care.harold @ gmail.com
Telephone: (518) 810-2700

 

Internet Pundits and Their Mixed Messages Cause Psychospiritual Stress

The Internet is literally crawling with people who have reinvented themselves from pitiful loners to supreme gurus of life, death and everything in and around those two great mysteries. On the one hand you have to admire them for their capacity to make real their fantasies and virtual lifestyles but on the other hand you have to take two steps back to get the whole pitiful picture. These maladjusted spirits are out there posing as leaders and innovators — fabricators would be a more accurate description — and many readers are so naïve as to accept the rubbish they publish as Gospel truth.

It's not about revenues or stats, it's about bereavement and grief!

It’s not about revenues or stats, it’s about bereavement and grief!


Their readers are unable to separate truth from fiction, originality from plagiarism, or fact from flatulence.

What’s worse, those readers actually fuel the smoldering information-dump fire these pseudo-pundits have ignited, actually giving them unearned credibility. Most of this is due to their attractive web presences with sophisticated websites all shiny and colorful but even more is due to the inability of readers to separate truth from fiction, originality from plagiarism, and fact from flatulence.

We have such entities as the Funeral Commander (Death with a military macho twist complete with camouflage fatigues and cigar! A real comedy flair.), Death and the Maiden (bringing sexism, feminism to death; we doubt that the author is anything close to a “maiden”), Natural Death Center (provides funeral advice from of all places the UK!), Funeralwise (a fairly worthwhile site, general information), Funeral Insider (touts itself as “the nation’s No. 1 newsletter for funeral service professionals”), Final Passages (“the first organization in the United States with the mission to inform and educate the public about their rights to care for their own dead.” How to bury your own dead? as if bereavement weren’t confusing enough), Everplans (a complete archive of everything your loved ones will need should something happen to you, that is, if you should die), and the list could go on ad nauseum. While some of these entities are there just to indoctrinate and to infect the reader with misinformation or information that is self-serving or simply to titillate the reading public’s fascination with the great denial, death, others do, in a good moment, provide some reliable information. But those moments are few and far between. You have to have some basis for assessing the information as reliable; that’s the hitch. It’s not reliable just because it’s on a colorful Internet website or blog.

The Gordian Knot of Grief

The Gordian Knot of Grief

Then there are the (psycho)spiritual guides, the ones who know all you need to know and more about the mystery of death and dying. They’ve discovered the Rosetta stone for unraveling the Gordian knot of the great crossing over. What most of these people are doing is broadcasting their own doubts, fears, speculations in the vain hope of having them validated by a following, which is what happens. So you have small communities forming around these very human and very vulnerable seekers. Very frequently I have to ask myself when surveying these sites, “Have they ever reached in to themselves? Is the problem that they have always been looking outside of themselves for the answers and, not finding them in their immediate space, now they are looking in cyberspace. How sad that they are reaching out ever farther from the real answer within themselves!

One of the most visible, not necessarily the biggest nor the most widely read violators of Internet trust is ConnectingDirectors, an online publication that touts itself as being God’s unique gift to the the funeral industry, and the one source for all the information a funeral director needs in order to crush the competition. Well, it’s like the story of the coconut-eating rats:

coconut-eating-rats

“Once upon a time there was an island on which the islanders depended for their very existence their coconuts. Then, somewhere out at sea, a ship was wrecked and its wreckage floated onto the island’s shores with a very special manifest of passengers: rats. Well the rats loved the island and loved its coconuts even more, and soon their population grew and grew and grew, until it threatened the very survival of the islanders. One very wise elder came forward with an idea: Let’s capture a number of these creatures, place them in a pit with some coconuts, when they devour the coconuts and become hungry again, they’ll start devouring each other. And so it happened. Once the rats had consumed the coconuts in the pit, they started devouring each other. Once the captive rats were released on the island, the islanders no longer had a problem with coconut-eating rats…because now they had rat-eating rats. The rat population soon disappeared once the last rat-eating rat starved to death for lack of rats.”

There’s little or no originality to these myriad sites sharing their instabilities and vulnerability cloaked in illusory intelligence; they are beta-testing their own speculations or are literally re-publishing information, frequently not vetted, from other sources, acting like a sort of unauthorized information clearing house with no authentic credentials.

oracleTrue sages never give a clear answer. The great Oracles always left the seeker wondering what the answer meant. Any parable worth the telling never provided true peace of mind. What they all do was make the recipient of the message think. Think!
Whether the sage’s metaphors were vague or the Oracle’s message cryptic or the parable disruptive of one’s world view, the one thing they all do is make one think, reflect, contemplate. You see, the problem today is that we no longer know how to think, to reflect, to contemplate. We have lost touch with the depth and all of its healing power and its risks, its paradox of opportunity and risk.

Thogmartin is using a shotgun technique

So, then, taking the Internet entrepreneur ConnectingDirectors as an example of what confronts us, what amounts to outright attempts to disabuse us of our natural answer-finding capabilities, one operator in the cyberuniverse of virtual consultants, let’s take a closer look at what ConnectingDirectors is actually providing. Sometimes, when reading CD, we get the impression Thogmartin is using a shotgun technique to hit everything on the target: out of the one side of his mouth he’s touting how to pay “thousands less for a funeral” while out of the other side of his mouth he’s telling funeral service professionals how to sell top-of-the-line products and maximize their revenues. While addressing the interests of the small to medium funeral home or funeral home group, he’s glorifying the factory-funeral providers and all their clever machinations to gobble up the small to medium funeral home operators to provide “personalized” cookie-cutter funeral products! We have to ask which team Thogmartin is playing on because his messages are very, very mixed.

What Mr Thogmartin and the funeral corporations seem to have missed is that it’s not about merchandising, or selling services, or about statistics or revenues; it’s about a respected and honorable profession compassionately caring for human beings in death and their survivors in coping with death. That’s why it’s called deathCARE. It’s about providing competent care to human beings faced with loss and existential crisis, human beings who desperately need companioning and real warmth, support, and a guide for the arduous trek towards healing and transformation. Something ConnectingDirectors, the funeral corporations and social media do not and cannot provide; they, in fact, have the potential to do more damage than good.

Quiz: What does this man need? Compassion or a cheap funeral?

Quiz: What does this man need? Compassion or a cheap funeral?

First of all, CD is the invention of one Ryan Thogmartin, who describes his two cyberprogeny, Connecting Directors and Disrupt Media, both LLCs, as “the premier progressive online publication for funeral professionals…is a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry,” fairly read that’s a pretty hyperbolic claim and one Mr Thogmartin might have trouble substantiating, if called upon to do so. And there’s Thogmartin’s social media marketing solutions firm, Disrupt MG, which according to Mr T., “focuses on proficiently assisting small businesses in creating engaging social media marketing strategies,” but according to what standards of performance is our question. What Thogmartin is doing, actually, is inventing an online persona to sell his skills as a virtual person and his attempt to infect a vulnerable minority of funeral service professionals with the suicidal idea that social media is the only way to survive. What Thogmartin seems to have lost is his humanity and his sensitivity to the real essential element of funeralization: compassion and ritual.

Ever feel like you've been baited, trapped and ... ?

Ever feel like you’ve been
baited, trapped and … ?

What Thogmartin is in effect preaching — for his own interests, ego and profit — is that funeral professionals should (1) become rat-eating rats, and (2) distance themselves even further from the real needs of the bereaved. It’s a perversion offered by the factory funeral industries, a $15 billion industry like Service Corporation International a huge corporation providing burial and cremation services, which reported more than $533 million in revenues in one quarter alone! Then there’s the Dignity funeral network of more than 2000 funeral homes, or even the factory-funeral provider Newcomer Funeral Homes where you can get the latest in cookie-cutter, nickle-and-dime-me funerals. Those are just a couple of examples.

For an interesting survey of the 10 corporations that control the funeral service sector, see the Wall Street Journal article, “The Ten Companies That Control The Death Industry”  and think to yourself: How much is it worth to you to sell your peace of mind, your humanity to save a couple of dollars, the cost of a flat-screen TV that will be obsolete as soon as you cart it out of the store. Your peace of mind, your humanity has to last you a lifetime; so does your guilt if you don’t do things right the first time, because you can’t redo the funeral or fix the unfuneral. Question: Are you going to become, like the funeral service industry is trending, one of the rat-eating rats?

In 2014, Forbes published an article “Death Of The Death Care Industry And Eternal Life Online.” It’s another eye-opener if you have a moment to read it.  While the article is a bit dated in its information, and poorly written — but if you’ve visited any of the sites above, you’ll find poor writing the new standard —, and although the information in the Forbes article is not 100% reliable — we hope that the author’s references to Jessica Mitford’s American Way of Death are tongue in cheek—, it will provide you, the reader, with some different perspectives to consider. After all, you do need an awareness base in order to evaluate what you find.

technology-has-exceeded-humanity

Few of our readers are old enough to remember when people were not walking around talking to themselves, or if you do remember you also remember that people doing that usually ended up in a padded cell. Or old enough to remember when people actually conversed over a meal rather than fondling something on their laps, or if you do remember when someone was fondling something on their laps during a meal, they got a slap across the back of the head. Or old enough to remember when we read out of a thick object filled with word-filled pieces of paper that you had to use your fingers to turn, some can remember the fragrance of the paper and the ink, some will remember how the object made your hands and sometimes your heart warm, it was heavy and you knew you had something substantial in your hand; it was called a book. Now you hold a piece of back-lighted or LED illuminated plastic in your hand and can use a head or eye movement to change screens. How human do you feel now? You may feel fascinated, asking yourself, “How does it know that?” But deep inside you must feel threatened? Just like the mouse who’s fascinated by the tasty morsel in the trap, and can’t help itself, until SNAP! Can’t undo that bad decision! It’s no wonder that people are frantically searching for meaning but they’re searching in all the wrong places.

Thogmartin and Co-conspirators at work.

The Great Search for Meaning:
Thogmartin (center, of course)  and his Minions.

Their purpose is apparently to advance dehumanization in the most human of professions …

We’re not picking on Ryan Thogmartin and his ilk. Thogmartin and his creations are just a product of a culture of control, a symptom of an epidemic cultural illness, and the people that follow him are like lemmings; they follow into oblivion. The Thogmartins of the world are narcissistic opportunists who need an audience with as little substance and humanity as the Internet medium they use to spread their messages; their purpose is apparently to advance dehumanization in the most human of professions, not the physician’s realm of healthcare — that’s already irretrievably gone down the tubes —, but the funeral director and competent deathcare. The funeral, the ritual, the human element of compassion and companioning that we get only through community, is the only way we can navigate the stormy dips and swells of the work of grief, and come out of it psychologically and spiritually healed. We mustn’t lose sight of that truth or we’re doomed to become what we apparently are so awed by and so love, those dehumanized, soulless, virtual social media creatures called avatars. Remember, an avatar has no mind or spirit of its own; it’s an icon controlled by something outside of itself, a controller.

Take back your humanity!

Recover Your Humanity! The Editor

Recover Your Humanity!
The Editor

New Blog Feature: Articles and Essays

Death Awareness & Education

Death Awareness & Education

Check out the new feature called Articles & Essays. I’m posting my articles and essays for readers who want to read them online or download them.

Try it out and let me know what you think!

Peace and blessings!
Rev. Ch. Harold