Category Archives: Family Meeting

The Fallacy of Facebook Deathcare Marketing

Reprinted with author’s permission from an article previously posted on the professional networking site LinkedIn “Why I Feel It’s Foolish to Advertise on Facebook.”


Anxiety seems to be the most salient message sent by everyone from self-help gurus to marketing. In-your-face Facebook addicts telling professionals with decades of experience that they don’t know what they’re doing and need to change. It seems that when you don’t have a credible tangible product to sell, create an anxiety scenario and sell a service that responds to the anxiety just created. Makes sense, doesn’t it?  It apparently works.

Given the nature of Facebook and its business model, I propose that it is not appropriate for marketing your funeral home or for advertising deathcare services.

While LinkedIn is a professional networking platform intended to provide a forum for professionals to exchange news, views, and ideas and it works quite well if you can get around the religious fanatics proselytizing. But social media such as Facebook was allegedly intended to nurture interpersonal communications and special interest group venues, not to bait suckers looking for a freebie and sharing everything from fake profile photos to personal details and even their genitals. But, defending the arcane and ambiguous “community standards”, Mr. Zuckerberg tells us, it’s all for our own protection. Here today, gone tomorrow, depending on the algorithm Mostly youngish people with a smattering of midlifes and seniors looking to kill some time FB has become a haven for misfits and sociopaths but some entrepreneurs seem to think that it is the most important marketing venue ever created. I strongly disagree. Given the nature of Facebook and its business model, I propose that it is not appropriate for marketing your funeral home or for advertising deathcare services.


The reality is that while the Internet and social media has made it possible to chat and to post images and texts that can be read by anyone with an Internet connection and a Facebook account, the platform falls pitifully short of being a venue for selling anything; people on Facebook just aren’t on Facebook to buy anything. That’s a fact.

Take one example that seems to be popping up more and more on LinkedIn: Ryan Thogmartin and his ConnectingDirectors (Disrupt Media). He appears almost on a daily basis in his signature grunge look and wildly proclaims that funeral homes are doing it all wrong if they’re not using his service and marketing on Facebook. Thogmartin’s message is that even if you are marketing on Facebook and not getting a mind-blowing response you are doing it all wrong, and Thogmartin can fix it for you.

Facebook is Inherently Evil m a veritable Public Health Problem

I am in the lifecare and deathcare vocation and because I recognize that Facebook is inherently evil and does nothing whatsoever to serve humanity. I regularly scan FB posts for material or inspiration and I do follow Thogmartin’s posts and messages, and I must admit he does leave me in a state of awe. Awe that he has the arrogance to make his appearances and in the most immature way attempt to convince mature professionals that he has the secret to their success: market funeral services on Facebook.

Apart from being a clown, his whole dog-and-pony act seems to attract some misguided individuals — most likely confederates enlisted to make the impression that anyone takes Thogmartin or his message seriously; after all, that’s marketing, isn’t it? Perception drives reality, right?

We serve a very local community; we offer very “personal” services.

So, let’s ask some very simple questions about our professional activities. You see, as a psychospiritual care provider, as a chaplain, a practicing thanatologist, my professional activities are very similar in their general aspects to those of the funeral director and funeral home: we serve a very local community, we offer very “personal” services, we are called by the local community in times of urgency, we have to respond within a very narrow window of time, we rely very heavily on local perceptions of ourselves and our services, we are available on an on-call, at need basis, our work is best done face-to-face.

So Mr. Thogmartin is telling funeral directors that they need Facebook marketing to drive their business. It’s a load of rubbish.

There’s no profession on earth that has a guaranteed local clientele, unless you consider the funeral director. Human beings have 100% mortality so everyone in the funeral director’s neighborhood and beyond is going to die at some point. Most states and federal laws impose restrictions on who may take custody of human remains and, whatever the provisions of state and federal law, the only professional who has 100% authority to take custody of human remains is the state-licensed funeral director. And the key to the success of this death-custodianship is this: LOCAL VISIBILITY and LOCAL PRESENCE.

Local visibility means that the funeral director is not hidden away amidst tens of thousands of others offering the same services under the same key words and search terms. Local visibility means that you can see the local funeral home each time you drive by. Local visibility means that you shake the funeral director’s hand each time you go to pay respects at a visitation. Local visibility means that you see his product every time you attend a funeral or memorial service. Local visibility means every time you pick up a church bulletin or look at a print calendar, his logo or the name of his funeral home is emblazoned somewhere in or on it. When you open your town or fraternal organization newsletter your local funeral director likely has a display ad somewhere in it. You know your local funeral director by sight and probably by name because you see him planting flowers around his facility, you see him at the car wash, in the local diner, or you worship in the same church, synagogue, mosque or temple. How much more local can it possibly get?

The funeral services profession, like chaplaincy and psychospiritual care, is local. We do not generally provide care to individuals or groups outside of a 25 or 50 mile radius of our main location. In fact, most of our calls come from within 25 miles.

That having been said, I have to admit that I do get calls and I do travel to locations beyond that 50 mile radius. I’ve had calls to provide services 250 miles away; beyond that, the cost and the time involved become prohibitive for both the client and for me. In those cases, I make a referral or I provide viable recommendations to the client. Here’s the key point, though: Those persons requesting services at such a distance probably (1) received a recommendation from a local client (a family or funeral director) or (2) found me online. Either way, as I have said, beyond the 25 or 50 mile radius, the cost becomes prohibitive so I can’t and don’t feel I can provide the support needed. I refer.

Professionalism and trustworthiness, two things you have to demonstrate on a case-by-case, face-to-face, local basis

The same would apply to funeral services. First, the smart funeral director makes every effort to become a visible and participating member of his local community. He’s active “on the block”, in religious institutions, educational institutions, community organizations, and fraternal organizations. He maintains very positive relations with local nursing homes and healthcare institutions. But most importantly, he provides sensitive and compassionate care to the families he serves on a day-to-day basis, he proves to his families that he’s competent, caring, honest, and a good listener. The key to his business success is not Facebook marketing, it’s professionalism and trustworthiness, two things you have to demonstrate on a case-by-case, face-to-face, local basis.

The funeral director’s range is similar to my own and he frequently does the same thing I must do when he receives a call beyond that range: he refers or makes helpful recommendations. Like most professions, he has a national directory of colleagues and may even have worked with many of them in the past. He knows his field and his colleagues and doesn’t need Ryan Thogmartin or Facebook to do his intimate professional boots-on-the-ground marketing and networking. He does that locally every day and, given the time and opportunity, does so at regional conferences and meetings. Hands-on, face-to-face.

I find it insulting to have some neophyte insinuating himself into the midst of an ancient profession that has been proven to be essential, local, and necessarily personal, and I find his arrogance an affront and akin to personal ignorance not only of the fundamental nature of the profession but also of its intimate demands and its history.

Thogmartin would not have attracted my attention if he were to have focused say on the repatriation business or mortuary supplies, or the stone quarry business, since these examples would likely benefit from global visibility. But quite frankly, no one needs Thogmartin or Facebook to find those services; they’re readily available through their ads in the professional journals or in the professional directories we all are familiar with. So even those examples wouldn’t require Thogmartin’s services or Facebook.

In fact, I really can’t think of any business that would require Thogmartin’s services or Facebook to succeed. If a business is so big that it’s entered the international vernacular it got that way without Thogmartin or Facebook; if a business is so specialized it will generate its clientele through the professional networking media or the professional journal media or by directly marketing its product to known users. If a business depends on local visibility and presence, Thogmartin and Facebook won’t do very much for the business.

How many times you have gone to Facebook to find a product or service you needed a.s.a.p.?

If any professional, especially a funeral director or deathcare services provider, does his or her homework and keeps abreast of the population that spends time on Facebook, it will become abundantly clear that (1) most of the Facebook denizens are way beyond his/her range, (2) a very small number of locals can be identified on Facebook, (3) the interests of the Facebook denizens are definitely not focused on deathcare, (4) a very large percentage of Facebook users are addicted to social media, literally sociopaths, and you can get enough of those right around the corner; you don’t need Thogmartin or Facebook to find them, (5) no-one, not Thogmartin or Facebook, can actually provide viable statistics by locale or region or even by country on how many Facebook users are looking for deathcare services. There are other points I could make here but I think the point is abundantly clear. Thogmartin is attempting to create a marketing opportunity where there is none.

Even better: Ask yourself how many times you have gone to Facebook to find a product or service you needed like a.s.a.p. Enough said.

It’s all about care: precare, compassionate care at need, and aftercare.

Moreover, given the choice of alternatives for my promotion and marketing activities, Why? would I choose to become associated with a suspect organization like Facebook? First of all, Facebook has been the subject of myriad investigations for their behind-the-scenes unethical and likely unlawful operations and business model. Secondly, Facebook’s dictatorial, even tyrannical and arcane and ambiguous “community standards” make anything insecure and risky — even if you are paying to use the service (which you don’t need in the first place). Thirdly, assuming you and your staff are operating efficiently and near capacity, and if you know your business and your community, Why? would you even consider global blanket marketing for a primarily local service? Given the nature of the funeral services profession, I think you’d be better off buying a couple of dozen aftercare cards and springing for the postage, and sending them to the families you’ve served in the past year or two. There are literally hundreds of excellent ways to show you care and to create a highly positive image of your funeral home, its staff, its services, and making it the first call a family in need makes. After all is said and done, the funeral director, like the bereavement chaplain, is all about care: precare, compassionate care at need, and aftercare.

You’d be better off buying a couple of dozen aftercare cards and sending them to the families you’ve served in the past year.

If you have any questions regarding any of the above, please contact me at pastoral.care.harold@gmail.com or message me here on LinkedIn. You may also find some very helpful information at Funerals, Memorials, and Chaplain Services (a WordPress blog). Sorry, you won’t find me on Facebook.

Epilogue

We are caregivers for life who also care for the dead.
We share with the living where our life’s calling has led
.”[1]


Rev. Chaplain Harold W. Vadney BA, [MA], MDiv
Lifecare and Deathcare Service Provider
(518) 810-2700
pastoral.care.harold@gmail.com

Call or email me for services, referrals, and recommendations.

Blogs Authored by Chaplain Harold
Funerals, Memorials, and Chaplain Services
Bereavement and Griefcare
Pastoral Care
Thanatology Café
Homiletics and Spiritual Care

 

[1] From the poem “We are Caregivers for Life” by MSO (available at https://mysendoff.com/download/we-are-caregivers-for-life.pdf)

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Why the Chaplain Should Write the Obituary

Over the years I have paid rigorous attention to developments in the lifecare and deathcare professions both locally and on the regional, national and international scenes. I take the time and make the effort to do this because I truly believe that lifecare and deathcare are, like life and death, intimately connected transitions that require not only compassion and sensitivity in the acute phases of bereavement but also awareness of what remains traditional and important and what changes are affecting the funeral homes and families I serve.

One of my roles as a psychospiritual care provider and as an interfaith bereavement chaplain is to stay abreast of these trends and to share and teach colleagues and clients about them and their influence on how we serve in our respective vocations. We are after all not only service providers but educators and teachers, ministers to the suffering.

Flexibility and responsiveness are key to the psychospiritual care and chaplaincy vocation just as much as they are to the deathcare services professions. We are, after all, in the ranks of the healthcare professions just as any physician, nurse, psychologist, or administrator is; the difference is that in contrast with the physician, nurse, psychologist or administrator, the chaplain and the funeral director are called to care for both the living and the dead. That’s an important distinction and has important implications for how we do what we do and the quality of what we do.

We each have our specific professional training and we must not overstep our competencies.

As I have written elsewhere, we each have our roles and we have to recognize boundaries, fixed and flexible ones. I frequently use the example that I don’t do embalming and I don’t expect the funeral director to do the spiritual funeral rites. While our roles and engagement with the bereaved do sometimes overlap such as in providing grief support, we each have our specific professional training and we must not overstep our competencies.

That having been said, there are some things that have been conventionally — I say “conventionally” and not “traditionally” because they are done by tacit acquiescence between and among the parties involved in the funeralization processes —, one of which is the creation of the obituary for the deceased.

Conventionally the creation of the obituary has been left to the newspaper obit editor or to the funeral director or one of the funeral home staff. The result is that the obituary, unless it is the obituary of a prominent or eminent personality, has been little more than an enhanced death notice, and there are significant differences between the purposes and composition of a death notice compared to an obituary.

In brief, an obituary is an announcement of a person’s death along with a biography of the person. The obituary generally includes information about the about the deceased, birth and death dates and places, information about the deceased’s life, survivors and predeceased close relatives, the deceased’s life accomplishments, funeral or memorial arrangements, floral tributes and donations, and a frequently a picture of the deceased. The information provided in the obituary should provide the reader with a credible impression of who the deceased was as a person. A death notice is a brief  announcement of a person’s death and the funeral or memorial services. A death notice may or may not include a picture. It is not uncommon for the death notice to be the only print notice of a death; the actual obituary may appear only on the funeral home website or an online obituary site. Content is not the only way the two differ; they not only differ in length and content but also in cost, but that’s a topic for another article.

Regrettably, because of (1) the urgency of the situation: the death notice or obituary or both must be created and published within a narrow window of time to provide the public with details relating to the death and to the funeral arrangements. The personal interactions and relationships: The bereaved are in the acute phase of grief with all of the associated emotions, the funeral staff are under pressure to manage not only the legal and official obligations connected with a death and disposition of a dead human being but also with the business aspects of providing funeral services to the family as well as providing short-term grief support. So it’s not uncommon for the obituary to become just another laundry list item that the funeral director must do before getting to bed.

The current options are not all that rosy: either the funeral director makes an honorable but exhausted effort at composing an obituary from the few facts and bits of information he has been able to garner in his contacts with the family OR the task is left to the professional obit writer with the local newspaper who faces the same problems as the funeral director. The solutions are just as grim: Cookie-cutter obituaries. Either the FD or the obit editor/writer uses a form or template or information is plugged into a computer program and then tweaked. Worse still, a family member is stuck with writing something about which they have no clue much less any writing skills.

The current “conventional” practice is not only inefficient it’s downright unfair.

So what’s the alternative? Well, I’ve given the matter some thought and have come to the obvious conclusion that there’s a lot of duplication or triplication of effort involved and that the current “conventional” practice is not only inefficient it’s downright unfair not only to the deathcare professionals involved but also to the bereaved, and not insignificantly to the deceased him or herself. who deserve a much better treatment at least in their obit.

So, while I was going through notes on past services, articles published in the scientific, scholarly, and professional journals, my own writings, and after having reviewed a considerable number of published obits, it dawned on me that none of these obit writers had access to the quality, amount, and type of information that I have as the chaplain to the family. While it’s true the FD or the obit editor/writer ask certain standard questions, the result is a standard dry obit. The intimate sharing that goes on during the Chaplain-Family Conference results in an enormous richness of information about the deceased, his or her life and activities, accomplishments, anecdotes, legacy, meaning to those close to him or her and to the community. In fact, a whole living narrative is collected in the course of that sharing experience.

While some of the information shared by the family must be held respectfully confidential and never published, my motto being “Tell me your secrets and I’ll forget them.” Other information shared by the family and close friends become part of the memorialization process, part of the coping process, form the basis of the necessary continuing bond with the deceased. As a skilled writer, speaker, presenter, ritual leader, I use much of that information as part of the psychospiritual care I provide both before and during the funeralization rites and rituals I create. One of those rituals is most conspicuously the homily or the so-called Words of Comfort or my trademark Litany of Thanksgiving and Remembrance. So what happens with all of that incredibly healing information after the homily is delivered and the Litany is read? Not much.

So, my question was: “Why aren’t I called upon to create the obituary?” After all, I actually have more information than anyone involved, even more than some family members, which is obvious during the Chaplain-Family Conference when one family member describes an event and another looks surprised and says, “I didn’t know that? S/he never mentioned that.” What a beautiful moment of epiphany for some.

But if the chapel service and the homily and the Litany of Thanksgiving and Remembrance are not recorded, much of this evaporates into the abyss of forgotten memories. That really should not happen and it doesn’t have to happen.

In my view, the obituary is more, much more than a simple death notice. It should be a cheat sheet for remembering who and what the dead loved one was and their meaning and legacy. It should be something that is preserved and enshrined as a source of information about a forebear that can be shared with future generations. It should be cherished as a lasting and enduring portrait of the dead loved one that can serve as a support in establishing the important continuing bond with the dead loved one. To achieve this holy purpose, it must be written with intimacy, sensitivity, reverence, and skill; care must be taken to select and to include the most salient and essential elements that are most important to the family and closest friends. Only then will it be worth the effort.

In order to achieve this noble purpose, I have conceived of several types of obituary: (i) the conventional, which incorporates essential bits and pieces into a coherent whole, and  (ii) several custom obits, each focusing on a specific aspect of the deceased’s life:

  1. Biohistorical – Describes the deceased’s life in an historical, biographical style.
  2. Social – Describes the deceased’s life emphasizing social aspects such as community, organizational, political, sports, etc. activities and involvement.
  3. Legacy – Emphasizes the deceased’s accomplishments that will be remembered by those close to him/her and by the community at large.
  4. Lifestyle – Focuses on what the deceased liked to do in terms of hobbies, travel, leisure, community, etc. Lifestyle differs from Social themes in that Lifestyle focuses more on the individual than on his contributions to the community.
  5. Custom – By arrangement with the family. This “obit” may take the form of a personal narrative, a story, in other words. Or it might take the form of a lesson. By drawing on the concepts and material of the conventional and the custom obits (1-4, above) a novel and unique narrative of the live of the deceased can be created.

So why not take advantage of the skills of the bereavement chaplain and turn over the obit writing to him? Sound like a plan?

Whether the obituary is to be published in the print media, in an online public obituary space, on the funeral home tributes page, on Facebook, on an online obit platform like Legacy.com, or in any combination of these, I as the chaplain serving the funeral home and the family am in the best position to provide a quality product. The obit should be between 250 and 500 words in length, depending on the available information and what the family want to emphasize. The question of whether a photo should be included always comes up. I answer with an affirmative “Why not?” but I do qualify that by saying that the photo should be compatible with the content of the obit. For example, if the family is emphasizing the early years, the photo should not be of the deceased late life. If the obit emphasizes the deceased’s community activities, it would be effective if a photo of the deceased in his or her Lions Club or other social or community regalia were shown.

It should be kept in mind that the chaplain is writing the obit, not publishing it. The chaplain can provide some ballpark figures on what, say, print publication of the final obit as approved by the family might cost but the final approved obit should be submitted to the newspaper obit editor for a final pricing quote. Some papers will publish a death notice for free, others will charge a classified ad rate. Obituaries are longer and might include a picture, all of which affect the price, usually calculated on the basis of the column inch (one column inch of newsprint is approximately 35 words).

The funeral home can usually offer space on their Tributes pages which generally includes an Obituary section. The funeral home should provide this opportunity at no charge.

There are many online options and opportunities for publishing an obituary. Some of these online options include social media such as Facebook, Instagram, and similar platforms.  There are also the established online obituary sites. I have researched some of the sites and have compiled a list of ten top sites (Click here to view Top 10 Sites.)

So the decision is really a no-brainer. If you’re a funeral director, save yourself the time and stress of writing an obituary. If you are a consumer, hand the job over to the professional who can do the best for you and your loved one, the skilled professional chaplain.

 

The Chaplain as a Professional Obituary Writer

The Obituary: Repackaging History

Why the Chaplain is Best Qualified to Compose the Obituary.

Rev. Ch. Harold W. Vadney BA, [MA], MDiv.


An obituary is a public announcement of a person’s death and is the traditional and conventional way of providing the public notice of the death, and to provide information on the person who has died. The obituary is usually placed in a local newspaper and many funeral homes include a tribute or obituary on the funeral home website.  It is a way to let people know of the death.

If the deceased person has lived in several places during his or her life, it is a good idea to publish the obituary in the newspaper serving the locales where he or she lived. This is a generous courtesy to those who may have known the deceased and would be interested in grieving the loss.

While there is no standard length or content for an obituary, the current trend is to publish shorter obituaries in the form of the deceased’s life and some significant accomplishments. Naturally, when publishing an obituary in a newspaper, cost becomes a consideration; the longer the obituary, the higher the cost. It is my personal practice to provide a mini biography in the funeral or memorial service program, if one is used. If the funeral home offers the option of an online obituary, a shorter announcement can be placed in the newspaper with a referral to the longer obituary on the funeral home’s website.

Every family member will have different memories of the deceased and a differnt perception of his or her life and milestones. I personally recommend that the information received from several persons during the family planning meeting be used to compose the obituary and then to have the draft obituary reviewed by family members to ensure that it is as complete as possible, given the preferences of the family, and finally to have the family approve it for publication.[1]



 Let’s face the facts: The vast majority of people, including most professionals, simply couldn’t write a good essay if their life depended on it. Most professionals were not trained in the skills necessary for obtaining relevant facts, selecting those most consonant with the purpose. Most have difficulty with reframing perceptions, emotional crafting, repackaging the past to include present historical meanings and social relations. This requires sophisticated inquiry and listening skills, sensitive creativity, the ability to navigate a conversation, persuade and curate emotions, and writing and presentation gifts. I argue in this article that the bereavement chaplain is a key resource for the funeral home and the bereaved family for creating the obituary.

Introduction

Most professionals focus on method and technique; most people today look for a numbered list of how-to steps. This simply doesn’t work in the lifecare and especially in the deathcare vocations, where an obituary requires compassion and creativity.

The problem, the obstacle of method and technique is nothing new, it’s just so commonplace that we tend to overlook it. In fact, a whole generation, maybe three generations, has been born into and have grown up and matured in a culture of materialism, consumerism, disposalism, [a]social media, all of which nurture a sense of quick fixes, worthlessness, instant gratification, urgency, and anxiety. Quite obviously, none of these is conducive to the authenticity and relationship necessary for the helping professions, whether healthcare, psychospiritual care, or deathcare. Regrettably, this broad statement applies to most every level of education today: the focus is on method and technique; not on creativity and vision, and so individuals find themselves on the slippery slope right from the start.

If this broad statement can obviously be applied to everyone from the mechanic to the physician, from the priest to the nurse, how much more does it apply to the funeral director, whose training may be limited to two years in mortuary science school and one year of residency in a funeral home? These men and women, some of them not even physically much less mentally or emotionally mature – most of them have never experienced the death of a close relative or friend –, yet they find themselves sitting opposite a grieving family, “advising them” on how to cope with the death and what needs to be done. Or, in the even worse scenario, the family succumbs to the smiling ghoul-like CEO of a funeral corporation, literally a disposal factory operation, who preaches lowest price for dignified services; just sign here and get on the conveyor belt. Dignity and compassion, friends, are not mass produced goods and factory funeral homes cannot produce artisan goods.


I recommend a family meeting to include as many generations as possible who knew the deceased. No more than 5 persons should be included in order to ensure manageability and to allow everyone to make a contribution. Set the ground rules in advance so that no single person dominates the conversation. It’s useful to record the session. The venue should be warm, inviting, and relatively free of unnecessary interruptions. I frequently get the family to come to the funeral home where it’s quiet and there’s usually a meeting room available. Meeting in the funeral home has several advantages: the family will become acclimated to the environment and more familiar with the rooms, if there are any questions about the service, a quick walk-thru is always possible. I also like to include the funeral director in the meeting so that he is aware of what’s taking place and to answer any questions that may come up. Light refreshments should be available, since food is life-affirming and empty stomachs are not conducive to the rich sharing experience we are looking for in the family meeting. After the family meeting a Q&A is always helpful.


Even more concerning is the fact that most of our funeral and memorial writing is delegated to either the family or to a family member who, obviously are in the grieving process and really are not in the position to do any really meaningful writing despite their best intentions. My advice to such persons who may volunteer to write grandma’s obituary is that they participate in the service or do the eulogy instead. Truth is, most family members don’t know enough of their family history or social relations to write an obituary, much less the author skills required for such a special type of writing.

Alternatively, the obituary, as the most common form of funeralization literature is composed by the funeral director based on what few historical facts he can glean from the family during the arrangements meeting. The result is a rather paltry bit of bare bones, sometimes inaccurate or fabricated, script posted on a so-called “Tributes” page on the funeral home’s website.

What Most Clergy Lack In Public Speaking And Writing Skills They Attempt To Make Up For With Sentimentalism And Endurance.

Most clergy lack even the necessary skills for liturgical preaching, let alone memorializing a stranger ad hoc.[2] Those of us who have experienced any funeralization presentation by a member of the mainstream clergy – or clergy on the funeral home’s clergy list, what I call “stock clergy” — can speak only of abject disappointment and must commiserate with the unfortunate family who has to hear the pabulum and scripted doctrinally correct, often narcotic, presentation at a wake service, funeral service, or funeral liturgy. What most clergy lack in public speaking and writing skills they attempt to make up for with sentimentalism and endurance. That’s not memorialization, it’s not communications skill, and it’s not a gift; it’s an abuse, and the bereaved should not have to put up with it, much less pay for it.

The Funeral Home Chaplain May Be The Best Resource Available

Then it frequently comes down to the funeral director to compose the obituary. All things considered, we really can’t fault the funeral director for not being an expert public speaker or writer, much less for not obtaining intricate details about the deceased. There is only so much a human being can do in the average three days from the first call to the closing of the grave.[3] In those three days, the time available to the funeral director that can physically, emotionally, or intellectually be devoted to writing an effective and commemorative obituary is close to null.

The alternative is just as dehumanizing and degrading as a poorly written product. That alternative is the obituary template application. Just ask the key questions and fill in the blanks and Voilà! you have yourself what some would call an obituary. NOT! What it is, in fact, is a collection of words, some of which might have some vague or arbitrary resemblance to the life that is purportedly being commemorated, but not mot else. It’s what I disparage above: technique and method versus creativity and vision.

What Is Left Besides The Usual Mainstream Cookie-Cutter Clergy 15-Minute “Ashes To Ashes” Performance?

So, you might ask yourself, what is left besides the usual mainstream cookie-cutter clergy 15-minute “ashes to ashes” performance or the rushed, expensive, and questionable funeral home obituary product? Well, those funeral homes who have the good business sense to have a resident or a regular on-call chaplain, may just have an untapped resource for an important funeralization service. Yes, the funeral home chaplain may be the best resource available in the funeral home or anywhere else for creating the top-shelf obituary. Here’s why:

  • The professional bereavement chaplain is a specialist lifecare and deathcare provider, educated and trained as a psychospiritual care provider; a thanatologist, in fact.
  • He understands how to approach the dying and the bereaved in a sacred safe place, to meet them where they’re at.
  • The chaplain leaves the ego and judgment at the door, and practices a ministry of intentional presence, listening and talking little; deep listening deep learning.
  • The professional chaplain has clergy training plus extensive academic training in several disciplines: humanities, philosophy, psychology, pastoral care, theology, religions.
  • His broad learning base and life experience endow him with a certain wisdom and authority found in few other professions, including denominational clergy.
  • As specialist clergy or as a member of the “para-clergy”, the chaplain has the same training as any minister or priest. Because of his station in life, he has certain authority and an air of authenticity that nurtures trust; he can and does ask questions and talks about subjects that even the funeral director might find uncomfortable to address.
  • As a lifecare and deathcare professional the chaplain is intimately familiar with the healthcare and deathcare professions. He’s been on the front lines in the ER, the ICU, the morgue. He’s familiar with death in all of its guises, and also with the mortuary arts. Because he’s familiar and may have studied the back-room operations of the hospital and the funeral home, cemetery, crematory, he can confidently address sensitive issues and concerns with a gentle and compassionate honesty.
  • The chaplain who lives the vocation of lifecare and deathcare lives in a different concept of time; the chaplain’s time is cyclical rather than linear. Rather than counting cases, the chaplain moves effortlessly through the cycles of birth, life, death, and treats each cycle, each case, as the first case, each unique, each its own narrative.
  • Because the mature chaplain has an unusual familiarity, a unique relationship with the cycles of life, with transfiguration, with the teachings of many faith and belief traditions, he likely has a very unique way of viewing life’s transitions. He will seem more at ease, more comfortable, more accepting of others in their most difficult moments.
  • While others may avoid giving expression to the language of grief or abandon themselves to emotions, the chaplain can give meaningful expression to the silent pain of grief and loss; he is articulate in the language of the past to give meaning and hope to the future.
  • The chaplain does psychospiritual care and nothing else. The chaplain provides lifecare and deathcare and nothing else. Unlike career clergy or the funeral director, the central concern, the focus is only the bereaved and nothing else.

While most of what the chaplain might talk about or what the family might reveal is highly confidential and remains with the chaplain, never to be disclosed, much of what he learns is for the purpose of crafting his homily or “words of comfort” to be presented during the funeralization rituals. In other words, it’s publishable.

It’s not about the chaplain, so self-disclosure is rare. It’s all about the family and the family’s history, the dead loved one and his or her meaning and legacy, personal and social relationships with the deceased; in other words, much of the bereavement chaplain’s work is with the past, with history, and reframing it so that it has positive meaning for the future. So, too, the chaplain is the best-qualified team member to re-present this entire composite picture in the form of an obituary.

When meeting with the family to discuss details of the funeral or memorial service, the chaplain mines deep into the family’s history and selectively homes in on what is most meaningful to the various participants, teasing out of the intricate weave of the family tapestry the gold threads that are in the weave. Like any tapestry, the visible side is impeccable, perfect but the hidden back is full of loose ends and knots, just like families. It’s the chaplain’s expertise and people skills that allows him to relate the loose ends and the knots to the beauty and meaning of the idyllic front side.

The Chaplain Is Thus A Psychospiritual Art Historian

When interpreting a tapestry the interpreter has to be attentive to style, interrelationships of elements and symbol, and to the characteristics of the audience. The interpretation of the tapestry has to be packaged in a way that is acceptable to the audience, remaining true to the meaning of the historical style, technique, symbol, while still relating it to the reality of the audience’s world and perceptions of reality. In other words, the tapestry had its meaning and relevance in the past, when it was created, but it has to be re-presented in the present in new contexts that make it relevant now, and tomorrow. In many ways, the chaplain is thus a psychospiritual art historian, taking the past, re-packaging it in the contexts of the present, making it relevant to the future. These are important considerations in crafting an obituary.

With this understanding of what the bereavement chaplain is and what he does, it becomes clear how he can be an invaluable asset to both the funeral home and to the customer.

The funeral director has 1001 things on his plate with each case. He may be a skilled salesperson, a knowledgeable marketer, an expert embalmer, a gifted reconstructionist, a veteran listener. During the short moments between the first call, the removal, and the final disposition, he has little time to conduct an in-depth interview of the family and to do a family history, then to condense it into a commemorative obituary that doesn’t read like a cookie recipe.

If the funeral director is fully aware of the interdisciplinary resources at his disposal, he will get the legal and financial details he needs to proceed with the funeralization business and then turn the family over to the capable hands of the bereavement chaplain, who will then do the in-depth interview he would normally do for the service but also obtain detailed information for an obituary, much of which comes with the details necessary for designing the funeral or memorial service.

The chaplain teaches and preaches. He’s a skilled writer, speaker and presenter. He has highly developed writing skills that he uses every time he prepares a talk or a homily. He has the time and the expertise to create not only an inspiring homily but also a moving obituary.

While it’s true the chaplain will invest an average of 10 hours in preparing for a typical customized funeral or memorial service, once all the details are obtained, a stellar obituary can be created in record time, using much of the same information used in the Words of Comfort or the homily, but differently.

How differently? Well, that depends on what the chaplain discovers during the family conference. You see, during the family conference the chaplain will guide the participants through a series of questions posed in the form of statements, statements that cannot be answered with a Yes or a No, but need actual responses requiring disclosure. By inviting each participant to join the conversation, each will disclose a different, a personal perception. While such a conversation is intended to do several things, not the least of which is naturally to gather family historical information, it serves a therapeutic purpose by getting the family participants to talk, to feel, to realize, to share. Such a conversation in the safe, non-judgemental, trusted presence of the chaplain usually develops into an amazingly open and candid sharing session. You’ll hear things like: “I didn’t know that.” “Dad never talked about that before.” “Mom sure was fierce, wasn’t she?” “Yeah. Those were good times.” “Remember the salad?” And the chaplain is very sensitive to the body language and quiet moments that signal “We don’t want to talk about that.” And realizes that they do and that they will but only when they’re ready. They know that, too. So the chaplain moves on, but gently.

The Tone May Be Upbeat, Intellectual, Reverent, Dignified, Humorous, Or Cooly Distant.

It’s what’s said as much as what’s not said — the nonverbal communication — that goes into the tone of the service, the tone of the homily and consequently sets the tone of the obituary, and that kind of stuff can be accessed only by someone who is intrinsically trusted, the chaplain. The tone may be upbeat, intellectual, reverent, dignified, humorous, or cooly distant; the tone should, if possible, be reproduced in the obituary.

This Is The Point To Which They Have Been Navigating.

What is it that John would like most to be remembered for? What would John say his greatest contribution to the world would be? What would John say he valued most. What will your best memories of John be from this point on? What will you tell your children, your grandchildren about John? Sitting here now, what it something you remember about John that will make you smile? Those are some of the final questions I ask at the end of the family conference. How can you get a grieving family, a family who might have just lost the most significant person in their lives, to answer questions like that? Well, because they want to. Because throughout the entire conversation, this is the point to which they have been navigating. These questions form the basis of the continuing bond with the deceased. These questions give the survivors, now in the depths of grief and grappling for some sort of understanding of What? Why? How?, permission to continue the bond with their dead loved one, while playing an active role in internalizing this new relationship, transfiguring the deceased loved one into a living symbol of someone no longer physically present but eternally inwardly present.

An Obituary Is Like A Sacred Narrative And Should Read And Be Read With All The Reverence And Reflection Of A Gospel

The obituary is a tangible keepsake to whichany family member can turn at those special moments, to read and recall, and to recall and to remember the loved one. The obituary loses all of its morbidness and becomes an essay about the dead loved one and his or her relationships, his or her meaning. Even more than an heirloom ring or brooch, the obituary is personal, a living account of a real person. In a sense, an obituary is like a family Gospel and should read and be read with all the reverence and reflection of a Gospel.

So far I have written about the obituary as a concept, almost an ideal. Well, it’s not an ideal, it’s a reality, and an incredibly important one at that. I briefly touched upon the obituary as a tangible family record, as a family Gospel. Well that’s one role it can play but we need now to turn to the physicalness of the obituary, since the obituary is something that has to be drafted, written, refined, and finally published in some medium whether newsprint, an order of service, a website, a social media platform, or as a permanent memorial on a platform devoted specifically to memorialization and commemoration.[4]

I shall devote a separate essay to the media used for publishing obituaries and say a few words about each in terms of how I feel they serve the survivors in facilitating continuing the bond with their loved one, coping with bereavement grief, transfiguring the dead loved one and internalizing the memory, serving as a chapter in a family’s living history, repackaging the past to be a lodestone for drawing a family together, a guide for the present and for the future.


NOTES

[1] This review and approval step is extremely important in order to avoid offending or hurting feelings. Special attention should be given to spellings of names, degrees of kinship and names of any spouses, living and predeceased relatives, special friends, special organizations, etc. A clean draft should be provided to the family for review and approval within 24 hours.

[2] Simply asking an arranger for the family’s religious preference and if they would like clergy participation in the funeral or memorial service is a bad start. Many families do not regularly practice and most are unfamiliar with the traditions and rites involved in funerals. This is one reason why I recommend always to have the on-call chaplain available at the arrangements meeting; he can best discuss any religious or spiritual matters with the arranger or the family and avoid any inconvenient incidents and possible problems caused by “religious” insensitivity of “stock clergy” who are unfamiliar with the family, its history, dynamics, and social relationships.

[3] We can thank Western industrial culture for the three-day rule for funerals. Most employed persons are allowed three days in the event of the death of a close relative; it’s called Bereavement Leave. An employee is entitled to up to 3 workdays of paid funeral leave to make arrangements for or to attend the funeral of an immediate relative who died; after the 3 days, the employee can either take personal vacation time or unpaid time off.  In the United States The Fair Labor Standards Act (FLSA) does not require payment for time not worked, including attending a funeral. This type of benefit is generally a matter of agreement between an employer and an employee (or the employee’s representative). After three days, everything has to be wrapped up and the employee is expected to have disposed of his dead and finished his grieving. After three days it’s back to work. Thus the dehumanizing of humankind in the industrialized West.

[4] These various media for publishing obituaries will be discussed in the next article, and will include print as well as digital obituaries, their characteristics, their strengths and their weaknesses.

Is Funeral Home Use of Social Media Moral?

“[W]e are delivered over to [technology] in the worst possible way when we regard it as something neutral; for this conception of it, to which today we particularity like to do homage, makes us utterly blind to the essence of technology.” — Martin Heidegger, Philosopher

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.” Bill Gates, Technology Entrepreneur

As spiritual care providers it’s important for us to maintain awareness of the developments that are affecting lifecare and deathcare as we have been practicing it. There are a number of insidious developments in process on what the world has been brainwashed to refer to social media, when such media are anything but social. In this article I discuss one such development that has great potential to adversely influence the relationships between funeral directors and the families they serve, and, by extension, how those developments will indubitably affect our roles as spiritual care providers.

There are so-called entrepreneurs who are investing considerable time and treasure in an effort to brainwash funeral homes and funeral directors, and to recruit them into the ranks of the addicts who have idolized social media and who have forsaken any embodied human relationships in favor of digital algorithms.

In this article, I follow one such opportunist, a veritable false prophet, an inexperienced self-proclaimed visionary who like so many of his generation replaces wisdom with verbosity, humanity with technology, and service with avarice. In this article I follow Ryan Thogmartin’s Connecting Directors[1] and some examples taken from a discussion thread on the so-called professional networking site, LinkedIn.

I started following Ryan Thogmartin and his Connecting Directors (a production of Thogmartin’s DISRUPT Media) a couple of years ago, when I felt that I should start learning more about what funeral directors are thinking, since I work with so many, I need to know what’s going on in the deathcare professions. At about the same time I began independently studying mortuary science subjects and collected a small reference library to assist in my thanatology, psychospiritual support, chaplaincy, and general knowledge, as well as in my writing. All in the interest of professional continuing learning and interest in improving my services. I also joined a number of specialist alternative deathcare forums, professional groups, as well as continuing professional education providers. I take my vocation seriously and believe very strongly that current awareness and lifelong learning are keys to competent professional services.

Serve rather than Disrupt!

Over time I learned that there is an incredible myriad of scams and so-called promotions being offered practically everywhere online; they range from personal blogs to corporate funeral services marketing to certification programs to pundits like Thogmartin to new disposal technologies for dead human beings.

Thogmartin and his Connecting Directors is but one paradigm of the scenario. Curiously and stereotypically, Thogmartin has re-invented himself as a — in his self-description — a visionary, and claims, among other hyperboles, that he has positioned Connecting Directors to be “the leading online resource for funeral professionals.” Like most irresponsible and unverifiable online presences, similar to Facebook, his claims are a bit over-the-top. Furthermore, given the unfortunate and questionable moniker of “Disrupt Media” and Thogmartin’s questionable hygiene and perfected grunge look, I personally find it hard to imagine the otherwise ordered and conventional funeral professional attrobiting any seroius credibility to Thogmartin or his predominantly prirated content.

Ryan Thogmartin.

Thogmartin and his ilk may have something to say that is interesting to some, bizarre to others, and totally untenable to many others. I am one of the latter; I feel that Thogmartin is an opportunist and a source of very harmful misinformation. Regrettably, those types always have a following, most of them wayward waifs unable to conjure up a vision of their own, even one as distasteful as Thogmartin’s. Moreover, the Internet has become the den for many such false prophets.

Some of these scams, and I include Thogmartin’s Connecting Directors in this broadly defined group, are endemic and assume many guises, and affect national and international professional organizations, education institutions, religious organizations; none have remained unscathed nor have they been held accountable. In fact, many of our institutions, including our institutionalized religions, our education institutions, and our healthcare system have all succumbed to or have become some type of scam, be it internal and of their own invention, or external, one to which they willingly subscribe.

While I admit I continue to follow Thogmartin’s Connecting Directors, I do so because I believe I must be informed about all aspects of the field in which I serve, even those aspects, which I find deplorable, reprehensible, and even evil (I do consider Facebook to be evil, that is, not serving Good). We must be aware of the positive as well as the negative aspects of the environment, in which we work, in order to be fully competent. Call it a sort of professional intelligence operation: Know the enemy.

It seems that the industrialized, secularized West’s greatest denial has become the opportunist’s greatest windfall! Western society is so entrenched in denial of death, in consumerism, and materialism that it has created an entire industry focused on treating the newly invented pitiable “victims” of the inevitability of the Grim Reaper as if they were in fact “victims” in need of a rescuer. But those with the Messiah complex — like so many false Messiahs before them — are merely self-serving and immorally using their purported rescuees as means to an end.

I find such a message to be abhorrent, immoral, and generally disordered; it reveals a profound ignorance of the nature of relationship, community, and trust.

Some, like Thogmartin and his minions, offer everything from dictating to one of the oldest professions in human history, the deathcare profession, how they should operate, what they should do, and how to succeed, to informing this privileged and ancient profession that they are doing it all wrong (Thogmartin’s approach), and that they should be going the route of the brainless addict, that is, go Facebook! His message is that today’s funeral director and funeral homes should be building community, trust, transparency and relationship through their social media content (see below for details). I find such a message to be abhorrent, immoral, and generally disordered; it reveals a profound ignorance of the nature of relationship, community, and trust.

For most business purposes, Facebook and most other social media, including the so-called professional networking media, are practically useless. Sure, we get happy birthday and work anniversary wishes but do we get any new clients? Sure, we make colleagues aware that we are alive and still providing services, but anyone beyond a 25 or 50 mile radius from my office is highly unlikely to consider my services, that is, the services I offer to make a living. Sure, they read my blogs and my articles but they then appropriate what they can and dispose of the rest; after all, it doesn’t cost them anything. Do they promote psychospiritual support or chaplaincy to their customers or staff. Perhaps. But not if it’s going mean spending time on the project, o if it’s going to cost them bucks to bring a professional in to do the job. Lord knows (nothing witty intended) most funeral directors or planners don’t press the religious, spiritual, or psychospiritual benefits of the bereavement chaplain, and most families balk at the paltry $150-200 for the services of an experienced bereavement chaplain to officiate a funeral or memorial service. Yet they’ll spend multiples of that on an expensive casket or urn or some toy that is obsolete even before it leaves the shop; or they’ll spend untold hours online wasted with digital “friends” pouring out the contents of their grieving hearts to a cold electronic screen and a digital algorithm they inanely call a “friend.” All of these vaporize after the funeral or memorial but the effects of a competent bereavement chaplain and his presence last a lifetime. Go figure!

During the time I’ve spent on Connecting Directors I have been able to note that Ryan Thogmartin is republishing most of what he has from other sites and sources, acting like a sort of information clearing house, but one that clears only what supports his position. Fair enough. A lot of what you will find on Connecting Directors is old news, rehashed, or totally irrelevant to local deathcare operations and of curiosity interest only. After all, Thogmartin is interested only in the façade of being in the deathcare niche; his real interest is promoting his Facebook branding activities. Somehow the suffering of the bereaved gets lost in the online shuffle; it’s all about image, content, revenues.

My message to the funeral and deathcare professional: The real nitty-gritty of what’s shaping your world and what’s happening in your area in your niche can and should be gotten from your state/provincial, regional, and national deathcare association publications and professional journals. The real intelligence can be gleaned by observing your community, and by maintaining a relationship with your customers. Thogmartin’s obsession with converting deathcare professionals to the millenials’ addiction to social media is particularly disturbing to those of us who work directly with dying, death, the survivors, and the general population of mourners. Even more so since Thogmartin stymies our human efforts at making a dying public aware of and accepting of the inevitable; Thogmartin promotes a fiction, that of social media and digital solutions, similar to the new fad offered by some of our previously most trusted, now turned prostitute, spriritual care organizations, that is, online grief counseling!

The efforts of such opportunists like Thogmartin in the deathcare niche and others like him in the HR niche, who promote check-list recruiting and hiring are, in a word, DEHUMANIZING. If we accept what psychologists and philosophers have taught for centuries, that is, that human beings are the only species that are (or should be) self-aware and aware of their own mortality and finitude, shouldn’t we hold that distinction in reverence rather than commercialize and monetize it?

Thogmartin and his notions of relationship, community, trust through digital technology are perverse, immoral. While technology is amoral, or morally neutral in its native state, how we use it is what makes it good or evil.


Aside: Discerning Morality, Amorality, Moral Neutrality.

The burning question is whether social media such as Facebook and those who exploit it for marketing purposes are moral.[2]

“Just over half, 55 percent, of people with children ages 11-17, “strongly agreed” that social media hinders or undermines moral development.”  Jubilee Center for Character and Virtues at Birmingham University

In theory, only human beings can be  moral agents, i.e., have a moral consciousness. What this means is that everything else in creation, including all technology, is necessarily amoral. The actions of the moral agent, the container of these morals (good or evil) are always expressed in the applications of a technology; in other words, our applications of technologies divests them of any moral neutrality. It is this moral question that must be considered by any discerning user.

“[T]echnologies are morally neutral until we apply them. It’s only when we use them for good or for evil that they become good or evil.” William Gibson

When discussing the morality or neutrality of social media or even technology in general, we navigate perilous waters when we make overreaching assumptions, such as, for example, that all technology is morally neutral, and we and neglect to evaluate each technology or application, new or old, for it’s concealed or non-self-revealing curriculum or agenda.

Important questions that must be asked include: Do the creators of this technology have an agenda or a concealed purpose? What is this technology’s potential to shape my conscious or unconscious behavior for good or ill? Does this technology create or provide opportunities for immorality that I should avoid?

“If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner.” Omar Bradley, General of the Army

When considering the use of technologies and applications such as social media or the so-called opportunities that social media dangle in front of us like carrots on a string, we must seriously assess them rather than just passively accept the pre-packaged user-experience the creators intended for our eyes.

The underlying theory of today’s social media is not all that new. In fact, social media technology is based on what is known as the Six degrees of Separation theory. That theory embraces the idea that all living things and everything else in the world are six or fewer steps away from each other so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy in 1929 and popularized in an eponymous 1990 play written by John Guare.[3]

We must also bear in mind that when we use the term “morally neutral” we are not using it as a synonym for “amoral”. Facebook, for example, is amoral; Facebook is not morally neutral, however. Amoral means that concerned technology does not have a set of moral values of its own. Taken in isolation, Facebook has no morals on its own, but Facebook undeniably reflects and projects the morals of its creators and its administrators, as well as its users to the extent that Facebook users comply with Facebook’s so-called “community standards”. Quite clearly, then, Facebook is *not* morally neutral. As professionals, we must take extreme care not to confuse or conflate these two quite different concepts.

Equally erroneous it to assume that something that is in its own right morally neutral means that it is therefore evil; neither does it mean it is morally good. Like so many issues before us, this is not a question of black-and-white; in fact, there is the very reasonable possiblity that the technology under consideration has the potential of being a mix of both evil and good. This is the basis of many of our ethical test theories such as the dual effect theory; we have able to analyze the specific situation and to discern is evil and what is good.


I, for one, shall oppose at every turn such efforts to remove humanity from dying, death and surviving. I shall, at every turn, unveil the fallacies of the imorality proselytized by a grunge specialist! The self-appointed Facebook minions, gurus, and doulas who purport to be the social media experts to the dying and to the bereaved, as well as to the respected deathcare professionals, those with their boots on the ground, those who are present where the rubber meets the road, the local funeral home operators and staff, not the industrialized funeral factories and the digital pundits or their social media keepers.

Contrary to Thogmartin’s and his keepers’ promotions, Facebook has very little to offer locally and most shoppers don’t go to Facebook to find a funeral professional. The funeral professional and his/her facilities continue to be local, even if they are de facto corporative entities (e.g. SCI’s Dignity Memorial) hiding behind a former trusted family operation.

Thogmartin and his ilk are narcissists, infllated self-appointed gurus of BS. I used to be interested, then amused, now only annoyed by him! Think about what he has to say, recognize the pitch, and then get back to running your business compassionately — and successfully.

Revisit, if necessary rediscover the values upon which the deathcare professions from the embalmer to the cosmetician to the chaplain to the usher are founded. Rediscover the values that have made the deathcare professions so important to human beings. Rediscover the values that have, over the centuries, made the deathcare professionals a special and important part of all cultures and all societies. Those values are human values, not industrial or technological. These values are moral values not amoral or morally neutral.

“The Internet […] seems to be creating a new group of people engaged in compulsive sexual behavior, say psychologists and clinicians. The accessibility, anonymity and affordability — what one researcher calls the “triple A engine” — are reeling in people who would otherwise have never engaged in such behavior.” — Los Angeles Times

I recently engaged a discussion thread on a leading professional networking platform. One participant, let’s call him Alan, seemed to be missing my point. Alan works in funeral home marketing strategies and provides ideas to “help funeral homes generate higher quality ‘at need calls’ “. I’m not quite sure what exactly all that means but he does tend to agree with Thogmartin; so I guess his self description already puts us at odds to some degree.

Alan writes:

“Respectfully Harold, I don’t agree with your post. While it is true most shoppers don’t go to Facebook to find a funeral professional, I feel you are missing the point what Ryan does for his clients. The way I see it, a good part of a funeral homes [sic] targeted market use Facebook and I feel it is an excellent platform for a funeral home to brand themselves to the public in a tasteful way. Healthy families don’t want to think about death, they just want to live their lives. That is why funeral preplanning is a hard sell. It’s an uncomfortable topic for people. You heard the expression, “anytime is a good time to plan a funeral, except on the day of the funeral.” Yet that is what the majority of families do. Before Facebook and other social platforms became available, the marketing plan for most funeral homes was to simply wait for an “at need” call to come in. Social media platforms including Facebook now provide the modern funeral home a way to reach out to the living in creative, appropriate ways to build lasting relationships and to bring the topic of pre need to healthy families in a positive way.”

Right from the start, buzz words like “targeted market,” “brand themselves,” all carry the stench of industry, not profession or vocation. What most caught my attention was Alan’s presumption that “[h]ealthy families don’t want to think about death.” “Healthy families don’t want to think about death”?!?! So if a family is in avoidance or denial about death, that is a healthy family; the family that prepares and acknowledges death is by Alan’s reasoning, unhealthy? Alan’s point: Denial is good because we can come up with a slogan to sell it. In my experience, I have yet to see anyone on Facebook interested in, much less looking for a funeral home’s “creative, appropriate ways to build lasting relationships.” In fact, most people on Facebook are generally losers, sociopaths, or worse looking for relationships in all the wrong places, that is, on Facebook and social media!

Alan continues, “I am not a client of Ryan’s, however, I feel he cares for his clients and his strategies might make sense for your business as well.”

I differed substantially from the points that both Alan and Thogmartin were making. I advocated recognizing and exploiting in a compassionate way the opportunities available to every funeral director and funeral operation that has espoused and maintains human values in their operations. I wrote, “Deathcare is human care.” Deathcare is also an extension of lifecare. Once we depart from the embodied flesh and blood interpersonal engagement, and opt for the icy cold digital offerings such as Thogmarting’s “opportunities” and Facebook “friends,” we are violating a sacred trust inherent in those who allege to serve suffering human beings in some of their most difficult times. Once a human services profession takes the marketing and profit route, they have prostituted a noble profession for the profane and mercenary objectives of technology and industry, of materialism and consumerism. What comes next?

Death is death and deathcare doesn’t need to be “creative.” Death doesn’t make an appointment but knocks where he will. We don’t need to “reach out” but must wait. Death smiles at us and all we can do is smile back, not “friend” him on Facebook or other social media. The death care professions (FDs, funeral assistants, chaplains) are similar to spiritual-care professionals (pastors, rabbis, imams, priests, chaplains) and the health care professionals (physicians, nurses, chaplains); they are flesh and spirit professions; once they go full technology or digital, they are no longer truly humancare professions. As a chaplain, I have my feet in all of these niches, and I have the education and the training to recognize when they move from the sacred to the profane, and the courage to make my colleagues aware of their transitioning.

I’ll closed my remarks by responding to Alan’s suggestion that some of Thogmartin’s suggestions may be good for my “business.” My one closing point made to Alan was: Mine is a vocation, not a business.

Alan returned with some further observations, replying directly to me:

“Here is where the disconnect is. No one has said digital offerings is [sic] replacing the human care profession. You say we don’t need to reach out, but must wait. The way you see the world doesn’t mean it’s the only way. It’s simply your opinion. At any given time there are thousands of families facing an end of life situation, sometime quality information can come to these families that will help them make better or more educated choices during a very difficult time. Quality Digital offerings whether researched or provided to a suffering family can be of great help and relief to a family. No one is saying it should be a replacement to human care and authentic sincere personal compassion.”

Alan works in funeral home marketing strategies and provides ideas to help funeral homes generate higher quality “at need calls”. I’m not quite sure what exactly all that means but he does tend to agree with Thogmartin; so I guess that puts us at odds to some degree.

Another participant, Matt, who is business development manager at a popular funeral information site writes:

“Whilst I agree that Facebook is a great tool for awareness of your brand, I think too many funeral directors set up a business Facebook page, post a few things every now and then and assume they have the whole digital marketing thing covered. The reality is people don’t use Facebook to find funeral directors, or any business for that matter – so you really need a balanced approach with the ultimate aim to get them on your website – that’s when they will pick up the phone.”

Alan, you are missing my point. I differ substantially from the points both you and Thogmartin are making. I advocate recognizing and exploiting in a compassionate way the opportunities available to every funeral director and funeral operation that has espoused and maintains human values in their operations. Deathcare is human care.

Alan continues:

“Here is where the disconnect is. No one has said digital offerings is replacing the human care profession. You say we don’t need to reach out, but must wait. The way you see the world doesn’t mean it’s the only way. It’s simply your opinion. At any given time there are thousands of families facing an end of life situation, sometime quality information can come to these families that will help them make better or more educated choices during a very difficult time. Quality Digital offerings whether researched or provided to a suffering family can be of great help and relief to a family. No one is saying it should be a replacement to human care and authentic sincere personal compassion.”

My response to Alan was quite clear:

“I’m not saying that my view is the only view. I am saying that my view is a hell of a lot more circumspect than the view aimed at capturing a market, creating “brand” recognition, or exploiting an opportunity. A funeral home does not need social media to provide a top-shelf and profitable human service to their community and even beyond. A funeral home does need open eyes and ears to read and hear their community. And I would further emphasize that death, even death in a digital age, is still a community experience, a community engagement, a community interaction. While institutionalized religion has lost a great deal of credibility and ground in recent decades in the industrialized West, it is because they have neglected or fogotten the notion of koinoia or in the East, sobornost, a term meaning fellowship, community. The same applies to medicine and healthcare, and education, too.

“All have neglected or outright forgotten community, humanity in favor of branding, marketing, profit. How have so many of our colleagues missed that important point, that insidious development, and yet, continue on the slippery slope. I know of no family of the hundreds that I have served, who went to Facebook in the initial hours of their bereavement to find anything. While it is true, some less affected family members or friends, more remote from the immediate loss do “spread the word” about the event, but they certainly do not look for goods or services on Facebook. Granted they may search for services by googling but that’s quite a different kettle of fish. Perhaps, and only perhaps, they may look for “Quality Digital Offerings” during less demanding times but I question whether they look for a funeral home on such occasions, much less on social media like Facebook.

“The bottom line, Alan, and others of that way of thinking is that during an extended dying process, in the event of traumatic, sudden or unexpected death, even in the event of anticipated and planned death, most clients seek the inputs and insights of community leaders: the nursing staff, the social worker, the chaplain, relatives, friends, the phone book (if these still exist), or a local internet search. Or they simply drop in at the closest funeral home and seek help. That’s the way it’s done in communities.”

I returned to Matt, and I explained that that’s where Thogmartin’s niche is: to get funeral directors, by their very nature a local presence and local service, to buy into his Facebook business, either through his service offerings or through his consultancy services. Matt is quite correct when he writes that people don’t use Facebook to find a funeral home, certainly not at an at-need time, or even for pre-arrangements. Nevertheless, some funeral homes, even some of the more or less traditional pre-millenial directors, and, of course their millenial and post-millenial progeny, are naïvely enthralled by technology, and think that social media is the be-all-end-all. But it isn’t as Matt correctly observes two points: First, funeral directors don’t understand what Facebook (and other social media, including LinkedIn) can and cannot do for them, and secondly, that most people don’t use Facebook to find a product or service. That’s the reality despite the Zuckerbergs and the Thogmartins of the world. Let’s stop trying to reinvent the wheel, and let’s stop trying to fit round pegs into square holes. In the first instance it is simply unnecessary, and in the second instance it’s a fool’s game.

At one point in the discussion, Ryan Thogmarting himself, labeling himself as Owner/CEO at DISRUPT Media – Social Media Marketing, chimes in:

“My entire approach to social media for funeral homes focuses on the funeral home building trust, transparency and relationships through the content they share. The focus should absolutely be about building an engaged ‘community’. You are correct Rev, families aren’t necessarily going to Facebook for at-need. The point is to be able to engage the family through social media and establish a relationship prior to at-need.

I responded that “[m]ost people, with whom I work, do not go to social media to build trust, transparency, and relationships through content. That’s a load of rubbish, if you’ll permit me. Trust is a relationship that requires interpersonal engagement and sharing; it requires self-awareness, the ability to admit vulnerability, and knowledge of the other. Transparency is not built but is provided through authenticity and accountability. All of this is done by interpersonal physical engagement and interaction, especially at times of suffering, when the physical senses are paramount, the sense of touch being of essence. While I will grant you that you can build an engaged community on social, ideological or even moral issues, to do so online relies wholly on the ability of community members to communicate verbally; at times nonverbal communication is possible through images, but it is not the embodied community most suffering persons seek in their times of need.”

I continue, “I have to wonder where you have been and just how much you know about the role of the funeral director as a helping professional; apparently very little. I say this because almost every funeral director I have ever known has created and nurtured an embodied presence with their clients, a presence that is possible only by human presence, human relationship, shared vulnerability, compassionate engagement, authenticity, and, yes, trust.”

“That sort of content cannot be shared on Facebook, I’m terribly sorry to have to be the one to inform you of that fact. Anyone can share almost anything on Facebook; the platform provides no assurance of trustworthiness or even of reality. And I’m afraid that your choice of monikers like “Disrupt” does nothing to inspire trust or security. Grief is disruptive enough without involving Disrupt Media or Facebook content or Marketing Strategies.”

In conclusion, Mr. Thogmartin returned with a rather illogical, apparent attempt to save himself and writes:

“We have, just through this conversation, built a relationship – the very thing you are saying can’t be don’t through social media. So, you have contradicted your entire argument. Now, this relationship we’ve built also comes with implied thoughts and perceptions about each other. Based on this now established relationship I can fully say if I were ever in need of palliative care I would absolutely go to someone else. This is an easy example of how funeral professions can build OR destroy community relationships through their engagement on social media.”

Mr. Thogmartin’s response is emblematic of his poor understanding of relationship and the fact that he is a charlatan bellows. I made short work of him in my final response:

“Your pseudologic and feeble attempt to redeem your position is pitiable, at best childish. Your double-talk is really quite annoying. I’m not quite certain where you are going with the palliative care thing but that doesn’t surprise me in the least, given the incoherent and irrationality of your arguments and responses up to this point in the conversation. Moreover, you have quite the perverse notion of relationship, Mr Thogmartin, perhaps you lack the life experience and accordingly any nuance of wisdom that might come from life experience. Again, that is to your discredit and buttresses my position substantially. To be very honest, I find that if that is the best response you have to offer, I have no further expectations of this discussion.”

And so it is and there it remains. I necessarily have to conclude that there are several camps in the funeralization campaign. One espouses a digital, created content, social media presence that purports to create trust, transparency and relationship of some diaphanous sort. I call that the dehumanizing techolology camp. Then there are those who offer human outreach, engagement, awareness, acceptance of vulnerability and compassion in the community group. I call this the engaged empathetic camp, the only camp truly involved in lifecare/deathcare. Then there are those who are sitting on the fence, undecided, tentatively testing the waters in both camps, unable to take any decisive, committed steps. I call that the loser camp.

The question all of us in the lifecare/deathcare vocations and professions must ask ourselves is this: In which camp do we find ourselves and Why? It’s that Why? question that will ultimately identify us as human beings.

[This article was published by Rev. Ch. Harold W. Vadney in abridged form on LinkedIn on March 29, 2018 entitled “Let Us Recognize BS for What it Is.”]

[1] ConnectingDirectors.com is an online information platform, which describes itself in typical marketing hype as, “[t]he premier progressive online publication for funeral professionals. Connecting Directors is now a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry. Founder and CEO Ryan Thogmartin has a vision for where the funeral profession is headed, and has used that vision to successfully position the site as the leading online resource for funeral professionals.”

[2] Spoiler Alert. According to a U.K. poll, the “majority of parents believe social media harms their children’s moral development.”

According to the survey, “Just over half, 55 percent, of people with children ages 11-17, “strongly agreed” that social media hinders or undermines moral development.” The survey, which came from the Jubilee Center for Character and Virtues at Birmingham University, revealed some surprising findings:

“Not least [of these is] the low level of agreement that social media can enhance or support a young person’s character or moral development […] While parents acknowledged that positive character strengths, including moral virtues such as love, courage and kindness, are promoted through social networking sites, they were reluctant to agree that these sites could have a positive impact on their child’s character.”

In fact, the observing parents had this to say about their child’s habits and attitudes on social media:

“60 percent said they had seen anger or hostility.”
“51 percent said they had seen arrogance.”
“41 percent said they saw bad judgment.”
“36 percent said they had seen hatred.”

The vast majority reported a huge absence of humility, self-control, forgiveness, honesty and fairness on social platforms.

[Source: Social media harms moral development, parents say, BBC News, http://www.bbc.com/news/education-36824176, last accessed on March 29, 2018.]

[3] Theories on optimal design of cities, city traffic flows, neighborhoods, and demographics were in vogue after World War I. These conjectures were expanded in 1929 by Hungarian author Frigyes Karinthy, who published a volume of short stories titled Everything is Different. One of these pieces was titled “Chains,” or “Chain-Links.” The story investigated – in abstract, conceptual, and fictional terms – many of the problems that would captivate future generations of mathematicians, sociologists, and physicists within the field of network theory. Due to technological advances in communications and travel, friendship networks could grow larger and span greater distances. Karinthy believed that the modern world was ‘shrinking’ due to this ever-increasing connectedness of human beings. He posited that despite great physical distances between the globe’s individuals, the growing density of human networks made the actual social distance far smaller. [Source: Wikipedia, Six Degrees of Separation, https://en.wikipedia.org/wiki/Six_degrees_of_separation last accessed on March 29, 2018.]

The first social media site that was actually “social media” was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001.

Ring out the New; Ring in the Old. Scrap the redefinitions of end-of-life care.

Interfaith Pastoral Care. Just what is it? Interfaith pastoral care is a hard nut to crack when a client actually is interested enough to ask the question., “What is interfaith?”

Is this reality? Even possible? Honestly.[1]

Some have suggested that we change, broaden our terminology to “interbelief” but I don’t really think that changes a thing; in fact, I think it complicates the conversation even more than “interfaith” does. It gets even worse when the innovators come up with a term like “interpath” care. It soon becomes so turbulent that it becomes obfuscating; it becomes an idiotic dialogue of nonsense.

The Office for Ecumenical and Interreligious Affairs of the Archdiocese of Chicago (RC) defines “the difference between ecumenical, interfaith, and interreligious relations”, as follows:

  • “Ecumenical” as “relations and prayer with other Christians”,
  • “Interfaith” as “relations with members of the ‘Abrahamic faiths’ (Jewish and Muslim traditions),” and
  • “Interreligious” as “relations with other religions, such as Hinduism and Buddhism”.[2]

[Aside: Some proponents of interfaith whatever have adopted the name “interbelief,” “interpath”; how far do we stretch “interfaith” before it becomes “intercultural”?]

In such places like the Public Religion Research Institute[3], we can examples of the glaring misinformation and mixed messages concocted by “interfaith dialogue” proponents can be found in the short article, “How Religious Affiliation and Attendance Influence Likelihood of Divorce.” [4] Here’s an extract from that article:

“A new study released in the American Journal of Sociology finds that “conservative religious beliefs and the social institutions they create, on balance, decrease marital stability.” The study’s authors note that by discouraging pre-marital sex and cohabitation outside of marriage, conservative religious institutions inadvertently increase the likelihood of divorce. However, Professor Charles Stokes, in reviewing the research, notes that couples who are embedded in religious communities tend to have lower divorce rates regardless of their theology.”

Excuse me, but isn’t that a contradiction? Or a glaring error in the American Journal of Sociology when it reports a misinterpretation of the published data. Isn’t the Am Jour Soc a peer-reviewed journal or at least an edited journal? The same article reports:

“In an effort be more inclusive of atheists, the St. Paul Interfaith Network has changed the name of its monthly community meeting to “Inter-belief Conversation Café.” In the Midwest, 2 percent of people identify as atheists.” [my emphasis]

Inclusivism = Universalism = Sentimentalism

Why can’t we just be people of faith and let the atheists be people of unfaith? 

I think that’s pushing the notion of liberal secularism and sentimentalism a.k.a. “inclusivism” right over the edge into oblivion. Forgive me, for I have “ismed” again! In articles appearing on sites with catchy names like, “The Friendly Atheist“, we read lines like: “I’ve heard atheists say something like, Atheism isn’t a faith, so “interfaith” excludes us by definition.” in articles with equally catchy — at least for atheists — titles like, “Minnesota Interfaith Group Changes Its Name to Become More Inclusive of Atheists.” Nothing like letting words and definitions govern your ethics!.[5] Why can’t we just be people of faith and let the atheists be people of unfaith?

We have all became amoral meandering idiots!

So even the atheists are claiming a piece of “interfaith,” though on somewhat shakier grounds, and on condition that you change your group’s name. In articles appearing on sites with catchy names like, “The Friendly Atheist“, and where we read lines like: “I’ve heard atheists say something like, Atheism isn’t a faith, so “interfaith” excludes us by definition.”[6] So what? In articles with equally catchy — at least for atheists — titles like, “Minnesota Interfaith Group Changes Its Name to Become More Inclusive of Atheists“—all 2% of them. Nothing like letting words and definitions govern your ethics! Girls using boys’ toilets, boys using girls’ toilets, women clergy, girl boyscouts. Where does it all end? Segregation became diversity; diversity became indiviudalism; we have all became amoral meandering idiots!

And the  St Paul Pioneer Press  while other proponents have proposed the term interpath dialogue. It seems that these groups are making a radical departure from what we know as “faith” to honor impossible inclusiveness while losing all focus and credibility. These groups are making the attempt to include or at least to avoid excluding atheists, agnostics, humanists, and such with no religious faith in traditional terms but who espouse ethical or philosophical credos.

What we now call post-modern or post-Christian might as well be called post-mortem; we can dilute the doctrines and dogmas (Truth) of world faith and belief communities to the point of losing all tradition and with it all sense of identity; we have lost sight of the fact that unity implies otherness and otherness implies identity.

Another example of how the concept of interfaith can derail and alchemically transmutate into a bastard creature of so-called religion-turned-social-program is the  About Interfaith IMPACT of New York State. (We have no idea why the “IMPACT” is uppercase.) According to their website,

“IINYS consists of congregations, clergy and individuals from progressive Protestant, Reform Jewish, Unitarian Universalist and other faith traditions. Together we work for the common good through progressive religious advocacy.  The interfaith Impact of New York State Foundation, Inc. is a charitable organization. Its mission is to Inform and encourage progressive faith based participation in public dialogue.”[7]

One of IINYS’s stated missions is to ensure a separation of Church and state but a closer reading of what their activities include is a direct contradiction of any separation and has nothing to do with any faith with which I am familiar. Key to understanding what interfaith in the IINYS is the word “progressive.” What this means is “secularization,” social “justice” programming (socialism), and is deeply imbedded in “state” (= government) activity and operations. Of course, you won’t find any mainstream faith or belief traditions represented on the “Reform” and “Universalist” board membership, because mainstream faith or belief traditions have clear and unambiguous statutes and doctrines, not an agenda of political activity clothed in smoke and mirror deception, and a blurring of the black letter of the Separation Clause. And that’s just one example of how “interfaith” is being marketed.

IINYS succeeds not only in confusing any coherent impression that the term “interfaith” may have implied by conflating “moral values” with “social programs,” a gaffe that distracts significantly, among other things, from the organization’s alleged principles, which should not come as a surprise given the intimate, almost incestuous relationship IINYS has with the profane state government of New York, itself in a state of disinformation and secular humanist and liberal materialism. Interfaith is equated with unabashed sentimentalism.

IINYS’s case gets even worse: the IINYS actually uses a P.O. box at the New York State Capitol to receive mail! Now that’s what I call Church-state separation.

They’ve pirated the word but killed the concept.

Another example of the perversion of the faith part of “interfaith” would be the Interfaith Medical Center of Brooklyn, New York. The only faith at IMCB would be faith in the idolatry of medical capitalism and market economy. Unfortunately, at this writing IMCB’s mission statement was “under construction.” They’re probably having a real tough time justifying the interfaith part of what appears to be an enterprise healthcare facility attempting to cater to the needs of a multiethnic community. So why not just say so and leave “interfaith” out of the game? Because “interfaith” means nothing but looks really good. Smoke and mirrors. They’ve pirated the word but killed the concept.

One thing is very clear: there has been no peace between human beings since the Tower of Babel because we all are speaking different languages; even when we’re speaking the same language, we don’t understand one another. There’s no need to imagine the catastrophic confusion that comes about when we attempt to use language to define or to discuss the ineffable, the transcendent like the mysteries of life, death or faith or belief in a transcendent state or spirituality. Imagine that when we have such difficulty distinguishing between religion and spirituality at all!

While I personally reject the alleged definitions of “interfaith” anything, I do understand the thought behind it and the problems of rendering “inter-“ anything intelligible to the point of being useful or implementable. Here are a couple that may help us to get our arms around the notion of what really should have stayed under the rubric of “tolerance.”

As a psychospiritual care provider, I have to confront this problem on a regular basis when I have people telling me, “She wasn’t religious at all.” But then they go on to tell me how she believed in God and in an existence after death; where my conversation partner tells me that she, the deceased, is now in heaven with her beloved spouse. Or “We want a spiritual service, not a religious service.” What do you mean spiritual but not religious? Now the great silence starts and I recognize that my dialogue partner doesn’t know what the difference is; in fact, she’s embarrassed and I have to save her now.

This becomes a particularly acute situation when I am facilitating a family conference for arranging a funeral or memorial service. During this conference I have to chop through suspicion, confusion, defensiveness, family secrecies, and so much more to establish a relationship of trust and authenticity in just a few sentences. I have to learn enough about a person, his or her family relationships, community involvements, likes and dislikes, habits and idiosyncrasies, end-of-life circumstances, and I have to do this without traumatizing my conversation partners or offending sometimes unspoken sensitivities. They didn’t each this sort of thing at my seminary institute, and they didn’t help very much in my many hours of Clinical Pastoral Education in a major trauma center, or in the nursing home or in the parish where I did my pastoral formation. My guess is that most of my instructors and mentors didn’t have a clue outside of what they were able to find in somebody’s book on the subject and what we brought to the table ourselves. At this point in my career-vocation, I can see why it’s something that you can’t just each or get from any textbook, because the lessons to be learned are as diverse as the individuals and families we, as pastoral care providers and psychospiritual guides are called to serve.

In fact, having written the term “pastoral care” I even balk at using that term because not all of the sufferers I companion think of themselves as animals, sheep, who require a pastor, a shepherd. Since we are finding ourselves increasingly faced with practically unlettered clients, clients who don’t read and who never were taught reading and writing skills, who tend to communicated in a few syllables or in emoticons, we, too, have had to develop second language skills, so-to-speak, and I don’t mean only in our liturgical, ritual, and Scriptural language, but in the language we use in the professional milieu and that we use in the care-giving milieu. This distinction does not discriminate between the lower socioeconomic or socioethinic groups but applies equally well to the so-called “educated” and techosavvy groups, who are just as language-challenged as a newly arrived immigrant but less likely to admit the importance of learning the language.

Furthermore, in strict terms, I’m not a pastor at all because I don’t have a fixed parish or congregation, so I’m not providing “pastoral” care as such. In fact, there are very few pastors who are called to do what I do and have to do in my vocation. Normally, a pastor has a congregation with whom he, nowadays also she, is in theory expected to be intimately familiar on an individual basis.  But we all know that today, just about every faith and belief community has succumbed to the post-modern sentimental hypocrisy of the happy-clappy social club, insincere hugging orgies, and idiotic grinning clubs we today call congregations. Or, even worse, the entertainment events in the guise of worship now offered by the megachurches springing up all over the place. Well, they’re cheaper than a ticket to a country western concert and the cappuccino at the java bar is pretty good, too, and cheaper than Starbucks. Music’s pretty cool, too. Maybe God will even show up one of these Sundays! Meanwhile, the show of raised armpits, gibberish cries of ecstasy and the Guinness Book of Records breaker show of hairy armpits will go on…and on. Thank you, Vatican II! Thank you, Facebook! Thank you, Beelzebub!

In recent years, I have found that I am providing a form of psychotherapy as well as spiritual guidance, so I more often than not will use the term psychospiritual care provider. It seems to come closer to what I really do, and doesn’t get the discussion bogged down in a quagmire of denominations, faith communities, belief traditions or spiritual path distinctions. Once we get past the icebreaking and the initial disclosure process, we are in a better position to explore religion and spirituality without treading on eggs.

Meanwhile, back in the conference room, we are sitting with the husband, the three daughters and the two sons of a woman recently dead, and we need to put together a chapel service and a graveside interment service the Saturday morning, two days hence. The funeral director has the easy job of prepping and embalming the body, dressing her, and doing her cosmetics, so that she is Barbie-doll presentable in her lovely imitation mahogany eternity capsule. The FD has the easy part, the dead don’t get defensive; they’re good listeners and don’t talk much.

“So, tell me a little about your mom,” or so the conversation starts.  “Well, I don’t really know where to start. What do you think, dad?” Now dad’s in the hot seat and hasn’t got a clue what the question is. So we start over again, this time I’m trying to recall the scanty information that the FD provided during our initial conversation about the case. And so I move on, now in reverse mode: “What kind of service did you have in mind to celebrate your mom’s, your wife’s life?” Here’s where we get right down to the nitty-gritty: religious, spiritual, non-religious/secular, humanistic (no religion). Mr. FD tells me that your mom’s records show that she declared herself to be Roman Catholic. The daughter-in-charge looks a bit dazed, “She did? Was mom Catholic, dad?” Dad puts on a sheepish look, “Yeah. We

both were. We got married in church and we had you kids baptized, too.” One thought rolls over my mind: “OMG! Just let them talk this one out.” Once they are done doing their own interviews, I can interject with, “It seems your mom did have a religious preference and that she had a faith tradition. You may be surprised but I have had situations like this many times where a parent or a grandparent gets so involved with caring for their family, that there’s just no time on Sundays to pack everyone up and march to church, and so the “religion” moves from the church to the heart. That’s not a bad thing. So I’m not surprised that your mom was busy being a good mom and a loving wife, and managed to keep her religion in her heart and worship there. That’s a beautiful thing. Don’t you think?” In unison: “Yeah. You’re right!”

And so we move past that hurdle, and we have something to hold on to. I have a starting point and the family has a very viable option, the service will be a religious service, but not “too” Catholic, because we don’t go to church and the kids won’t sit still through a lot of prayers. The conversation and sharing goes on beautifully from that point on, once a “major” question has been negotiated.

But what about the non-religious, or the so-called “quilted family system,” in which you have a mix of non-believers, and believers including the odd Buddhist, the Jew, the Presbyterian, the Evangelicals, Baptists and the de rigueur generic “Christians?” Is this interfaith, interbelief, or interpath? My categorical answer is: Yes. But it’s likely to be non-religious if it’s any of these.

You see, it’s hypersimplistic to presume to take any collection of denominations or traditions and call it by any name, let alone be crazy enough to think that you can properly address and avoid offending any or all of the traditions in the assembly. To be very honest, there are today so many flavors of Roman Catholicism, Lutheranism, Episcopalianism, etc.  Forgive me! for I have ismed.

The truth is that you can provide a service only along the lines of a single tradition – or no tradition — and, if you are not a listener or not well-trained, you run a risk of adoring adulation from some and condemnation as a heretic by others in the same group. The attempt to please all is doomed to please none.

This is because most institutionalized, mainstream denominations simply do not properly train or supervise their clergy – so as not to offend them or in order to allow the clergy to take the odd doctrinal or dogmatic detours to ensure that he or she keeps the pews filled and the collections abundant – so you can go to one service on one Sunday and hear one teaching and the next Sunday go to another worship service and get another take on the Gospel. Neither do the clergy properly and honestly form and educate their constituents; that’s why Christians are so diverse and so critical of and cruel to one another, while preaching some sort of love. Most tend to go where you have a preacher who says what they want to hear; once-a-week worship becomes a happy-clappy hypocritical quest for affirmation and acknowledgement. Orthodox doctrine is a thing of the past; institutionalized religion, the mainstream religions, like any institution are self-serving and self-preserving; it’s a market economy with hymns and incense. It’s ice-cream religion, vanilla or any flavor you’d like.

Meanwhile back at the funeral home, we’re just finishing up and have decided on a chapel service that will be based on the Rite of Christian Burial that will include Roman Catholic liturgical elements, even candles, holy water and incense, but will include some secular poetry readings, and a couple of “Protestant” hymns. The graveside service will be prayerful, moving and tearful. The family’s happy, the FD is over the moon, and I have my doubts.

On the way back to my office I’m pondering, “How am I going to pull this off, and still be able to have dinner with myself again?” That may have been a reason for considering self-harm years ago but today it’s just a pro forma start to “designing” a custom and personalized service we now call the “Celebration of Life,” rather than a funeral ritual.

It’s here that years of study, continuing education, lots of extradisciplinary study, interpersonal skills, creativity, and a lot of help from something I refer to as the Holy Spirit gets us all over the hump rather than in the dump.

In ministering to suffering in general and to those confronting an end-of-life process, death, and the rite of passage from ante-mortem to post-mortem life, we are forced to recognize the indisputable fact that suffering if anything,  while being a common thread running through all of humankind, is inextricably individual; the pain of bereavement is totally one’s own experience, each individual experiences it differently, and any attempt to provide an “inter-anything” type of psychospiritual care is a deplorable fake.

At some time after our birth we are presented to the community in a rite of passage ritual called “naming;” naming explicitly announces to the cosmos that here we have an individual, an “other,” who, for the purposes of distinction shall be called “Baby Doe.” Different cultures will ascribe different duties and responsibilities and different degrees of separateness of the new member but that new member is almost universally recognized as an “other.” Accordingly, the cookie-cutter funeralization rites and rituals of various faith and belief traditions, while they may at one point or another recognize the individual by mentioning his or her name, the overall presumption is that the departed one has indeed departed the community and, upon final disposition of the mortal remains, is no longer. Thank you, Dr Freud!

But this is as far from health reality as we can get. We have to reach back into our own history and bring back the family involvement, the maintenance of important connections with our dead; we have to learn from other traditions how to continue those bonds and how to grow with them.

A clergyperson who doesn’t hone the importance of acknowledging the “other,” the named one, the uniqueness of the deceased, and who doesn’t include the family to the maximum extent possible in the rites of funeralization, is shortchanging the deceased and the mourners! Continuing bonds with the dead is an intimate, personal necessity and not one in which church or community should be dominant; the annual memorial mass is one example of superficiality and ecclesial control. By far more effective is to light a candle at a holiday gathering or to light a candle on a special occasion, honoring the presence and memory of a dead loved one, or even the community of dead loved ones. Perhaps even observing a moment of silent reflection when the family gathers.

The Agape Meal

The early Church started in private homes in the family circle; for centuries it continued and evolved in the warmth and intimacy of private homes, the early house churches; this had less to do with persecution than with the Jewish Sabbath tradition and the primordial agapé meal! But then, the early organizers got together to set the rules and to enforce some control over the various “churches” as they were called in the different faith communities. Gradually, faith moved out of the family circle, out of the home, into the community assembly space, out of the core of the individual human being, until today, it has practically moved out completely. The lights are on but nobody’s home. We are the janitors of the soul, the concierges of the refuge; when we get the call, we prepare the place.

Faith, religious belief, spirituality still maintains an address in the human soul and still receives mail there; our job as clergy, ministers, chaplains, psychospiritual care providers have to keep that abode open, accessible and welcoming for the time when the prodigal has to return, open the mail, and pay the bills. All suffering, all grief, all healing, all transformation is addressed personally to the individual; all care has to do the same: it must be individual, or at least the individual must be provided with the tools so that they can do the DIY repair and maintenance.

Creating new labels for negligence or indifference or continuing cookie-cutter rituals is an affront to any concept of ministry, to any concept of community. We need to stop being narcissistically creative and start being humbly serving.

If we are going to allow any notion of “inter” to enter our lives, our praxis, our ministries, and from there into the lives of those who look to us for guidance, we are going to have to recognize and accept the fact that our churches, our faith and belief communities have become institutions and, like any profane or secular institution are governed by self-interest and self-preservation, all else playing a lesser role.  As a psychospiritual care provider it is my duty and obligation first to be tolerant and to recognize that it is arrogant to claim and impossible to be “interfaith,” “interreligious,” “interpath,” “interbelief,” and to claim to be any of these is to announce being nothing at all. Best to be wholly tolerant and wholly compliant with the explicit wishes of the deceased but even more so with those of the living, obviously, and to be guided by good and prudent discernment of the content of the sharing during the family conference.

The rites and rituals of funeralization should transform the dead into fonts of meaningful legacy and provide the living with psychospiritual nourishment and the opportunity for growth; this requires deep listening, sensitivity, creativity, humility, compassion, and patience. Ours is a vocation, not a job, that’s why the FD or some funeral home dilettante should not, must not be put in the position of providing psychospiritual care as a funeral or memorial officiant. Doing so simply makes the statement either that the funeral director or the funeral home does not know its limitations or boundaries, or that they simply are indifferent to the harm they can do by providing care outside of their competence, or both. Offering quick fixes like direct burial or direct cremation are careless and insensitive alternatives to providing the care and attention necessary for healing grief work and transformational mourning; even direct disposition services should offer, promote and encourage the services of a professional bereavement chaplain, even if it’s only to meet with the survivors in an informal environment and simply chat; the chaplain will know how to steer the sharing.

Epilogue

It’s astounding how few FDs actually make it a point to offer or even mention chaplain services. It’s even more disappointing to have to admit that most clergy never have a pre-funeral or pre-memorial meeting with the family to discuss the rites and rituals and why things are being done a certain way. Even fewer enlist the family’s participation in the actual service. This is a travesty of deathcare services both by the FD and by so called clergy. We owe the dead, the bereaved, mourners in general better treatment than this, especially if we are receiving a fee or a stipend to provide psychospiritual care!

In this article I have used the word sentimental and its derivatives but have not really defined it as I am using it. I owe you, my patient reader, the fairness of a definition. Sentimentality is fooling yourself into thinking there are easy answers. Sentimentality gives free rein to rank simplification, excessive feeling, particularly emotions, that have no place in actuality Sentimentality is a form of defense, a self-deception just like denial, and is used in order to avoid acknowledging more painful emotions, particularly anger, shame or guilt. So what would I propose to you as the opposite of sentimentality? My reasoned suggestion of an antonym for the term “sentimentality” would be “mature realism.” Mature realism Mature realism steering clear of cheap idealization just as we would steer clear of cheap grace; such realism requires the courage to examine the good and bad of everything, and further demands that we to search beyond the superficiality of our own emotions, motives and those of others that mislead us to think that there are easy answers to complex problems.[8]

Rev. Ch. Harold Vadney MDiv
Bereavement Chaplain/Thanatologist

 


[1]DAVOS-KLOSTERS/SWITZERLAND, 30JAN09 – Lord Carey of Clifton (VLTR), Archbishop of Canterbury (1991-2002), United Kingdom, Jonathan Sacks, Chief Rabbi of the United Hebrew Congregations of the Commonwealth, United Kingdom, Mustafa Ceric, Grand Mufti of Bosnia, Bosnia and Herzegovina, Jim Wallis, Editor-in-Chief and Chief Executive Officer, Sojournes, USA, , captured at the press conference ‘Religious leaders call for the peace in the middle east’ at the Annual Meeting 2009 of the World Economic Forum in Davos, Switzerland, January 30, 2009. ©World Economic Forum. swiss-image.ch/Photo by Andy Mettler.
[2] Source: Archdiocese of Chicago (http://legacy.archchicago.org/departments/ecumenical/Relations.htm, last accessed on October 22, 2017)

[3] The Public Religion Research Institute (PRRI) describes itself as “”… a nonprofit, nonpartisan organization dedicated to research at the intersection of religion, values, and public life…PRRI’s mission is to help journalists, opinion leaders, scholars, clergy, and the general public better understand debates on public policy issues and the role of religion and values in American public life by conducting high quality public opinion surveys and qualitative research”

[4] “How Religious Affiliation and Attendance Influence Likelihood of Divorce.” (https://web.archive.org/web/20160202185558/http://publicreligion.org/2014/07/the-morning-buzz-how-religious-affiliation-and-attendance-influence-likelihood-of-divorce/ last accessed on October 24, 2017)

[5] “Minnesota Interfaith Group Changes Its Name to Become More Inclusive of Atheists” (

[6] “St. Paul’s atheists are coming out of the closet” (http://legacy.archchicago.org/departments/ecumenical/Relations.htm, last accessed on October 24, 2017).

[7] Interfaith IMPACT of New York State (www.interfaithimpactnys.org, last accessed on October 24, 2017).

[8] I would strongly recommend the book Faking It by Digby Anderson. In that 1998 book Anderson and contributors present a scathing assessment of sentimentality in most of today’s institutions of modern culture. (Anderson, D., P. Mullen, Faking it:  (1998) The sentimentalization of modern society. London: St Edmundsbury Press.)

Spirtual Care Providers Must Discern Human Service vs Customer Service

As a provider of psychospiritual care to the bereaved, as a professional bereavement chaplain, theologian and thanatologist, I firmly believe that some things just have to be delivered locally and face-to-face; these include sex, making friends, spiritual care, funeralization services. Not necessarily in that order or priority ranking.


Grief work is not achieved in three days nor with an online consult. That’s purely and simply idiotic.

The deathbed is the start of the last great mystery confronting us.

The saying goes thus: “Death is the great equalizer.” We are all equal in death. Presidents, kings, supreme court justices, movie stars, athletes all die, all decay, all go the same way as the homeless man on the corner. But would you think of direct burial or direct cremation for a president, a queen, Mohammed Ali? So why skimp on grandpa? We celebrate the deceased’s achievements in life, not the fact of his or her being dead. And we do it with pomp, ceremony, rites, ritual, tradition, dignity and respect. Virtual mourning is none of the above and the grief work is not achieved in three days nor with an online consult. That’s purely and simply idiotic.

As the soul leaves the body at death, so too the soul leaves the narcissist professional.

 

Furthermore, a death is a social, political and community event. The emotions involved in the acute grief experience are far too complex and idiosyncratic to be amenable to one method, one technology, one dose. As a social, political and community service death care requires real community involvement, hands on, and that means a local group understanding the local cultures, a “neighborhood,” if you prefer. This is a physical community, complex, deep, involved, alive; not a virtual make-believe, conjured up community.

One more thing: We have to stop giving Jessica Mitford and her estate post-mortem kudos for a book and a sequel book that was not only self-serving and conflicted in its interests, but a masterpiece of biased muckraking appealing to the titillation lust of the masses and their denial of death anxieties. Mitford couldn’t attack Death itself nor could or would she attempt to attack institutionalized religion, so she went after the next best thing, the funeral services professions, not yet having become the funeral service industry. I’ve cited Mitford several times on my various blogs so I won’t waste bytes on her here.

I place Mitford in the same category as Kübler-Ross in that neither of them can claim any objective or scientific credibility but their main contribution to Western, particularly American society, was to get people talking about death and deathcare services. That, my friends, was a big step in a society frozen in preadolescent fascinations, psychosocial pathological denial, anxiety and narcissism, steeped in materialist humanism and addicted to corporate-fed consumerism.

It’s progressively gotten worse with the public health problem of Internet Addiction Disorder and the pathological subset, Facebook Addiction Disorder, and the emergence of the multistate funeral services groups like Newcomer Funeral Services Group, Service Corporation International and their alter ego Dignity Memorial, and StoneMor, who have all added greed and indifference to the corporate mix of tastelessness and deception of the consumer public. and their dead Again, I’ve commented extensively on these ghouls of the funeral services niche so I won’t waste time or words on them here.

Newcomer, SCI/Dignity Memorial, StoneMor
Ghouls of Corporate Death Services

They want your money not your brains!

Like it or not, death is inevitable for every mortal creature from cockroaches to presidents and kings. No matter how you define or think about it, you will have to some day deal with death so get a grip. How you deal with the death of a significant other in your life, whether that loved one is a pet or a parent or a child–or your own death is a matter of what I will term befriending death. No, I don’t mean the superficial, make believe, virtual “befriending” most of you are addicted to on Facebook and other social media. I mean the kind of be-friending that involves learning about, nurturing an intimacy with, even trusting, welcoming into your world, and frequent contact. Being at ease with, acknowledging, being aware of death is key. That may sound a bit bizarre so let me explain.

Technology has evolved faster than we as human beings have done. We lag far behind technology in our understanding of it and our ability to wisely and prudently steward it. In fact, technology has overrun us and has taken over our lives; this can’t be denied. This fact has been used to the level of Dr Strangelove proportions by corporations and big business, and even by individuals with pathological ambitions like Donald Trump on Twitter and Mark Zuckerberg with the Facebook phenomenon. The medical, psychological and ethics journals are full of reports on the so-called Internet Addiction Disorder, which was described back in the 90’s, and now there’s a subset of that disorder termed the Facebook Addiction Disorder and the Internet Gaming Disorder, which all share the same symptoms as alcoholism and street drug addiction like heroin or the like. Of course, you don’t have to take my word for it, just go to Pubmed and plug in a couple search terms and you’ll get all the proof you’ll ever need of this fact.


Editor’s note: For those of you who are not familiar with Pubmed, it is the database and search engine maintained by the United States National Library of Medicine (NLM) at the National Institutes of Health; it provides access primarily to the MEDLINE database of references and abstracts on life sciences and biomedical topics. (Access Pubmed here. )


You have to admit you have a problem when you need Facebook to help you grieve!

The stimulus for this editorial, however, is not Newcomers or SCI. Nor is it Twitter or Facebook. The funeral service corporations and the social media and networking evils do figure in the theme of this communication, however.
If presidents and perverts have discovered social networking and social media, neither of which are social in the benevolent meaning of the word but serve a more sinister, asocial purpose of getting people hooked and then controlling them, just as the word “service” is used deceptively when used in conjunction with such greed mills as Newcomers or Service Corporation International.
The stimulus for this commentary is, in fact, an article that appeared in Forbes online, “Customer Service In Deathcare: How The Funeral Home Industry Cares For The Living” (contributed by Micah Solomon, MAY 26, 2017).—

Mr Solomon describes himself as a “customer service consultant” and “consumer trends expert,” — he doesn’t say how he got those credentials, though — catchy phrases but a bit too catchy to inspire any confidence or credibility. I’m a bit at a loss not at the What? but at the How? when Mr Solomon then goes on to say:

While some of my own work with the death care industry as a customer service consultant and consumer trends expert has been on innovation in the deathcare customer experience (methods for serving today’s far-flung bereaved customers by using connectivity, videoconferencing, and recording technologies to allow them to take part in memorial/celebration of life service) most of the work I do in this industry and that matters the most, in my opinion, is simply aimed at improving the customer experience, which, of course, is for the living.

Likewise unclear is Solomon’s terminology “far-flung bereaved customers” and “connectivity, videoconferencing, and recording technologies” to involve them in the “memorial/celebration of life service“. Maybe it’s Mr Solomon’s sense of compassion that is represented by his use of the term “far-flung” to describe the unfortunate mourners who are separated by distance from the event. Describing the bereaved as “customers” further chills the atmosphere he’s creating. Technical jargon like “connectivity, videoconferencing, and recording technologies” somehow put a damper on my sense that this guy has any clue about the nature of bereavement, acute grief, mourning, tradition, spirituality, cultural sensitivity, or even the characteristics of the vocation of funeral director. I’m therefore at something of a loss how he, with his frigid and disconnected technospeak, can improve the customer experience! This he leaves to the funeral directors he’s interviewing. Wisely so.

But even more poignant are the three phrases that caught my attention in that unimaginitive and deceptive title: “customer service,” “deathcare,” “funeral home industry.”

We alone, as moral agents and social actors, are responsible for what we do and how we do it

Inserting a bit of Kantian deontology that I’d like you to keep in the back of your mind while reading this, I’d like to say that we are not measured by what the other guy or gal does, but by what we do; we alone, as moral agents and social actors, are responsible for what we do and how we do it. It’s the quality of our values, morals and ethics that govern our behavior. As moral free agents we alone are responsible for what standards are used to guide our conduct.This applies not only to our inner forum, our conscience and how it guides us, but to the external forum, the community in which we live, work, and may disinterestedly interact.

Human service becomes “customer” service when an goods or services transaction forms the basis of the interaction

Customer service is at its most basic human service, service to human beings, human interaction, relationship building. By human services, I mean a broad range of interdisciplinary services whose commitment is jointly and individually to improve the overall quality of life in diverse populations through guidance in meeting basic human needs and support remediating real or perceived social challenges.  Human service becomes “customer” service when a goods or services transaction forms the basis of the interaction but it is still a subset of human services. Accordingly, customer service cannot separate itself from the humane aspect, the relationship aspect of its nature. The problem I have with the Forbes article is that, true to the materialist consumerist interests of Forbes, the article defines customer service purely in terms of selling and purchasing relationships but in the context of the so-called, malapropism, funeral service industry. Customer service must be human service, especially in the funeral services professions. Human service and hence customer service in this framework is near impossible on a corporate or industrial scale for reasons I’d be happy to substantiate in another article, if required.

Try doing this on Facebook or in cyberspace!

The second term that raised my suspicions is “deathcare.” We can defined death care as the care given to the dead or as post-mortem care. This would involve respectful and dignified custodianship and preparation of the dead body for whatever funeralization rites and rituals are appropriate as defined by the deceased individual during his or her life or as requested by the survivors. We must not oversimplify deathcare with the deathcare services businesses and industries that commonly provide services related to the dead body and death traditions, that is, preparation of the dead body (removal, embalming, cosmetology, etc.), funeral rituals, disposal (burial, cremation, etc.), and memorialization. The deathcare business includes for example funeral homes and their operations, including transporation services; containers like caskets, coffins, urns; accelerated decomposition services such as alkaline hydrolysis, cremation, etc.; cemeteries and burial plots, and headstones, markers, etc. What we most neglect in the discussion of deathcare services is psychospiritual care, and here we must include the professional bereavement chaplain and some but not most clergy.

Try duplicating the emotions evoked during military honors. Do you think you can do it on Facebook or Twitter?

The phrase that most raised my hackles is “funeral home industry.” First of all, the funeral home is not an industry. It may operate like a business but it is a professional operation requiring very specific training and licensure in most places. Most states require a trained and licensed funeral director to at least oversee the operations of a funeral home. The term “funeral home industry” is grossly misleading and deceptive because it conflates an image of the traditional funeral home with all of its warmth and amenities together with the dignified and compassionate professional funeral director at its helm with the sterile production methods of the factory assembly line. Nothing could be farther from the truth if one looks at the funeral services industry, the more correct designation for the funeral services groups and corporations such as Newcomer Funeral Services Group, Service Corporation International (Dignity Memorial) or StoneMor, who operate more like waste disposal business than funeral homes. Remember corporations operate according to policies, procedures, protocols and most of all the bottom line and shareholder satisfaction—not necessarily customer satisfaction.  No room here for stuff like compassion, empathy, much less “human service” in the corporate policy manuals.

Their focus is twofold: dignified care of the dead and compassionate care of the living.

The traditional, community funeral home is a hub of interdisciplinary teamwork.

The role of the funeral services provider, more accurately the funeral services team, is just that: to provide human services. Those human services are provided by a team of specialists that range from the funeral home cleaning and maintenance person(s), to the housekeeper, the groundskeeper, the funeral home assistants, the behind the scenes professionals (the cosmetologist, the hair stylist, the embalmer, the cemetery or crematory personnel), to the front of house staff (the assistants, the funeral director(s)), to the psychospiritual care provider (the funeral home chaplain or associated clergyperson). Their focus is twofold: dignified care of the dead and compassionate care of the living. The human services aspect persists far beyond the care provided with the first call, the removal, the arrangements conference, the chaplain visit and consultation, the visitation or the funeral; what happens at any of these milestones significantly affects the survivors during, immediately after the services, and well into the future, perhaps for years. That’s what the funeral services industry, the large groups, the corporations can’t provide but what the local family-owned funeral home pride themselves in: the human side of funeral services. So be clear on this point: once you start talking “industry” you are not talking “human”. Period.

So far I’ve taken issue only with three phrases that occur in the title of the article alone. But what about the remainder of the so-called article at issue? Well, there’s not much to say about it because the bulk of it is made up of questions put to three selected funeral directors and their responses. Their responses are totally acceptable in terms of the language, and to be honest I can’t find much with which I’d tend to disagree. The funeral directors seem to have their acts in order and say the right things. They are in a highly competitive business and have to be realistic, not necessarily traditional. Read into that what you like.

It should be clear by this point that I do not advocate virtual or technological or corporate solutions to anything as profound as the death experience or any occurrence of acute traumatic bereavement. Electronic signals, bits and bytes, virtual compassion just do not and cannot replace the warmth of human spirit, the compassionate embrace of a friend or loved one, the immediacy of the death experience, the real-ization of the death and its sequellae. The funeral home and its resident and on-call team members are the experts in offering compassion and comfort and no social networking scheme, no corporate disposal package, no virtual event and no DVD can replace the authenticity and true empathic response of face-to-face, human-to-human, verbal and non-verbal communications, the symbols and rituals that give meaning to this most mysterious of life events, death.

… some things just have to be delivered locally and face-to-face; these include sex, making friends, spiritual care, funeralization services.

This is what we do.

The Editor

 


Editor’s Note: Solomon’s self-description reads line a narcissist’s mini-bio: “I’m best known as an author, keynote speaker, consultant, and thought leader in customer service, customer experience, company culture, leadership, hospitality, innovation, entrepreneurship and consumer trends. I travel nationally and worldwide, and home base is metro Seattle. Reach me at 484-343-5881 or micah@micahsolomon.com or http://www.micahsolomon.com” We’ve contacted him for a comment on this editorial.


Acknowledgement: I’d like to extend my special thanks to my colleagues on LinkedIn, Ms Linda Williams M. Ed., M. Th., who describes herself as an Entrepreneur, Virtual Event Planner and Facilitator, Instructional Designer, Educator, Inspirational Speaker”.” Ms Williams describes her business, In-Person Away Virtual Events, as an operation that provides “our clients, their families, and friends with a virtual alternative to come together in an engaging, realistic and meaningful way, as well as host and attend social events, without breaking the bank on travel expenses.” Ms Williams does not advocate virtual resources as a substitute for real presence but only as a valuable alternative affording an opportunity to share where no other viable options are available. I agree.


Why it’s so important to have a bereavement chaplain at your side

The subject of clergy involvement in the funeral or memorial service comes up again and again. Most people feel that spiritual or religious content is very important in the funeral or memorial service, and I agree. I can’t even start to count the number of families who start off the conversation with me with something like, “He used to go to church but stopped going” or “She wasn’t a churchgoer but she did believe in God and prayed.” My question, sometimes asked aloud, is “Why is that important?” I ask that question because I do not feel that a person’s spirituality or sense of a transcendent God is determined by how often one sees the inside of a church, or whether the individual wears his or her faith on their sleeve, or quotes chapter and verse with every breath. In fact, I’m sometimes very suspicious of such people and smell hypocrisy in much of that behavior. Your essential and core spirituality is how you live your life, and that’s what I as a professional bereavement chaplain explore in my meetings with the bereaved when planning the funeral or memorial service.

I frequently get involved because the bereaved do not want “clergy” involved because they’ve been wounded by their “clergy” or the faith tradition represented by their clergy. The ineffectualism of mainstream clergy is a whole discussion on its own, however, but let’s just say a few words about it. “Clergy” as used in the non-clergy community means anyone who provides some sort of pastoral service, or anyone who has some sort of leadership role in a religious congregation. “Ordination” is a canonical or legal term that means that the particular person is approved by a particular denomination to provide pastoral care to that specific denomination. Regrettably, adhering to the rules of that denomination may not provide much relief of the suffering experienced by the bereaved; it may have just the opposite effect, leaving them with a sense of emptiness and loneliness, and asking the question, What was that all about?!? But it doesn’t have to be that way and shouldn’t be that way. Spirituality and meaning-making is quite different from religion and religious doctrines and notions of popular piety.

Don’t Let This Happen To You! Get Personal!

In all honesty and fairness, and in my personal experience, clergy is not really what it’s hyped up to be. In fact, clergy tend to deliver the most boring, impersonal, and unsatisfying services imaginable. While there are good reasons for the deficient performance, a lot of the blame should be placed on the funeral home’s hands-off spirituality attitudes, and their failure to provide reliable recommendations to the bereaved. Simply handing the bereaved a clergy list at the arrangements conference is a bit irresponsible. What’s worse still is if a funeral director or funeral home staffer attempts to play chaplain and deliver some insincere “words of comfort” or preside over a prayer vigil. It’s generally like the plumber doing the catering.

Where was I? What’s his name? Where am I?

Even considering the ignorance of many funeral services professionals regarding the psychospirituality of funeralization rites and ritual, calling an individual a clergyperson can be very misleading. First of all, only the mainstream denominations really have an “educated” clergy; that means attending a seminary or seminary college, assuring that the “seminarian” is properly indoctrinated. Most other non-mainstream, storefront or megachurch, clergy may have attended a so-called Bible college or something like that. Basically all that is is a glorified Sunday school for adults. There are many problems associated with both mainstream and non-mainstream clergy. First of all, most are poorly trained in handling existential crises like death and its sequellae grieving, mourning, healing, transformation, and will turn to their denomination’s religious teachings, their doctrines, first, since that’s all they have. Secondly, they don’t have the necessary training or education in death, dying, grief and mourning. Thirdly, they lack interfaith, intercultural training to be able to understand the cultural dynamics that occur in the particular family system. Fourthly, they very rarely take the time to get to know the deceased, much less the key mourners and the family in general. Fifthly, most clergy do not understand the importance of continuing bonds of the living with the dead. In fact, most have a rather antiquated Freudian approach of the need to cut any continuing bond with the dead and replace the bond with something else. That’s a very psychospiritually unhealthy attitude indeed. And last but certainly not least, since I could go on with this list, most clergy have parishes or congregations to run and can’t really provide the kind of service or care required for funeralization and aftercare. The result is what I call the cookie-cutter service with all of its failures and insincerity. The clergyperson, a priest, minister, deacon, or layperson – sometimes, embarrassingly, even the funeral director – steps up at the appointed time, opens a book or recites a formulaic prayer, and it’s all done and over.

Let’s do a prayer now. OK. We’re done.

Sometimes there’s the de rigueur church service that’s all but meaningless to most attendees and represents only an additional expense (can approach more than $600 in some cases). Practically and theologically, the dead are in God’s hands, there’s little the living can do to change things, despite what the minister or priest may preach. Most of these characters are mere sock-puppets anyway, ventriloquist’s dummies.

For all of the reasons given in the above, the best choice for the spiritual or religious care of the bereaved is, believe it or not, the experienced bereavement chaplain. An experienced bereavement chaplain is a specialist in dying, death, psychospiritual care, and aftercare. The experienced bereavement chaplain is not only trained in the disciplines relating to interfaith practices, rite and rituals associated with death, psychology and spirituality of dying, death, and survivors, technology of deathcare, and much, much more that is of essential benefit to the dying and to survivors. No funeral director and no denominational clergy can offer the scope and depth of services that the interfaith bereavement chaplain can offer.

It’s the scope and depth of expertise of the interfaith bereavement chaplain that make him or her the go-to when a family is faced with the dying process, death and deathcare, grief and survivor care. It’s that expertise that makes the interfaith bereavement chaplain an essential member of the care team at all phases of the bereavement process. The professional interfaith bereavement chaplain does what neither the funeral director nor the cookie-cutter clergyperson can do: the chaplain makes death a meaningful and survivable experience.

When a family considers spending $2000 to more than $10000 on a casket alone, or when the family opts for an economical funeral package of say on average $3,000-5,000 does it really make sense to do without an essential service costing a mere $200-300, in most cases less than 5 % of the total cost of the funeral? When survivors consider spending up to $800 on embalming which won’t last more than a couple or days or a maximum of a couple of weeks before decomposition sets in, and embalming is not even required by law in the majority of situations, even when there’s a viewing planned. Why would any family not request the services of a professional interfaith bereavement chaplain with all of the long-term benefits to the survivors socially, psychologically, politically, spiritually that are associated with dignified funeral rites and rituals, and aftercare by a deathcare specialist? You’ll consider several hundreds of dollars for unnecessary embalming, several thousands for a casket, a couple of thousand for a vault, but will go cheapo when it comes to dignified, personalized, meaningful spiritual care? Go figure!

I personally serve the Albany-Rensselaer-Schenectady-Greene counties region in New York state, and have been requested by families in the New York City area for special services, but this blog is read internationally. Given that this blog attracts an international audience, I would like to provide some very general recommendations taken from my local practice, which can be applied to most North American and European regions with little or no adjustment for local conditions. Here is how I practice and what I recommend for families, survivors, and others involved in deathcare:

  • As soon as it becomes obvious that a death is about to occur, whether hours or days, contact a professional interfaith bereavement chaplain. Please note that denominational clergy have their place if the dying person has had a personal relationship with the clergyperson or was active in a faith community. Please note further that hospital chaplains are OK for certain interventions but their competencies are mostly restricted to the hospital setting. Hospice chaplains, too, have their place but are agenda and program driven, and have limited effectiveness outside of the hospice setting.
  • If the person is in the process of dying, you may want to ask for presence or companionship during the dying process. This presence/ companioning can be for those around the dying person as well as for the dying person. If this presence / companioning is to be provided in an institution such as a nursing home, hospital, or hospice, an institutional chaplain may be available, and the interfaith bereavement chaplain will coordinate care visits with the institutional chaplain(s). Nevertheless, when death is imminent, it may be helpful to have your interfaith bereavement chaplain present for the dying person and for the family. Consider the options carefully.
  • Make an appointment to meet with the interfaith bereavement chaplain to discuss your situation. The chaplain will listen attentively and will hear what you need even before you know it. It’s important that you hear what the chaplain has to say, and to share your interpretations with him or her. You should be doing most of the talking during this initial meeting; if the chaplain does most of the talking or interrupts, he or she may not be the ideal choice. Try again. Only after you have explained your situation and the chaplain has had an opportunity to ask some important, brief questions seeking a better understanding, should he or she start making any recommendations.
  • Once the person has died, you may want the chaplain to remain with the body until the funeral home sends a care to take charge of the body. I do this out of respect for the family and to ensure that they know the body will be watched over. This is very important in the initial hours following a death. The bereavement chaplain is also an advocate for the family if the family wants to spend more time with the body.
  • Once you have established a rapport and trust with the chaplain, and if you haven’t already given your funeral director the chaplain’s name, contact details, and the information that you have spoken to the chaplain, you should do that when you make the initial call to the funeral home for removal of the body. Inform your funeral director that you’d like the funeral director to contact the chaplain to discuss the arrangements made and any details if the chaplain is going to do the funeral for you. You may want to ask the chaplain to be present during the arrangements meeting with the funeral director. I find that families are less stressed if I am present.
  • Be sure to discuss aftercare with the chaplain. You should ask about regular contacts with the chaplain for at least the first year after the death. He or she should be available on what are called trigger dates (birthdays, holidays, special dates) when grief may be particularly noticeable, or if you find you need some help in getting through a particular day. The chaplain will likely have discussed grief and grieving with you so that you know what to expect. That discussion is standard practice during my initial meeting with the family.
  • Remember always, that the interfaith bereavement chaplain may be your independent choice or you may receive a recommendation from the funeral home you choose. Do not accept a mere list of clergypersons. You want an interfaith bereavement chaplain. If the funeral home does not have one on call or on staff, maybe it’s time to find another funeral home that can provide a complete range of services.
  • Beware of the funeral home chains and factory funeral homes. Their sole interest is in their bottom line and their shareholders; you are just a consumer to them. You’ll find chain funeral homes and factory funeral homes almost everywhere. I call them Walmart-funerals, because they are there to sell you everything because that’s what they do; they sell funeral goods and services. What you need is deathcare services not a sales pitch and a huge bill.
  • The worst time to do any of the above is when a death occurs. I usually counsel my clients not to make any major decisions for at least 6 months to 1 year after the death but now you have to make some major decisions within hours of the death. It’s an incredibly confusing and draining experience. That’s why I unconditionally recommend that you really should seriously make pre-arrangements so that when a death occurs, you can deal with the grief you will experience, and will have everything else under control. We highly recommend advance directives and pre-arrangements. We also recommend having an interfaith bereavement chaplain present when discussing and finalizing both advance directives and pre-arrangements. You many know what you want but it’s always good to have an impartial presence who can do some impartial thinking.

In upcoming articles I will be discussing the importance of revival of traditional funeral rituals and why they are so important to the living. As a sequel to the discussion about traditional funeral and memorial rituals, I’ll share with you why the family’s participation is so very important, and how we can personalize the rituals and ceremony so that they have lasting psychospiritual benefit for you. I’ll also be writing about continuing our bonds with the dead and why it’s normal and healthy to do that.

But in the meantime, if you have any specific questions or would like more information, please contact me directly at compassionate.care.associates@gmail.com. I’ll be pleased to help in whatever way I can.

Peace and blessings,
Rev. Ch. Harold Vadney