The Internet is literally crawling with people who have reinvented themselves from pitiful loners to supreme gurus of life, death and everything in and around those two great mysteries. On the one hand you have to admire them for their capacity to make real their fantasies and virtual lifestyles but on the other hand you have to take two steps back to get the whole pitiful picture. These maladjusted spirits are out there posing as leaders and innovators — fabricators would be a more accurate description — and many readers are so naïve as to accept the rubbish they publish as Gospel truth.
Their readers are unable to separate truth from fiction, originality from plagiarism, or fact from flatulence.
What’s worse, those readers actually fuel the smoldering information-dump fire these pseudo-pundits have ignited, actually giving them unearned credibility. Most of this is due to their attractive web presences with sophisticated websites all shiny and colorful but even more is due to the inability of readers to separate truth from fiction, originality from plagiarism, and fact from flatulence.
We have such entities as the Funeral Commander (Death with a military macho twist complete with camouflage fatigues and cigar! A real comedy flair.), Death and the Maiden (bringing sexism, feminism to death; we doubt that the author is anything close to a “maiden”), Natural Death Center (provides funeral advice from of all places the UK!), Funeralwise (a fairly worthwhile site, general information), Funeral Insider (touts itself as “the nation’s No. 1 newsletter for funeral service professionals”), Final Passages (“the first organization in the United States with the mission to inform and educate the public about their rights to care for their own dead.” How to bury your own dead? as if bereavement weren’t confusing enough), Everplans (a complete archive of everything your loved ones will need should something happen to you, that is, if you should die), and the list could go on ad nauseum. While some of these entities are there just to indoctrinate and to infect the reader with misinformation or information that is self-serving or simply to titillate the reading public’s fascination with the great denial, death, others do, in a good moment, provide some reliable information. But those moments are few and far between. You have to have some basis for assessing the information as reliable; that’s the hitch. It’s not reliable just because it’s on a colorful Internet website or blog.
Then there are the (psycho)spiritual guides, the ones who know all you need to know and more about the mystery of death and dying. They’ve discovered the Rosetta stone for unraveling the Gordian knot of the great crossing over. What most of these people are doing is broadcasting their own doubts, fears, speculations in the vain hope of having them validated by a following, which is what happens. So you have small communities forming around these very human and very vulnerable seekers. Very frequently I have to ask myself when surveying these sites, “Have they ever reached in to themselves? Is the problem that they have always been looking outside of themselves for the answers and, not finding them in their immediate space, now they are looking in cyberspace. How sad that they are reaching out ever farther from the real answer within themselves!”
One of the most visible, not necessarily the biggest nor the most widely read violators of Internet trust is ConnectingDirectors, an online publication that touts itself as being God’s unique gift to the the funeral industry, and the one source for all the information a funeral director needs in order to crush the competition. Well, it’s like the story of the coconut-eating rats:
“Once upon a time there was an island on which the islanders depended for their very existence their coconuts. Then, somewhere out at sea, a ship was wrecked and its wreckage floated onto the island’s shores with a very special manifest of passengers: rats. Well the rats loved the island and loved its coconuts even more, and soon their population grew and grew and grew, until it threatened the very survival of the islanders. One very wise elder came forward with an idea: Let’s capture a number of these creatures, place them in a pit with some coconuts, when they devour the coconuts and become hungry again, they’ll start devouring each other. And so it happened. Once the rats had consumed the coconuts in the pit, they started devouring each other. Once the captive rats were released on the island, the islanders no longer had a problem with coconut-eating rats…because now they had rat-eating rats. The rat population soon disappeared once the last rat-eating rat starved to death for lack of rats.”
There’s little or no originality to these myriad sites sharing their instabilities and vulnerability cloaked in illusory intelligence; they are beta-testing their own speculations or are literally re-publishing information, frequently not vetted, from other sources, acting like a sort of unauthorized information clearing house with no authentic credentials.
True sages never give a clear answer. The great Oracles always left the seeker wondering what the answer meant. Any parable worth the telling never provided true peace of mind. What they all do was make the recipient of the message think. Think!
Whether the sage’s metaphors were vague or the Oracle’s message cryptic or the parable disruptive of one’s world view, the one thing they all do is make one think, reflect, contemplate. You see, the problem today is that we no longer know how to think, to reflect, to contemplate. We have lost touch with the depth and all of its healing power and its risks, its paradox of opportunity and risk.
Thogmartin is using a shotgun technique
So, then, taking the Internet entrepreneur ConnectingDirectors as an example of what confronts us, what amounts to outright attempts to disabuse us of our natural answer-finding capabilities, one operator in the cyberuniverse of virtual consultants, let’s take a closer look at what ConnectingDirectors is actually providing. Sometimes, when reading CD, we get the impression Thogmartin is using a shotgun technique to hit everything on the target: out of the one side of his mouth he’s touting how to pay “thousands less for a funeral” while out of the other side of his mouth he’s telling funeral service professionals how to sell top-of-the-line products and maximize their revenues. While addressing the interests of the small to medium funeral home or funeral home group, he’s glorifying the factory-funeral providers and all their clever machinations to gobble up the small to medium funeral home operators to provide “personalized” cookie-cutter funeral products! We have to ask which team Thogmartin is playing on because his messages are very, very mixed.
What Mr Thogmartin and the funeral corporations seem to have missed is that it’s not about merchandising, or selling services, or about statistics or revenues; it’s about a respected and honorable profession compassionately caring for human beings in death and their survivors in coping with death. That’s why it’s called deathCARE. It’s about providing competent care to human beings faced with loss and existential crisis, human beings who desperately need companioning and real warmth, support, and a guide for the arduous trek towards healing and transformation. Something ConnectingDirectors, the funeral corporations and social media do not and cannot provide; they, in fact, have the potential to do more damage than good.
First of all, CD is the invention of one Ryan Thogmartin, who describes his two cyberprogeny, Connecting Directors and Disrupt Media, both LLCs, as “the premier progressive online publication for funeral professionals…is a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry,” fairly read that’s a pretty hyperbolic claim and one Mr Thogmartin might have trouble substantiating, if called upon to do so. And there’s Thogmartin’s social media marketing solutions firm, Disrupt MG, which according to Mr T., “focuses on proficiently assisting small businesses in creating engaging social media marketing strategies,” but according to what standards of performance is our question. What Thogmartin is doing, actually, is inventing an online persona to sell his skills as a virtual person and his attempt to infect a vulnerable minority of funeral service professionals with the suicidal idea that social media is the only way to survive. What Thogmartin seems to have lost is his humanity and his sensitivity to the real essential element of funeralization: compassion and ritual.
What Thogmartin is in effect preaching — for his own interests, ego and profit — is that funeral professionals should (1) become rat-eating rats, and (2) distance themselves even further from the real needs of the bereaved. It’s a perversion offered by the factory funeral industries, a $15 billion industry like Service Corporation International a huge corporation providing burial and cremation services, which reported more than $533 million in revenues in one quarter alone! Then there’s the Dignity funeral network of more than 2000 funeral homes, or even the factory-funeral provider Newcomer Funeral Homes where you can get the latest in cookie-cutter, nickle-and-dime-me funerals. Those are just a couple of examples.
For an interesting survey of the 10 corporations that control the funeral service sector, see the Wall Street Journal article, “The Ten Companies That Control The Death Industry” and think to yourself: How much is it worth to you to sell your peace of mind, your humanity to save a couple of dollars, the cost of a flat-screen TV that will be obsolete as soon as you cart it out of the store. Your peace of mind, your humanity has to last you a lifetime; so does your guilt if you don’t do things right the first time, because you can’t redo the funeral or fix the unfuneral. Question: Are you going to become, like the funeral service industry is trending, one of the rat-eating rats?
In 2014, Forbes published an article “Death Of The Death Care Industry And Eternal Life Online.” It’s another eye-opener if you have a moment to read it. While the article is a bit dated in its information, and poorly written — but if you’ve visited any of the sites above, you’ll find poor writing the new standard —, and although the information in the Forbes article is not 100% reliable — we hope that the author’s references to Jessica Mitford’s American Way of Death are tongue in cheek—, it will provide you, the reader, with some different perspectives to consider. After all, you do need an awareness base in order to evaluate what you find.
Few of our readers are old enough to remember when people were not walking around talking to themselves, or if you do remember you also remember that people doing that usually ended up in a padded cell. Or old enough to remember when people actually conversed over a meal rather than fondling something on their laps, or if you do remember when someone was fondling something on their laps during a meal, they got a slap across the back of the head. Or old enough to remember when we read out of a thick object filled with word-filled pieces of paper that you had to use your fingers to turn, some can remember the fragrance of the paper and the ink, some will remember how the object made your hands and sometimes your heart warm, it was heavy and you knew you had something substantial in your hand; it was called a book. Now you hold a piece of back-lighted or LED illuminated plastic in your hand and can use a head or eye movement to change screens. How human do you feel now? You may feel fascinated, asking yourself, “How does it know that?” But deep inside you must feel threatened? Just like the mouse who’s fascinated by the tasty morsel in the trap, and can’t help itself, until SNAP! Can’t undo that bad decision! It’s no wonder that people are frantically searching for meaning but they’re searching in all the wrong places.
Their purpose is apparently to advance dehumanization in the most human of professions …
We’re not picking on Ryan Thogmartin and his ilk. Thogmartin and his creations are just a product of a culture of control, a symptom of an epidemic cultural illness, and the people that follow him are like lemmings; they follow into oblivion. The Thogmartins of the world are narcissistic opportunists who need an audience with as little substance and humanity as the Internet medium they use to spread their messages; their purpose is apparently to advance dehumanization in the most human of professions, not the physician’s realm of healthcare — that’s already irretrievably gone down the tubes —, but the funeral director and competent deathcare. The funeral, the ritual, the human element of compassion and companioning that we get only through community, is the only way we can navigate the stormy dips and swells of the work of grief, and come out of it psychologically and spiritually healed. We mustn’t lose sight of that truth or we’re doomed to become what we apparently are so awed by and so love, those dehumanized, soulless, virtual social media creatures called avatars. Remember, an avatar has no mind or spirit of its own; it’s an icon controlled by something outside of itself, a controller.